Pryor Coffee - Brand, Logo & Mascot Design

Looking to collaborate with a brand/logo/mascot designer for my new coffee roasting and events business in the UK.

Initial ideas for the brand are inspired by community and the atmosphere of a vinyl listening bars and cafés. Want to avoid anything overly gimmicky or loud. Very Scandinavian & Japanese inspired.

TARGET CUSTOMER:

• Creatives, freelancers, and design-conscious people
• People who collect vinyl / appreciate music culture
• Customers who value rituals (coffee + music)
• Likely 25–45, urban, aesthetically aware
  *Values community, social spaces and clubs

WHAT I NEED:
I’m looking for an illustration-led visual direction, not a full corporate brand system.

Deliverables:

• 1 core illustration style
• A simple logo or wordmark
• Coffee bag / sleeve concept using the illustration
• Optional: small supporting icons or elements

STYLE DIRECTION:

*Can provide references of existing brands/artwork to help capture the intended style

HOW I’D LIKE TO WORK:

• I’d like to collaborate with someone who has a strong illustration style
• Open to your creative direction — I don’t want to over-control it
• Ideally start with 1 concept and refine it together
  *If successful I’d be open to further collaboration as the brand grows

Please share:

• Relevant illustration or branding work
• Anything similar to packaging / music / café / lifestyle work

GOAL:
Create a distinctive, illustration-led coffee brand that something people would want to keep, follow, collect, and display.

In what capacity are you hiring?
My company

Where are you in the hiring process?
I’m planning and researching

What type of work is this?
Single job with potential follow up work

What experience level is needed?:
Beginner, Junior, Mid-level (Industry Average)