Available to hire
Results-driven marketing and content professional with 2+ years’ experience driving revenue through social media, digital campaigns, and content-led commerce strategies. Currently, I lead multi-brand FMCG portfolios and social commerce campaigns, with a strong focus on performance marketing and ROI-driven execution, through managing end-to-end campaigns, developing social-first content strategies, and working cross-functionally with operations, creative, and external partners to deliver impactful brand and sales outcomes.
Language
English
Fluent
Work Experience
Category Head at Lucid TSP
December 1, 2025 - February 1, 2026Lead and manage a team of account managers overseeing multiple FM CG brand portfolios, driving social commerce performance across TikTok Shop and digital platforms. Plan and execute commerce marketing campaigns, develop campaign calendars, livestream schedules, promotional mechanics, and content priorities to support sales peaks and brand moments. Oversee performance analytics across campaigns, using data insights to refine content strategy, improve conversion, and maximize ROI. Collaborate closely with creative, operations, and external stakeholders to ensure consistent brand execution across digital touchpoints. Implement new team structures and workflows to improve operational efficiency, campaign delivery timelines, and output quality.
Senior Account Manager at Lucid TSP
February 1, 2025 - December 1, 2025Managed multi-brand FM CG portfolios including Shiseido Group, Finetoday, Mandom, Skin1004, Arencia, driving content-led social commerce strategies. Generated $300K–$500K in TikTok Shop revenue within a year, achieving 70–110% YoY growth through content optimisation and campaign planning. Executed end-to-end digital campaigns, coordinating livestreams, promotional mechanics and created social content strategies, including product storytelling, promotional hooks, and engagement tactics. Conducted A/B testing on promotions and messaging, using performance insights to improve engagement and conversion rates. Independently led major regional campaigns for my clients, including TikTok’s inaugural J-Beauty campaign and large-scale K-Beauty campaigns held in Korea, managing on-site execution, content planning, and cross-team coordination. Worked closely with streamers, creatives, and internal teams to ensure content quality, brand alignment, and performance consistency.
Account Executive at AGG Global
September 1, 2024 - February 1, 2025Managed full project lifecycles for marketing and communications campaigns, acting as the primary client contact for key accounts including HSBC and Deloitte. Coordinated cross-functional teams (creative, strategy, operations) to deliver campaigns on time, within scope, and aligned to brand objectives. Supported campaign planning, content development, and rollout across digital and offline channels. Assisted with pitch decks, tenders, and strategic proposals, contributing to new business wins and account growth.
Education Counsellor at IDP Education
September 1, 2022 - June 1, 2023Delivered high-touch customer experience management, achieving 100% placement targets and 40%+ conversion rates. Managed a portfolio of 150+ clients, providing personalised guidance and end-to-end support, resulting in a 95% satisfaction rate. Built strong long-term relationships through proactive communication and trust-building.
Education
Bachelor of Communication at RMIT University
January 11, 2030 - January 1, 2024Diploma in Mass Communication at Ngee Ann Polytechnic
January 11, 2030 - January 1, 2022Qualifications
IELTS
January 11, 2030 - June 17, 2026Industry Experience
Media & Entertainment, Retail, Education, Software & Internet, Professional Services
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