Available to hire
Hi, I’m Rasheed. I’ve been working in digital marketing for over 5 years, helping small businesses, startups, and agencies build their online presence and reach more customers.
I focus on practical marketing that brings results, things like improving search rankings, running ads that actually convert, creating content that people want to read, and making sure websites turn visitors into customers.
Some of the results I’m proud of include:
Growing a company’s website visitors from under 500 to over 8,000 a month through SEO and blogging
Helping a staffing agency boost social media engagement by 160% in just three months
Running ad campaigns that increased revenue by 35% in six months
Reducing advertising costs while improving conversions for a media brand
I enjoy working with people who want clear strategies and honest results without the jargon. If you need someone reliable to handle your marketing and help your business grow, I’d be glad to help.
Skills
SEO and content writing
Google and Facebook ads
Social media management
Email campaigns
WordPress websites
Marketing analytics
Availability
Remote work
Part-time, contract, or full-time
Flexible hours
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Yoruba
Fluent
Arabic
Beginner
Hausa
Intermediate
Work Experience
Head of Digital Strategy and Growth at IA Staffing Agency, Lagos
February 1, 2025 - PresentCreated and actively managed official accounts on LinkedIn, Facebook, Instagram, and TikTok, achieving a combined growth from 10,000 to over 15,500 followers in 3 months. Improved engagement rate by 160% and generated over 500 inbound messages/inquiries related to job placements and HR services. Led the end-to-end design and deployment of the company’s new website featuring a dynamic job board, attracting over 5,000 unique visitors.
Digital Marketing Manager at Impacto Grupo, Lagos
September 30, 2024 - July 31, 2025Developed a social media strategy that increased brand awareness by 10% and engagement by 15%. Initiated email marketing automation workflows, improving open rates by 10% and click-through rates by 5%, leading to an 8% increase in website conversions. Built the company’s online reputation by writing blogs, increasing website traffic from under 500 to 8,000 monthly visitors. Conducted market research to identify new sales opportunities, leading to a 45% increase in sales.
Marketing Manager at Smartware Innovation, Lagos
November 1, 2021 - PresentLeveraged digital marketing techniques to enhance brand recognition and fostered a 30% expansion in the customer base. Led sales operations and initiatives, achieving a 35% revenue growth within six months. Conducted market trend analysis and customer needs assessments, identifying 15 opportunities for product development and business expansion. Managed paid advertising campaigns on Google Ads and Facebook, achieving a 30% return on ad spend (ROAS) and driving a 20% increase in sales.
Digital Marketing Manager at The Eagle Media, Kano
December 31, 2023 - July 31, 2025Guided cross-functional teams in executing integrated marketing initiatives, achieving a 25% increase in brand engagement. Utilized data-driven insights to optimize digital ad spending, resulting in a 35% reduction in CPA and a 40% increase in conversion rates. Created effective SEO strategies, attaining first-page rankings for key industry keywords and driving a 45% increase in organic traffic.
Social Media Manager at CBA, Illinois
May 31, 2022 - July 31, 2025Crafted engaging social media content, leading to a 50% surge in content engagement. Monitored and addressed customer inquiries on social channels, maintaining a 95% response rate.
Marketing Manager at Century Technology, Ibadan
September 30, 2021 - July 31, 2025Executed targeted social media advertising campaigns, generating over 500 leads and contributing to a 35% increase in income revenue within three months. Managed email marketing campaigns, achieving a 70% increase in open rates and a 50% rise in clickthrough rates.
Social Media Marketing Manager at CBI, Indianapolis
March 31, 2021 - July 31, 2025Coordinated projects ensuring 100% on-time delivery. Implemented website standards, reducing expenses by 40%. Analyzed social media performance metrics using Hootsuite and Google Analytics; optimized posting schedules and content, resulting in a 30% increase in user engagement across all platforms.
Head of Digital Strategy and Growth at IA Staffing Agency, Lagos
February 1, 2025 - PresentCreated and actively managed official accounts on LinkedIn, Facebook, Instagram, and TikTok. Within 3 months, achieved a combined growth from 10,000 to over 15,500 followers, improved engagement rate by 160%, and generated over 500 inbound messages/inquiries related to job placements and HR services. Led the end-to-end design and deployment of the company’s new website featuring a dynamic job board. Attracted over 5,000 unique visitors.
Digital Marketing Manager at Impacto Grupo, Lagos
September 30, 2024 - July 31, 2025Developed a social media strategy that increased brand awareness by 10% and engagement by 15%. Initiated email marketing automation workflows, improving open rates by 10% and click-through rates by 5%, leading to an 8% increase in website conversions. Built the company's online reputation by writing blogs, increasing website traffic from under 500 to 8,000 monthly visitors. Conducted market research to identify new sales opportunities, leading to a 45% increase in sales.
Marketing Manager at Smartware Innovation, Lagos
November 1, 2021 - PresentLeveraged digital marketing techniques to enhance brand recognition and fostered a 30% expansion in the customer base. Led sales operations and initiatives, achieving a 35% revenue growth within six months. Conducted market trend analysis and customer needs assessments, identifying 15 opportunities for product development and business expansion. Managed paid advertising campaigns on Google Ads and Facebook, achieving a 30% return on ad spend (ROAS) and driving a 20% increase in sales.
