I am a creative and results-driven social and digital marketing professional who lives and breathes social. I spot trends, create content that stops the scroll, and I am proficient in social management and editing tools. With 9+ years of experience, I’ve led content strategy, performance reporting, and influencer programs for 15+ international brands across FMCG, electronics, fashion, retail, banking and fitness.

Razan Abu Ghoush

I am a creative and results-driven social and digital marketing professional who lives and breathes social. I spot trends, create content that stops the scroll, and I am proficient in social management and editing tools. With 9+ years of experience, I’ve led content strategy, performance reporting, and influencer programs for 15+ international brands across FMCG, electronics, fashion, retail, banking and fitness.

Available to hire

I am a creative and results-driven social and digital marketing professional who lives and breathes social.

I spot trends, create content that stops the scroll, and I am proficient in social management and editing tools. With 9+ years of experience, I’ve led content strategy, performance reporting, and influencer programs for 15+ international brands across FMCG, electronics, fashion, retail, banking and fitness.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Arabic
Advanced

Work Experience

Senior Community Manager at The Online Project
January 1, 2018 - September 29, 2025
Managed social platforms for Nestle brands, IKEA and Swarovski. Responsibilities included content creation, social reporting, influencer management, and proactive/reactive engagement to grow communities and brand sentiment.
Social Media Manager at Cheil Worldwide Levant (Samsung Group)
January 1, 2020 - September 29, 2025
Successfully developed and executed platform-tailored content strategies per client, managed a team of three, and served Samsung and KIAMotors. Led performance reporting, Meta Ads campaigns, collaboration with offline teams, budgeting, and influencer programs.
Social Media Manager at Merrithew Inc.
January 1, 2024 - September 29, 2025
Led the brand’s social media and supported other marketing areas including blog, email marketing, and newsletters at strategy level. Managed a two-person team and delivered content strategy, performance reporting, Meta ads, and influencer collaborations.
Social Media Manager at Merrithew Inc.
January 1, 2024 - September 29, 2025
Led the brand's social channels and supported other marketing areas (blog, email marketing and newsletters) as part of a broader digital marketing strategy. Managed a small team of two, overseeing content strategy, performance reporting, Meta ads, and influencer collaborations.
Social Media Manager at Cheil Worldwide Levant (Samsung Group)
January 1, 2020 - September 29, 2025
Developed and executed platform-tailored content strategies for clients including Samsung and Kia Motors. Managed performance reporting, Meta ads, and influencer programs; coordinated with offline teams and handled budgeting.
Senior Community Manager at The Online Project
January 1, 2018 - September 29, 2025
Managed social platforms for Nestlé brands, IKEA and Swarovski. Conducted content creation, social reporting, influencer management, and reactive and proactive community engagement; collaborated cross-functionally on campaigns and training; supported analytics and reporting.
Social Media Manager at Merrith Ew Inc.
January 1, 2021 - January 1, 2024
Led the brand's social channels and supported other marketing areas including blog, email marketing and newsletters on a strategy level. Managed a two-person team; fully handled content strategy, performance reporting, Meta ads and influencer programs.
Senior Community Manager at The Online Project
January 1, 2014 - January 1, 2018
Managed social platforms for Nestle brands, IKEA and Swarovski. Scope included content creation, social reporting, influencers management, and both reactive and proactive engagement.
Social Media Manager at Cheil Worldwide (Samsung Levant)
January 1, 2018 - January 1, 2020
Successfully developed and executed platform-tailored content strategies per client, managed a team of three, and handled performance reporting, Meta ads, budgeting and influencer programs. Clients included Samsung and Kia Motors; collaborated with offline team.

Education

Bachelor of Business Administration at American University of Beirut
January 11, 2030 - September 29, 2025
Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - September 29, 2025
Google Social Media Manager at Google
January 11, 2030 - September 29, 2025
Bachelor of Business Administration at American University of Beirut
January 11, 2030 - September 29, 2025
Bachelor of Business Administration at American University of Beirut
January 11, 2030 - April 15, 2026

Qualifications

Certified Creative Strategy Professional
January 11, 2030 - September 29, 2025
Certified Creative Strategy Professional
January 11, 2030 - September 29, 2025
Certified Creative Strategy Professional
January 11, 2030 - April 15, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Computers & Electronics, Software & Internet, Financial Services, Professional Services, Telecommunications