MR MARVIS - Freelance CRM Data Analyst

Data Analyst is needed in Amsterdam, Netherlands.

Client: MR MARVIS

Location: Amsterdam, Netherlands

Contract: Freelance

Job Description

MR MARVIS is seeking a Freelance CRM Data Analyst to join the Customer Strategy team at its Amsterdam headquarters. The role focuses on transforming customer data into practical growth strategies that increase Customer Lifetime Value (CLV) and support expansion across Europe.

• Analyse customer behaviour, repeat purchases and lifecycle trends to create customer CLV cohorts.
• Identify the key drivers and barriers affecting CLV, retention and long-term customer value.
• Develop and manage RFM models and customer segmentation frameworks to support targeted marketing activities.
• Build and maintain automated dashboards, performance reports and scorecards using modern BI tools such as Omni.
• Translate complex analysis into clear, actionable recommendations for marketing, leadership and cross-functional teams.

Requirements

Essential

• Availability as a freelance consultant with an hourly rate of €90–€115.
• Significant hands-on experience as a Data, CRM or BI Analyst in e-commerce, D2C retail or consumer brands.
• A strong quantitative background in Econometrics, Statistics, Business Analytics or a related discipline.
• Experience using visualisation and BI tools such as Looker, Tableau, Omni or Power BI to create automated dashboards.
• Proven expertise in customer cohort analysis, repeat purchase rates and lifecycle retention metrics.
• Practical experience with predictive modelling, RFM segmentation and advanced CLV analysis.
• The ability to communicate complex data and insights clearly to non-technical stakeholders.

Nice to Have

• Experience with customer data platforms, reverse ETL tools such as Hightouch or e-commerce platforms and migrations such as Shopify.

About MR MARVIS

MR MARVIS is an Amsterdam-based menswear brand creating timeless shorts, trousers and tops. The company is a Certified B Corporation committed to building a more sustainable and inclusive global economy.

Founded in 2016, MR MARVIS has grown to more than 300 employees representing over 40 nationalities. The brand has a strong online presence across Europe and an expanding retail network in cities including Amsterdam, Berlin, Paris and London.

The company focuses on slow fashion, timeless design and craftsmanship, while aiming to create value for its employees, suppliers, customers and wider community.

Equal Opportunity

MR MARVIS is an equal opportunity employer committed to fostering an inclusive workplace. The company welcomes people of all backgrounds, cultures, perspectives, identities, beliefs and sexual orientations.