BagginsHQ - Regional Digital Marketing & Content Manager - Kenya

Digital Marketer is needed in Nairobi, Kenya.

Client: BagginsHQ

Location: Nairobi Area, 30, ke

Contract: Freelance

Job Description

BagginsHQ is seeking experienced and highly self-driven Regional Digital Marketing & Content Managers to establish, manage, and grow BagginsHQ’s digital presence across assigned regional markets. This role is beyond traditional social media management and focuses on building a strong regional digital presence while generating measurable commercial opportunities and verified revenue through digital marketing activities. The successful candidate will independently develop and publish content, engage with audiences, identify opportunities for regional growth, generate qualified commercial leads, and collaborate with sales teams to ensure leads progress towards paying customers. The role requires a commercially minded marketing professional who understands that successful marketing must contribute to business growth.

Requirements

Qualifications

Required:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, Media, Information Technology, or a related field.
• Minimum of five (5) years’ professional experience in digital marketing, social media marketing, content marketing, regional marketing, brand marketing, or a related field.
• Demonstrated experience independently managing social media platforms and digital marketing activities.
• Proven experience creating professional visual and video content.
• Demonstrated understanding of lead generation and digital customer acquisition.
• Proven ability to work independently and manage a regional marketing function without continuous supervision.
• Strong commercial awareness and understanding of the relationship between marketing activity, lead generation, customer acquisition, and revenue.
• Professional spoken and written English.

Preferred:

• Experience marketing B2B technology products, SaaS, software, cloud solutions, AI solutions, or digital services.
• Experience working with international or regional markets.
• Experience managing Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Experience with Canva, Adobe Creative Cloud, CapCut, or comparable design and video-production tools.
• Experience with lead-generation platforms, forms, analytics, CRM systems, or marketing automation.
• Experience developing localized content for different countries or cultures.
• Experience working in a remote international environment.
• Demonstrated record of generating commercial leads or revenue through digital marketing.

Skills & Competencies

• Excellent digital marketing knowledge.
• Strong content creation and visual communication skills.
• Strong graphic design and video-editing ability.
• Excellent written and verbal communication.
• Strong understanding of social media platforms and algorithms.
• Strong lead-generation and conversion awareness.
• Commercially minded and results-oriented.
• Strong analytical and reporting skills.
• Excellent organizational and time-management skills.
• Strong creativity and ability to identify new marketing opportunities.
• Strong regional and cultural awareness.
• Ability to localize marketing content effectively.
• Ability to work independently with minimal supervision.
• Strong collaboration and stakeholder-management skills.
• High level of professionalism, accountability, integrity, and initiative.
• Ability to monitor performance and make decisions based on measurable results.
• Ability to follow through on leads and collaborate with sales teams until commercial outcomes are established.

Working Environment

This is a fully remote position. The successful candidate must have:

• A reliable computer or laptop suitable for professional marketing and content-creation work.
• Stable high-speed internet.
• A quiet and professional working environment.
• The ability to work independently and maintain consistent productivity.
• The ability to attend virtual meetings and collaborate effectively with distributed international teams.

The position requires a high level of self-discipline, initiative, accountability, and professional communication.

Additional Information

Benefits

Probation Period

The successful candidate will initially serve a probation period of up to three (3) months, with performance-based assessments throughout. The Company reserves the right to terminate probation if performance is unsatisfactory. A USD 150 monthly facilitation will be provided during probation for approved activities, but no salary will be paid.

Permanent Employment

Upon successful completion of probation, Gross Monthly Salary: USD 700, with the opportunity to earn a monthly facilitation of USD 100. Salary increments will be based on sustained performance.

Employee Growth Structure

Salary reviews will be based on factors such as growth in qualified leads, lead conversion rates, growth in verified monthly revenue, customer acquisition generated, and overall commercial contribution.

Additional Benefits

• Comprehensive medical insurance after six (6) months of continuous employment.
• Paid annual leave after twelve (12) months of continuous employment.
• Reimbursement for approved business expenses.
• Opportunity to work with international clients.
• Career growth within a rapidly expanding technology company.
• Structured salary progression based on sustained performance.

Why Join BagginsHQ?

At BagginsHQ, marketing is directly connected to business growth. The Regional Digital Marketing & Content Manager role offers the chance to own a regional digital presence, develop creative campaigns, engage audiences, and directly contribute to measurable revenue growth!