As a Visual Merchandiser & Designer at IKEA, I specialise in creating immersive and engaging retail experiences that enhance customer interaction and brand storytelling. With a Graphic Communication degree from Cardiff Metropolitan University, I bring a strong foundation in visual design, branding, and strategic merchandising to my work. Beyond retail design, I’m also a freelance graphic designer, working on a range of creative projects that include: ✔️ Branding & Identity – Crafting logos, visual identities, and cohesive brand messaging ✔️ Print & Digital Design – Designing marketing materials, posters, packaging, and web assets ✔️ Retail & Event Graphics – Creating in-store signage, promotional materials, and wayfinding solutions 💡 What I Do Best: ✔️ Designing visually compelling spaces that enhance customer experience ✔️ Creating engaging graphics that tell a brand’s story ✔️ Blending strategic merchandising with strong design aesthetics ✔️ Collaborating with clients and teams to bring creative visions to life I thrive on turning ideas into bold, impactful visuals, whether a dynamic store display, a sleek brand identity, or eye-catching promotional graphics. Let’s connect and collaborate! 🚀…

R Davies Designs

As a Visual Merchandiser & Designer at IKEA, I specialise in creating immersive and engaging retail experiences that enhance customer interaction and brand storytelling. With a Graphic Communication degree from Cardiff Metropolitan University, I bring a strong foundation in visual design, branding, and strategic merchandising to my work. Beyond retail design, I’m also a freelance graphic designer, working on a range of creative projects that include: ✔️ Branding & Identity – Crafting logos, visual identities, and cohesive brand messaging ✔️ Print & Digital Design – Designing marketing materials, posters, packaging, and web assets ✔️ Retail & Event Graphics – Creating in-store signage, promotional materials, and wayfinding solutions 💡 What I Do Best: ✔️ Designing visually compelling spaces that enhance customer experience ✔️ Creating engaging graphics that tell a brand’s story ✔️ Blending strategic merchandising with strong design aesthetics ✔️ Collaborating with clients and teams to bring creative visions to life I thrive on turning ideas into bold, impactful visuals, whether a dynamic store display, a sleek brand identity, or eye-catching promotional graphics. Let’s connect and collaborate! 🚀…

Available to hire

As a Visual Merchandiser & Designer at IKEA, I specialise in creating immersive and engaging retail experiences that enhance customer interaction and brand storytelling. With a Graphic Communication degree from Cardiff Metropolitan University, I bring a strong foundation in visual design, branding, and strategic merchandising to my work.

Beyond retail design, I’m also a freelance graphic designer, working on a range of creative projects that include:
✔️ Branding & Identity – Crafting logos, visual identities, and cohesive brand messaging
✔️ Print & Digital Design – Designing marketing materials, posters, packaging, and web assets
✔️ Retail & Event Graphics – Creating in-store signage, promotional materials, and wayfinding solutions

💡 What I Do Best:
✔️ Designing visually compelling spaces that enhance customer experience
✔️ Creating engaging graphics that tell a brand’s story
✔️ Blending strategic merchandising with strong design aesthetics
✔️ Collaborating with clients and teams to bring creative visions to life

I thrive on turning ideas into bold, impactful visuals, whether a dynamic store display, a sleek brand identity, or eye-catching promotional graphics. Let’s connect and collaborate! 🚀

