Remote Senior Marketing Manager (Instagram, Email & SMS, Shopify, DTC Ads) - Full-Time - VerdicaUrgent
Lead the day-to-day growth marketing for a Canadian health and supplements brand expanding from Amazon into a direct-to-consumer Shopify store. Own the marketing calendar, work closely with the founder and designer, and report weekly on sales, conversion, retention, list growth, social growth, ad performance, and upcoming tests.
Manage Instagram strategy and execution across Reels, Stories, carousels, creator/UGC collaborations, and audience growth. Own Klaviyo email marketing, including revenue-focused flows, segmentation, weekly campaigns, and list growth. Build and run compliant SMS flows and campaigns.
Improve Shopify conversion through product-page, offer, bundle, and checkout testing. Partner on Meta and TikTok advertising by developing angles, copy, creative briefs, and test plans, then evaluating results. Use AI tools and simple automations across content, research, copywriting, video, and reporting.
You should have 3+ years of hands-on DTC/e-commerce marketing experience, demonstrable Instagram and lifecycle marketing results, Shopify/CRO experience, strong written English, and comfort working from performance data in Sheets, Shopify, and Klaviyo. Experience with supplements, health/beauty compliance, UGC programs, Meta/TikTok ads, and SMS platforms is beneficial.
About the client
We’re a growing health and supplement brand in Canada, growing from Amazon into a household consumer brand with our own online store.
- Hiring as
- A company
- Hiring stage
- Ready to make a paid hire
- Work type
- Full-time position (Contract)
- Experience level
- Mid-level
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