Social Media Strategist for Instagram+ YouTube, Video-shooting around Culinary Content, Building a s...

Social Media Freelancer is needed in Mumbai, India.

I am seeking a Social Media Strategist who can help build a strong digital presence in the culinary content space. The project is focused on high-quality video production and social media growth for Instagram and YouTube. The goal is to develop structured, scalable culinary content, including demonstrations, storytelling, and visually engaging formats. The scope includes content ideation, full video production (shooting, lighting, styling, editing), creation of both short-form (Reels/YouTube Shorts) and long-form videos, and optimizing content for platform algorithms. I am also looking for guidance on social media strategy to drive audience growth and engagement, with support on posting schedules and content calendars. I would like to work with someone who has experience in food or lifestyle content creation, and can offer end-to-end services for both production and strategy. This is a personal project based in Mumbai, India, and may lead to further work if successful.

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Examples:
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About the client
Hi, I hope you are doing well. I am reaching out to explore a potential collaboration with your team for building a strong digital presence in the culinary content space, with a focus on high-quality video production and social media growth. We are looking to develop a structured and scalable content ecosystem across Instagram and YouTube, centered around culinary demonstrations, food storytelling, and visually engaging formats. Scope of Work (Expected Support): Concept development and content ideation for culinary videos
End-to-end video production (shooting, lighting, styling, editing)
Creation of short-form content (Reels / YouTube Shorts) and long-form YouTube videos
Content optimization aligned to platform algorithms (hooks, retention, formats)
Social media strategy for audience growth and engagement
Guidance on posting cadence, content calendar, and scaling viewership Objective:
To build a differentiated and premium culinary content brand with consistent audience growth and strong engagement across platforms. What we would like to understand from your side: Your experience in food / lifestyle / creator-led content
Sample work, especially in Instagram Reels and YouTube formats
Whether you provide end-to-end services (production + growth + strategy)
Typical engagement models (project-based / monthly retainer)
Indicative commercials and timelines We are keen to work with a team that can act as a long-term partner in building and scaling this initiative. Looking forward to your response and relevant case studies. Warm regards,
Manish