Digital Marketing Manager at The Eagle Media, Kano
December 31, 2023 - July 31, 2025Guided cross-functional teams in executing integrated marketing initiatives, achieving a 25% increase in brand engagement. Utilized data-driven insights to optimize digital ad spending, resulting in a 35% reduction in CPA and a 40% increase in conversion rates. Created effective SEO strategies, attaining first-page rankings for key industry keywords and driving a 45% increase in organic traffic.
Social Media Manager at CBA, Illinois
May 31, 2022 - July 31, 2025Crafted engaging social media content, leading to a 50% surge in content engagement. Monitored and addressed customer inquiries on social channels, maintaining a 95% response rate.
Marketing Manager at Century Technology, Ibadan
September 30, 2021 - July 31, 2025Executed targeted social media advertising campaigns, generating over 500 leads and contributing to a 35% increase in income revenue within three months. Managed email marketing campaigns, achieving a 70% increase in open rates and a 50% rise in clickthrough rates.
Social Media Marketing Manager at CBI, Indianapolis
March 31, 2021 - July 31, 2025Coordinated projects ensuring 100% on-time delivery. Implemented website standards, reducing expenses by 40%. Analyzed social media performance metrics using Hootsuite and Google Analytics; optimized posting schedules and content, resulting in a 30% increase in user engagement across all platforms.
Head of Digital Strategy and Growth at IA Staffing Agency, Lagos
February 1, 2025 - PresentCreated and actively managed official accounts on LinkedIn, Facebook, Instagram, and TikTok. Within 3 months, achieved a combined growth from 10,000 to over 15,500 followers, improved engagement rate by 160%, and generated over 500 inbound messages/inquiries related to job placements and HR services. Led the end-to-end design and deployment of the company’s new website featuring a dynamic job board. Attracted over 5,000 unique visitors.
Digital Marketing Manager at Impacto Grupo, Lagos
September 30, 2024 - July 31, 2025Developed a social media strategy that increased brand awareness by 10% and engagement by 15%. Initiated email marketing automation workflows, improving open rates by 10% and click-through rates by 5%, leading to an 8% increase in website conversions. Built the company's online reputation by writing blogs, increasing website traffic from under 500 to 8,000 monthly visitors. Conducted market research to identify new sales opportunities, leading to a 45% increase in sales.
Marketing Manager at Smartware Innovation, Lagos
November 1, 2021 - PresentLeveraged digital marketing techniques to enhance brand recognition and fostered a 30% expansion in the customer base. Led sales operations and initiatives, achieving a 35% revenue growth within six months. Conducted market trend analysis and customer needs assessments, identifying 15 opportunities for product development and business expansion. Managed paid advertising campaigns on Google Ads and Facebook, achieving a 30% return on ad spend (ROAS) and driving a 20% increase in sales.
Digital Marketing Manager at The Eagle Media, Kano
December 31, 2023 - July 31, 2025Guided cross-functional teams in executing integrated marketing initiatives, achieving a 25% increase in brand engagement. Utilized data-driven insights to optimize digital ad spending, resulting in a 35% reduction in CPA and a 40% increase in conversion rates. Created effective SEO strategies, attaining first-page rankings for key industry keywords and driving a 45% increase in organic traffic.
Social Media Manager at CBA, Illinois
May 31, 2022 - July 31, 2025Crafted engaging social media content, leading to a 50% surge in content engagement. Monitored and addressed customer inquiries on social channels, maintaining a 95% response rate.
Marketing Manager at Century Technology, Ibadan
September 30, 2021 - July 31, 2025Executed targeted social media advertising campaigns, generating over 500 leads and contributing to a 35% increase in income revenue within three months. Managed email marketing campaigns, achieving a 70% increase in open rates and a 50% rise in clickthrough rates.
Social Media Marketing Manager at CBI, Indianapolis
March 31, 2021 - July 31, 2025Coordinated projects ensuring 100% on-time delivery. Implemented website standards, reducing expenses by 40%. Analyzed social media performance metrics using Hootsuite and Google Analytics; optimized posting schedules and content, resulting in a 30% increase in user engagement across all platforms.
Education
Higher National Diploma at Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State
December 1, 2017 - November 30, 2019National Diploma at Kwara State Polytechnic, Ilorin, Kwara State
August 1, 2012 - July 31, 2015Higher National Diploma at Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State
December 1, 2017 - November 30, 2019National Diploma at Kwara State Polytechnic, Ilorin, Kwara State
August 1, 2012 - July 31, 2015Higher National Diploma at Hussaini Adamu Federal Polytechnic, Kazaure, Jigawa State
December 1, 2017 - November 30, 2019National Diploma at Kwara State Polytechnic, Ilorin, Kwara State
August 1, 2012 - July 31, 2015Qualifications
Fundamental of Digital Marketing by Google
January 1, 2022 - December 31, 2022Fundamental of a Modern Data Strategy on AWS
January 1, 2022 - December 31, 2022Digital Marketing (Certificate): Fundamental of Digital Marketing by Google
January 11, 2030 - July 31, 2025Cloud Computing (Certificate): Fundamental of a Modern Data Strategy on AWS
January 11, 2030 - July 31, 2025Web Development (Certificate): Learn PHP and MYSQL Development by Eduonix
January 11, 2030 - July 31, 2025Industry Experience
Professional Services, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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