Social Media Executive — Puppy Brand US Launch (IG + TikTok)

Social Media Freelancer is needed in United States.

Olliwo is a habit-building kit brand for first-time puppy parents, launching in the US in July 2026. We help new owners go from overwhelmed to confident — not through hacks or hype, but through simple, guided routines.

Scope of work
Create and post 4–5 pieces of content per week on Instagram, including Reels, carousels, and static images
Manage TikTok with native content starting in June
Write engaging captions in a warm, conversational tone
Manage daily community engagement including replies, DMs, and comments
Outreach to micro-creators and influencers in the puppy/new dog owner space
Collaborate with an external PR agency on launches, creator partnerships, and campaign coordination
Submit a weekly performance report every Friday

The voice
Warm, direct, real. Like a knowledgeable friend at the dog park. No cute pet-brand speak. No jargon. No “pawfect.”

What we’re looking for
US-based, with a strong understanding of the US pet market
Experience growing Instagram or TikTok accounts in lifestyle, pet, or parenting
Strong short-form video instincts — native content, not repurposed
Writes like a person, not a brand
Comfortable working asynchronously with a Southeast Asia–based team
Happy to collaborate with a PR agency and other external partners
Available mid-April

Send your portfolio or links to accounts you’ve managed, plus a short answer to this:
Write a caption for a new puppy owner describing the feeling of week 2 — overwhelmed but hopeful.

Max 5 sentences.
We’ll judge on voice, not length.
Generic applications won’t be considered.

Budget range:
8-10hrs / week 40-60USD