Pryor Coffee - Brand, Logo & Mascot Design

Looking to collaborate with a brand/logo/mascot designer for my new coffee roasting and events business in the UK.

Initial ideas for the brand are inspired by community and the atmosphere of a vinyl listening bars and cafés. Want to avoid anything overly gimmicky or loud. Very Scandinavian & Japanese inspired.

TARGET CUSTOMER:

• Creatives, freelancers, and design-conscious people
• People who collect vinyl / appreciate music culture
• Customers who value rituals (coffee + music)
• Likely 25–45, urban, aesthetically aware
  *Values community, social spaces and clubs

WHAT I NEED:
I’m looking for an illustration-led visual direction, not a full corporate brand system.

Deliverables:

• 1 core illustration style
• A simple logo or wordmark
• Coffee bag / sleeve concept using the illustration
• Optional: small supporting icons or elements

STYLE DIRECTION:

*Can provide references of existing brands/artwork to help capture the intended style

HOW I’D LIKE TO WORK:

• I’d like to collaborate with someone who has a strong illustration style
• Open to your creative direction — I don’t want to over-control it
• Ideally start with 1 concept and refine it together
  *If successful I’d be open to further collaboration as the brand grows

Please share:

• Relevant illustration or branding work
• Anything similar to packaging / music / café / lifestyle work

GOAL:
Create a distinctive, illustration-led coffee brand that something people would want to keep, follow, collect, and display.