Elegant Head Spa - Creative Editor — Short Form Paid Social

Client: Elegant Head Spa

Location: Remote

Contract: Part-time, Contract, Freelance

Job Description

Wellth is a performance marketing agency for head spas, a rapidly growing sector in beauty and wellness. We run paid social campaigns for spa owners on a performance-fee model, meaning our success is tied to theirs. We are looking for an editor to take charge of creative production for two of our top-performing accounts, with potential opportunities to expand. Your role will involve providing weekly fresh hooks to keep the ad accounts active.

Requirements for the Role

• 2+ years of experience editing short-form paid social content in sectors such as DTC, medspa, beauty, wellness, fitness, or ASMR-heavy creative.
• Proficient in CapCut and/or Premiere, with the ability to handle 9:16 cuts, on-screen text, and captioning.
• You prioritize hooks over aesthetics, understanding the significance of capturing attention in the first 1.5 seconds of an ad.
• Experienced in utilizing the META Ad Library for research purposes.
• Ability to confidently write or adapt hook lines without needing a complete brief.
• Comfortable with performance-based payment for edits, rather than hourly billing.

What You’ll Do

• Edit 3–5 short-form ads per spa each week (9:16 vertical, 30–45 seconds) optimized for META and TikTok placements.
• Concept hooks from raw UGC footage provided and competitor ad libraries you discover.
• Iterate on successful ads by generating 3–5 variants of effective hooks rather than starting anew.
• Review prior week’s performance data (CTR, hook rate, hold rate) to inform future edits.
• Stay updated on trends in the medspa, beauty, and ASMR fields, bringing new format ideas to briefs.

What Success Looks Like (90 Days)

• Improve hook rate (3-second hold %) on both accounts compared to the baseline.
• Achieve at least one ad per account in our top-performing creatives each month.
• Ensure both accounts retain their fee tier.
• Complete a brief-to-edit cycle in under 48 hours.

Who You’re Not

• You are not a pure graphic/brand designer looking to do editing as a side job.
• You do not require a complete creative brief for every edit.
• You do not prefer hourly billing without caps.
• You have never run an ad through META Ads Manager.

Compensation and Work Information

Pay: $500.00 - $1,200.00 per week

Work Location: Remote