Social Media Curation & Aesthetic Grid Design — Luxury Lifestyle BrandUrgent

Social Media Freelancer is needed in United States.

We are launching FILTHY, a modern lifestyle brand focused on elevating women’s daily rituals with a high-end, snap-on bath wrap as our debut product. We want to create a distinctive Instagram presence that captures a moody, cinematic, and effortless luxury aesthetic built around grainy film photography and New York City energy. We are currently in the pre-sample phase and need a creative partner to curate and design our initial Instagram grid from scratch. This involves sourcing 9–12 unique, high-end mood images that establish the brand’s visual identity, creating 3–4 minimalist graphic manifesto posts, ensuring a cohesive color grade and film grain look across all visuals, and assembling a grid layout to showcase the overall vibe. Candidates should have a keen editorial eye, experience in storytelling through visuals, and confidence in sourcing and curating images that align with a luxury lifestyle brand.

Budget range:
Simple project

About the client
I am the founder of FILTHY, a modern lifestyle brand launching this year. We are building a world centered around “elevated rituals”—specifically focusing on the often-overlooked “in-between” moments of a woman’s routine. Our debut hero product is a high-end, engineered bath wrap (towel) designed to stay secure during the getting-ready process. However, we aren’t just a “towel brand”—we are a visual-first brand inspired by The Dirty Martini. Our aesthetic is built on grainy film photography, 35mm “after-hours” luxury, and downtown NYC energy. Our Mission: To turn everyday utility into an intentional, unbothered ritual.