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor's degree in Graphic Communication at Cardiff Metropolitan University
September 19, 2022 - June 21, 2023
Foundation degree in Graphic Communication at Cardiff Metropolitan University
September 21, 2020 - June 24, 2022
Persons BTEC Level 3 Extended Diploma: Interactive Media at Cardiff and Vale College
September 9, 2019 - June 19, 2020
Persons BTEC Level 3 Diploma: Interactive Media at Cardiff and Vale College
September 10, 2018 - June 14, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare
    paper Brand Identity & Stationery: Crafting a Cohesive and Professional Image
    For Body Talk, I developed a set of brand identity and stationery materials designed to reflect the brand’s values of health, wellness, and professionalism, while creating a consistent and approachable visual presence. Each piece was carefully crafted to ensure that Body Talk’s identity was communicated clearly across all platforms, both in print and digital. Key highlights include: Business Cards – A sleek, modern design that captures the essence of Body Talk’s professional yet welcoming ethos. Name Badges – Custom-designed badges for staff, ensuring a uniform and professional look while fostering brand recognition. Email Signatures – A polished, brand-aligned email signature design that promotes consistency in communication across the team. Each of these elements was designed with an emphasis on simplicity, elegance, and professionalism, creating a cohesive visual identity that resonates with Body Talk’s audience and enhances their overall experience with the brand.…
    paper Digital & Web Design: Enhancing Online Presence and User Experience
    As part of my work with Body Talk, I designed a variety of digital and web assets aimed at enhancing the brand's online presence while ensuring a cohesive user experience across all platforms. Each design was created with functionality and aesthetics in mind, aligning with Body Talk’s commitment to health, wellness, and nourishment. Key highlights include: Social Media Templates – A suite of flexible templates for posts, stories, and videos that maintain a dynamic and consistent brand presence across platforms. Client Forms – A series of user-friendly, well-designed forms including: Food Testing List Foods to Avoid List Nutrition Assessment Treatment Card Vitamin-Mineral Rich Foods PowerPoint Templates – Customised, on-brand templates designed for professional presentations that are easy to edit and maintain brand consistency. Newsletters & Headers – Clean, modern newsletter layouts with attention-grabbing headers that ensure an engaging reader experience and consistent communication. Template for Video Thumbnails – A custom-designed video thumbnail template to maintain brand identity across all video content. Each digital asset was designed with brand integrity and user experience at the forefront, ensuring a seamless experience whether viewed in print or online.…
    uniE621 Recipe Book: Nourishing Health Through Design
    For Body Talk, I designed a beautifully crafted Recipe Book that combines aesthetic appeal with functionality, aimed at encouraging healthy eating and nourishing lifestyle choices. The book features an elegant layout that is both visually engaging and easy to navigate, offering a seamless experience for readers. The design incorporates: Stylish Table Settings – Thoughtfully styled food photography and table settings, enhancing the visual experience while showcasing the recipes. Clean Layout – A user-friendly structure that makes it easy to follow recipes, with a focus on clarity and simplicity. In addition to the design, I assisted with styling and dressing the table settings for the images, ensuring the overall aesthetic aligns with Body Talk’s brand values of wellness, nourishment, and mindful living.…
    paper Promotional Materials: Strengthening Brand Presence
    To enhance Body Talk’s visibility and engagement, I designed a range of promotional materials that reinforce the brand’s identity while delivering clear and impactful messaging. Roller Banners – Eye-catching, professionally designed banners that make a bold statement at events, effectively communicating Body Talk’s values and services. Presentation Folders (A4) – Sleek and structured folders designed to organise key documents while maintaining a polished and professional look. Repeated Pattern – A seamless, branded pattern used across various materials to subtly reinforce Body Talk’s identity and create visual consistency. Each promotional piece was carefully designed to ensure aesthetic appeal, practicality, and brand cohesion, helping Body Talk stand out in both digital and physical spaces.…
    uniE621 Branded Print Materials: Enhancing Wellness & Engagement
    I designed a range of printed materials for Body Talk, aimed at promoting health, organisation, and mindfulness while maintaining a cohesive and visually engaging brand identity. Leaflet – A vibrant and informative leaflet that effectively communicates Body Talk’s key messages, services, and values in a clear and impactful layout. Gift Vouchers – Elegant and thoughtfully designed gift vouchers, making Body Talk’s offerings the perfect present for health-conscious clients. Desk Pads – Practical yet stylish tools to support organisation and wellness: Weekly Meal Planner – A structured yet visually appealing pad to help clients plan nutritious meals, complete with a built-in shopping list for added convenience. Habits Tracker – A thoughtfully designed tracker to support personal wellness goals and mindful habits. Each piece was crafted to blend functionality with aesthetics, ensuring an engaging and effective experience for users while strengthening the Body Talk brand.…
    uniE621 Wellness Journals: Inspiring Reflection & Mindful Living
    As part of my work with Body Talk, I designed a collection of wellness journals aimed at encouraging self-reflection, mindfulness, and personal growth. Each journal features a unique design tailored to its purpose while maintaining a cohesive brand identity. The collection includes: Contemplations – A guided journal for deep reflection and thoughtful insights. Me, Myself & I – A self-care journal designed to nurture self-awareness and emotional well-being. Reflections Wellness – A structured wellness journal promoting positive habits and mindfulness. With a focus on aesthetic appeal and functionality, the layouts balance clean, elegant typography with calming visual elements, creating an inviting space for users to engage in personal reflection.…