I’m a Digital Content & Performance Specialist with 6+ years of experience executing paid and organic social strategies across social platforms to drive audience growth, engagement, and brand visibility. I’ve worked with lifestyle, wellness, B2B, and consumer brands, and I excel at growing audiences through short-form video, content optimization, and performance analysis on TikTok and Instagram. I thrive collaborating with internal teams, agencies, and clients to deliver high-quality social content that aligns with brand guidelines and campaign goals in both corporate and client-facing environments.

Rachel Bruno

I’m a Digital Content & Performance Specialist with 6+ years of experience executing paid and organic social strategies across social platforms to drive audience growth, engagement, and brand visibility. I’ve worked with lifestyle, wellness, B2B, and consumer brands, and I excel at growing audiences through short-form video, content optimization, and performance analysis on TikTok and Instagram. I thrive collaborating with internal teams, agencies, and clients to deliver high-quality social content that aligns with brand guidelines and campaign goals in both corporate and client-facing environments.

Available to hire

I’m a Digital Content & Performance Specialist with 6+ years of experience executing paid and organic social strategies across social platforms to drive audience growth, engagement, and brand visibility. I’ve worked with lifestyle, wellness, B2B, and consumer brands, and I excel at growing audiences through short-form video, content optimization, and performance analysis on TikTok and Instagram.

I thrive collaborating with internal teams, agencies, and clients to deliver high-quality social content that aligns with brand guidelines and campaign goals in both corporate and client-facing environments.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent

Work Experience

Digital Content & Social Media Manager (Paid, Organic & Growth) at Laylush
January 1, 2022 - Present
Lead paid and organic social media creative for 60+ consumer, lifestyle, and wellness brands across TikTok, Instagram, Facebook, and Amazon. Tested and optimized small-budget Meta ad campaigns, focusing on creative iteration and CTR performance (~1.8%). Partnered with clients to brief, review, and deliver social assets aligned with brand guidelines & campaign goals. Analyzed social KPIs to surface insights, identify trends, and develop content and channel strategy. Created and optimized short-form video content, paid ads, and photography aligned with brand guidelines and goals.
Marketing Specialist (Social Media & Events) at Great American Media Services
January 1, 2022 - December 31, 2024
Executed social media strategy and content across 19+ brands spanning horticulture, agriculture, sports, retail, and B2B/B2C sectors. Planned, scheduled, and published content using Hootsuite, Buffer, and Meta, ensuring timely delivery across multiple brand accounts. Increased client Instagram reach by 55%, engagement by 175%, and profile visits by 162% through data-driven content optimization. Developed and executed social content for campaigns, trade shows, and digital initiatives, including GLEXPO (5,000+ attendees). Analyzed performance metrics and delivered reporting for select clients to inform content optimization.
Social Media & Content Creator at Travel Content Brand — @rlbtravels
January 1, 2024 - Present
Built and managed a personal social media brand generating 5M+ combined views across TikTok & Instagram. Developed short-form video content informed by trend analysis and real-time performance insights. Applied audience and engagement data to continuously refine creative direction and posting strategy.

Education

BSBA in Marketing at Shippensburg University
August 1, 2017 - May 1, 2021

Qualifications

Spark Program Certificate
March 31, 2025 - September 1, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Consumer Goods, Education, Agriculture & Mining, Professional Services, Other