UGC Content Creator — Wellness Drinks Brand (Instagram + TikTok)

About Sense: Sense is a premium lemonade made with four natural ingredients — fresh Galician lemon juice, raw honey, matcha, and water. It contains under 40 calories, natural caffeine, and L-theanine, and is sweetened only with raw honey. The product is aimed at the UK’s sober-curious market and is currently in pre-launch, already with 120 founding members signed up. We are looking for a UGC content creator to make 3 short-form videos per week across Instagram Reels and TikTok, serving as the authentic voice of Sense on social media. The ideal creator is genuinely passionate about wellness and resonates with the brand’s values. The role includes producing a mix of product-focused content, wellness tips, ingredient highlights, and founder story material, with content themes, briefs, and samples supplied by the brand. The audience is health-conscious women aged 25–44 in the UK, and the content should have a clean, minimal, and authentic style, using natural light and avoiding overproduced or stock-photo looks. Applicants should have experience in similar content creation, ideally with food, drink, or wellness brands, and be comfortable sharing their own genuine connection to the product. All final content will be posted on Sense’s channels after approval and must align with the brand’s confident and warm, but never preachy, tone.

Budget range:
£200–350 per month (12 posts)

Examples:
Think less @fitspo, more @slowliving. We want content that feels like something a friend sent you - not an ad.
Brand aesthetic references
Kin Euphorics - Instagram
instagram.com/kineuphoric
The closest brand to Sense in terms of positioning and visual world. Clean, confident, adult wellness. Notice how they shoot the product - natural light, real surfaces, no over-styling.
Recess - Instagram
instagram.com/takearecess
Calm, minimal, slightly dry humour. The tone of voice is exactly right for Sense. Pay attention to how little text they use.
Trip CBD Drinks - Instagram
instagram.com/drinktripuk
UK-based wellness drink brand. Very clean aesthetic, speaks directly to the sober-curious audience. Good reference for UK market tone.
Belvoir Fruit Farms - Instagram
instagram.com/belvoirdrinks
Premium soft drink positioning in the UK. Shows how a drinks brand can feel warm and premium simultaneously.

UGC content style references
@cleangirlcook - TikTok
tiktok.com/@cleangirlcook
The “clean girl” aesthetic applied to food and drink. Minimal, natural, aspirational without trying too hard. This is the visual register Sense should live in.
@nourishbyrebecca - Instagram
The kind of wellness lifestyle content that resonates with women 25–44 who read ingredient labels. Authentic, informed, never preachy.

Reel format references - specific videos to show
Search these on TikTok and Instagram to find strong format examples:
“What I actually drink in a day” — this format works brilliantly for Sense. A creator films everything they drink across one day. Sense fits naturally into this.
“I read the ingredients on your favourite drinks” — creator walks through a supermarket aisle reading ingredient lists. Sense is the punchline — four ingredients versus thirty.
“Things I’ve swapped to feel better” — lifestyle swap content. “Swapped afternoon coffee for matcha lemonade, here’s what happened.” This format converts exceptionally well with the target audience.

Aesthetic mood board references
Pinterest boards to link:

Search “clean aesthetic product photography drinks”
Search “minimalist wellness brand instagram”
Search “natural light beverage photography”

The specific Pinterest URL to share:
pinterest.com/search/pins/?q=wellness+drink+brand+aesthetic

The three words to put in your brief
When describing the visual style write: “Natural. Minimal. Unfiltered.”
That three-word brief will immediately filter out creators who work in heavy editing, filters or overly produced styles - and attract exactly the aesthetic Sense needs.

Who are you, and what do you do?
I’m Alex Robertson, founder of Sense - a premium lemonade brand born from a family recipe in Galicia, Spain.
My background is 20 years in some of the world’s best hospitality businesses – Nobu, Hakkasan, Corbin & King and The Standard Hotel in London. I spent two decades behind bars and in general management watching people settle for drinks that didn’t deserve them. That’s what started Sense.
I’m now based in Spain, building a brand for the UK’s sober-curious market. Four natural ingredients. Under 40 calories. Natural caffeine and L-theanine from matcha. Sweetened only with raw honey.
We’re pre-launch with 120 founding members already signed up and a confirmed production partner. The brand, website and landing page are live at sense-drinks.com.
I’m looking for a content creator who genuinely connects with the wellness space — someone who would actually drink Sense and mean it. The brand story is strong. The product is real. I need someone to bring it to life on Instagram and TikTok while I focus on production and business development.
If you read ingredient labels, care about what you put in your body and want to be part of something at the very beginning - I’d love to hear from you.

In what capacity are you hiring?
My company

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
3 posts per week

What experience level is needed?:
Junior