Search Party Recruiting LLC - Digital Marketing Specialist (SEO & Paid Ads)

Client: Search Party Recruiting LLC

Location: Makati, National Capital Region (Manila), PH

Contract: Contract

Job Description

This is a remote position. We are looking for a data-driven Digital Marketing Specialist to own our organic and paid acquisition channels. You will be responsible for the health of our website’s SEO, driving keyword rankings, and managing high-performing ad campaigns across Google, LinkedIn, and Facebook. The ideal candidate is someone who can identify a technical error in WordPress one hour and optimize a LinkedIn ad spend the next.

Requirements

• Experience: 3+ years of proven experience in SEO and Paid Search/Social.
• Technical Tools: Proficiency with Google Search Console, Google Analytics 4 (GA4), and SEO tools like Ahrefs, SEMrush, or Moz.
• Platform Expertise: Certified (or highly experienced) in Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
• CMS Knowledge: Strong hands-on experience with WordPress. Basic knowledge of HTML/CSS is a major plus for “fixing” technical SEO issues.
• Analytical Mindset: Ability to turn complex data into actionable insights and clear monthly reports.
• Writing Skills: A solid grasp of SEO copywriting to ensure “keyword-rich” doesn’t mean “hard to read.”

Responsibilities

1. Search Engine Optimization (SEO)

• Site Audits: Conduct regular technical audits to identify and resolve crawl errors, broken links, and site speed issues.
• Domain Authority: Develop and execute backlink strategies and high-quality content plans to improve overall domain strength.
• Technical SEO: Manage robots.txt, sitemaps, schema markup, and Core Web Vitals to ensure search engines can easily index the site.
• Keyword Strategy: Perform deep keyword research to identify high-intent opportunities and track rankings over time.
• Content Optimization: Audit existing website content and provide SEO briefs for new content to ensure maximum visibility.

2. Paid Advertising (PPC)

• Google Ads: Search, Display, and Remarketing campaign management including bid optimization and A/B testing copy.
• Social Ads: Strategy, setup, and scaling of ads on LinkedIn (B2B targeting) and Facebook/Meta (B2C/Retargeting).
• Performance Tracking: Monitor ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) to ensure budgets are used efficiently.

3. Website Management

• WordPress Proficiency: Navigate the WordPress CMS to update pages, manage SEO plugins (like Yoast or RankMath), and post content.
• Troubleshooting: Identify and fix website errors (404s, redirect loops, mobile usability issues) that negatively impact SEO.

Other Information

This position allows for remote work and offers the chance to significantly influence the digital marketing landscape of the company.