Abacus Service Corporation - Marketing Specialist

Digital Marketer is needed in New York, United States.

Client: Abacus Service Corporation

Location: New York, NY

Contract: Contract

Job Description

Position Summary:

Job Title: CRM Marketing Specialist

Location: New York, NY 10018 - Hybrid-Max 2 days/week

Duration: 06 Months Contract (Possible Temp to Hire/ Extension)

Notes from Manager: Ideally, we’d want someone with a similar level of experience (around 3–4 years), hands-on SQL and Analytical skills, and a clear individual-contributor focus rather than a managerial profile.

General Function:

The CRM Marketing Specialist will support and drive the email, direct mail, SMS/MMS, and digital targeting lists production process, coordinate the delivery of material/assets, and confirm required activities are completed to meet deadlines. The specialist is accountable for the accuracy, timeliness, and consistency of all campaigns.

Major Duties and Responsibilities:

- Manage asset receipt and validation in workflow tool, internal campaign sign-off, and timelines.

- Create campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g., Oracle Responsys, ext. vendor via SFTP/API).

- Ensure overall success of daily operations.

- Serve as contact for all day-to-day email production items across multiple Optical brands (e.g., LC, TO, PV).

- Actively participate in weekly production meetings with cross-functional team members.

- Set up email deployments including:

- A/B Subject line testing

- Set up send time-optimized deployments.

- Produce customer target audience list counts to size business opportunities upon business request for all communication channels (e.g., email, DM, SMS, digital targeting).

- Work with other departments/partners (e.g., IT CRM, TAB IT, Marketing, compliance) to ensure technical data flows are working and processes are properly performed.

Requirements

Basic Qualifications:

- Bachelor’s Degree in Marketing, Analytics, or related field.

- 3+ years of Experience.

- Experience trafficking activities across multiple team members/functions.

- Experience using a trafficking tool or production management software to coordinate activities.

- Ability to problem-solve and exercise critical thinking in a technical environment.

- Must be able to work in a fast-paced environment, ability to multi-task while managing multiple projects from start to finish.

- Strong project management, ability to prioritize one’s day.

- Great interpersonal skills; capable of supporting a team environment.

- Detail & process oriented.

- Proficient in targeting tool (Unica 12 preferred).

- Proficient in Microsoft Office.

- Adobe Analytics preferred.

- QA email rendering and functionality.

- Troubleshoot and resolve data-related issues.

- Perform data testing.

- Circulate proofs for approval.

Preferred Qualifications:

- Experience with SQL.

- Customer digital targeting experience.

- Experience with Unica IBM 10/12.

- Experience with Oracle Responsys.

Additional Information

Job Type: Contract

Pay: $30.00 - $32.00 per hour

Expected hours: 40 per week

Education:

• Bachelor’s (Required)

Experience:

• Marketing: 3 years (Required)
• Analytics: 1 year (Required)
• SQL: 1 year (Required)
• A/B testing: 1 year (Required)
• CRM software: 1 year (Required)

Work Location: Hybrid remote in New York, NY 10018