Sell2Rent - Marketing Manager - Seller Acquisition

Marketing Strategist is needed in Miami, United States.

Client: Sell2Rent

Location: Miami, FL, us

Contract: Freelance

Job Description

This is a remote position.

Sell2Rent is the fastest-growing sale-leaseback platform in the U.S. We help homeowners sell their house fast, unlock equity, and stay living in it as renters — while matching them with cash-ready real estate investors who want instant performing assets. The company has already done transactions in 30+ states and is scaling aggressively in 2026 and beyond.

We are looking for a world-class Marketing Manager - Seller Acquisition to own and scale Homeowner/Seller leads (people who want to sell and stay). This is a high-impact, high-visibility leadership role where you will build and lead the entire lead generation engine that directly fuels our revenue growth.

Requirements

• 7+ years in lead generation & Growth Hacking
• US residential real estate, proptech experience reaching out to Homeowners
• Hands-on experience in the U.S. market, specifically marketing to homeowners in a true B2C context and driving seller intent.
• Proven track record of building organic growth engines that deliver 1,000–5,000+ leads/month
• Deep, hands-on expertise in SEO (you’ve ranked sites for competitive money keywords)
• Experience generating homeowner/seller leads AND real estate investor leads
• Previously led or built marketing teams, managerial experience
• Data-driven: GA4, GSC, Ahrefs/SEMrush, HubSpot, Salesforce, Looker Studio
• Thrives in early-stage startup chaos – you’ve done this before at a company doing $1M–$30M ARR
• Exceptional communication – you can present to executives and investors with ease

Key Responsibilities

• Develop and execute a multi-channel lead gen strategy with heavy emphasis on organic (SEO, content, social, referrals, partnerships)
• Own technical SEO, content calendar, link-building, and on-page optimization
• Build a high-velocity content machine: blog posts, comparison pages, city-specific landing pages, calculators, quizzes, YouTube explainer videos, case studies
• Scale organic social & community-led growth on LinkedIn, Facebook Groups, Reddit (r/realestateinvesting, r/landlord), BiggerPockets, TikTok
• Launch and scale a referral/partnership program with real estate agents, mortgage brokers, financial advisors, and iBuyers
• Work hand-in-hand with Paid team to amplify top-performing organic content
• Implement lead scoring, routing, and nurturing in HubSpot + Salesforce
• Hire, mentor, and manage a growing lead acquisition team

Strong Advantages

• Past success in residential real estate, sale-leaseback, iBuyer, wholesale, or turnkey real estate models
• Experience with programmatic SEO and city/state landing page strategies
• Existing relationships in the real estate investor community (BiggerPockets, REIA groups, etc.)

Benefits

• Massive equity upside – we’re on a rocket ship
• Direct impact: your leads = our revenue
• Work alongside serial founders with multiple 9-figure exits
• Be the architect of the category-defining lead engine in sale-leaseback

Additional Information

If you’ve built a predictable, scalable lead machine in real estate or two-sided marketplaces and are ready to own both seller and investor acquisition at one of the hottest proptech startups of 2026, we want you.