Raven Lim

Freelance Social Media Manager & Content Strategist at Self Employed

Built full brand identity for Apex Signages, including profile branding, tone of voice, and visual templates for Instagram, Facebook, and LinkedIn. Developed and executed a content strategy blending product features, customer testimonials, and educational posts to position the brand as a trusted industry voice and maintain steady engagement across three platforms. Adapted content for LinkedIn to support B2B visibility, including a partner collaboration feature that reached over 56,000 followers through a partner brand repost. Launched a one-month Instagram campaign for DearFabrics, growing the account from zero and establishing the content system. Planned 15+ posts per month in Canva and CapCut, with SEO-driven captions and hashtags. Introduced value-added formats (story templates, short-form video concepts) to diversify the content mix.

Campaign Manager, Singapore Store Launch (Freelance Contract) at APOLUNA Jewellery

Managed end-to-end creator campaign for APOLUNA's first Singapore store launch. Sourced and onboarded 10 local creators, negotiated deliverables and compensation, hired a small production/design team, and ensured brand consistency. Tracked live campaign performance and adjusted briefs in real time, contributing to a 46% increase in reach and achieving 11th place ranking out of 23 brands. Delivered 100% of content on time with positive creator feedback for future collaborations.

Creator & Content Producer at lorelei. (YouTube Channel)

Wrote, produced, and self-published a YouTube channel focused on subliminal affirmation content. Managed end-to-end production from concept to upload, designed thumbnails and channel art, curated original tracks using AI tools, and edited videos to maintain a consistent visual and audio identity.

Event Marketing & Promotional Design (Freelance) at Raffles Hall & International Students' Club, National University of Singapore & Singapore Polytechnic

Designed outreach materials and promotional flyers for student-led events, including multi-speaker panels and community festivals. Created website and event visuals to support registration and awareness campaigns for multi-day events.