Ciao, I’m Ralu — a multidisciplinary creative and brand strategist based in Italy. I help brands translate their identity into clear, compelling visual communication through video, photography, graphic design, and copy. With 16 years of experience, I founded and grew an experience-driven hospitality brand, working across events, content, and digital presence. This gives me a strong understanding of both creative direction and business needs. I hold a diploma in Graphic Design from the Florence International Design School and have been living and creating in Italy for the past four years. I’m known for a strong visual eye, attention to detail, and delivering work that feels both refined and emotionally engaging.…

Raluca Hagivreta

Ciao, I’m Ralu — a multidisciplinary creative and brand strategist based in Italy. I help brands translate their identity into clear, compelling visual communication through video, photography, graphic design, and copy. With 16 years of experience, I founded and grew an experience-driven hospitality brand, working across events, content, and digital presence. This gives me a strong understanding of both creative direction and business needs. I hold a diploma in Graphic Design from the Florence International Design School and have been living and creating in Italy for the past four years. I’m known for a strong visual eye, attention to detail, and delivering work that feels both refined and emotionally engaging.…

Available to hire

Ciao, I’m Ralu — a multidisciplinary creative and brand strategist based in Italy.

I help brands translate their identity into clear, compelling visual communication through video, photography, graphic design, and copy.

With 16 years of experience, I founded and grew an experience-driven hospitality brand, working across events, content, and digital presence. This gives me a strong understanding of both creative direction and business needs.

I hold a diploma in Graphic Design from the Florence International Design School and have been living and creating in Italy for the past four years.

I’m known for a strong visual eye, attention to detail, and delivering work that feels both refined and emotionally engaging.

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Language

English
Fluent
Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
Portuguese
Beginner

Work Experience

Founder & Creative Director at Société Gourmet Bucharest
January 1, 2009 - Present
Developed and implemented the overall direction and long-term vision for the company; led branding and creative direction; designed interior concepts; created and executed experiences including cooking classes, culinary team-building activities, wine/tea tastings, truffle hunting weekends, gastronomic and cultural experiences; hosted and planned events (weddings, private functions, site location); coordinated front and back of house teams.
Freelance Creative / Content Creator / Brand Designer at Self-employed
January 1, 2023 - Present
Content Creation and Curation: creation and curation of various types of content including social media posts, videos, website/blog articles, graphics; Creative Direction and Production: provide creative direction for photoshoots, video productions, and other marketing materials; Brand Storytelling: craft compelling brand narratives that resonate with consumers on an emotional level; Experiential experiences: organize and deliver experiences; coordinate front and back of house teams and remote collaboration as needed.
Freelance Creative Director / Content Creator at Freelance / Various clients
January 1, 2023 - Present
Content creation and curation; creative direction and production; brand storytelling to resonate with consumers; overseeing photo shoots, video productions, and marketing materials.
Video Editor / BTS Editor at Tri|Five Travel Co.
January 1, 2023 - Present
BTS and video editing for travel campaigns; supported set design, social media content, and partner collaborations; ongoing project work for marketing campaigns.
Founder / Creative Director at Societé Gourmet
January 1, 2009 - Present
Founded Societé Gourmet, a cooking school and event venue in Bucharest. Developed the overall direction and long-term vision, oversaw branding and creative direction, interior design concepts, and created experiences such as cooking classes, culinary team-building activities, tastings, and events; managed ongoing operations with new remote management skills.
Freelance Creative Director / Content Creator at Freelance / Various Clients
January 1, 2023 - Present
Content creation and curation for social media, websites and articles; creative direction for photoshoots and video productions; brand storytelling to emotionally connect with audiences; organizing and delivering experiential projects such as Yoga retreats and pop-up campaigns; managing front-end and back-end marketing.
Founder, Creative Director at Société Gourmet
January 1, 2009 - Present
Developed and implemented the overall direction and long-term vision; led branding and creative direction; conceptualized interior design; created experiences including cooking classes, team-building activities, tastings, and events; managed front and back of house operations and customer service.
Creative Direction and Consulting at Freelance
January 1, 2023 - Present
Provided content creation and curation, creative direction for photo shoots and video productions, and brand storytelling; organized events and remote management activities.
Freelance Creative Director at Self-employed / Freelance
January 1, 2023 - Present
Content Creation and Curation: creation and curation of various types of content, including social media posts, videos, and graphics. Creative Direction and Production: provide creative direction for photo shoots, video productions, and other marketing materials. Brand Storytelling: craft compelling brand narratives that resonate with consumers and reflect core values.
Freelance Creative Director / Content Creator at Self-employed / Freelance
January 1, 2023 - Present
Content Creation and Curation: creation and curation of various types of content, including social media posts, video articles, and graphics. Creative Direction and Production: provide creative direction for photo shoots, culinary team-building activities, wine tastings, and other experiences; Brand storytelling: craft compelling brand narratives with emotional resonance.

Education

Diploma in Graphic Design at The Florence Institute of Design International
January 17, 2022 - December 18, 2022
Bachelor Degree in Communication and Public Relations at National School of Political and Administrative Studies (SNSPA), Bucharest, Romania
January 1, 2004 - January 1, 2008
Bachelor’s Degree in Business Administration at University of Bucharest, Romania
January 1, 2004 - January 1, 2008
Diploma in Graphic Design at Florence International Design School
January 17, 2022 - December 18, 2022
Diploma in Graphic Design at Florence International Design School
January 17, 2022 - December 18, 2022
Bachelor's Degree in Communications and Public Relations at National School of Political and Administrative Studies (SNSPA), Bucharest, Romania
January 1, 2004 - January 1, 2008
Bachelor's Degree in Business Administration at University of Bucharest, Romania
January 1, 2004 - January 1, 2008
Diploma in Graphic Design at Florence Institute of Design International
January 17, 2022 - December 18, 2022
Bachelor's Degree in Political and Administrative Studies at National School of Political and Administrative Studies (SNSPA), Bucharest
January 1, 2004 - January 1, 2008
Diploma in Graphic Design at The Florence Institute of Design International
January 17, 2022 - December 18, 2022
Bachelor's Degree in Communication and Public Relations at National School of Political and Administrative Studies (SNSPA), Bucharest, Romania
January 1, 2004 - January 1, 2008
Bachelor's Degree in Business Administration at University of Bucharest, Romania
January 1, 2004 - January 1, 2008
Diploma in Graphic Design at Florence International Design School
January 17, 2022 - December 18, 2022
Bachelor's Degree in Communications and Public Relations at National School of Political and Administrative Studies (SNSPA), Bucharest, Romania
January 1, 2004 - January 1, 2008
Bachelor's Degree in Business Administration at University of Bucharest, Romania
January 1, 2004 - January 1, 2008

Qualifications

Diploma in Graphic Design
January 17, 2022 - December 18, 2022
Bachelor Degree in Communication and Public Relations
January 1, 2004 - January 1, 2008
Bachelor’s Degree in Business Administration
January 1, 2004 - January 1, 2008

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Other, Real Estate & Construction
    paper Société Gourmet - social media presence

    Brand identity, communication and content, event management, creative direction for Romania’s first gourmet hub.
    Société Gourmet is a private event venue offering cooking classes, gourmet workshops, team-building activities and private events for it’s community. I founded the business in Bucharest, 2009.
    Check it out on Instagram and Facebook @societegourmet