Rachel Bruno

Built and managed a personal social media brand generating 5M+ combined views across TikTok & Instagram. Developed short-form video content informed by trend analysis and real-time performance insights. Applied audience and engagement data to continuously refine creative direction and posting strategy.

Executed social media strategy and content across 19+ brands spanning horticulture, agriculture, sports, retail, and B2B/B2C sectors. Planned, scheduled, and published content using Hootsuite, Buffer, and Meta, ensuring timely delivery across multiple brand accounts. Increased client Instagram reach by 55%, engagement by 175%, and profile visits by 162% through data-driven content optimization. Developed and executed social content for campaigns, trade shows, and digital initiatives, including GLEXPO (5,000+ attendees). Analyzed performance metrics and delivered reporting for select clients to inform content optimization.

Lead paid and organic social media creative for 60+ consumer, lifestyle, and wellness brands across TikTok, Instagram, Facebook, and Amazon. Tested and optimized small-budget Meta ad campaigns, focusing on creative iteration and CTR performance (~1.8%). Partnered with clients to brief, review, and deliver social assets aligned with brand guidelines & campaign goals. Analyzed social KPIs to surface insights, identify trends, and develop content and channel strategy. Created and optimized short-form video content, paid ads, and photography aligned with brand guidelines and goals.