Available to hire
I’m a UX and visual designer with a real drive for building socially impactful products that make a difference. My secret sauce: a blend of visual design and creative strategy from my previous life working with Fortune 500 giants like McDonald’s, Pfzier and Fendi on beautiful ads, pitch decks, and events. I love bringing that aesthetic eye to the product world.
Now, I lead diverse, cross-functional teams, always using research-driven approaches to drive user growth for products across social, dating, healthcare, and wellness. For me, it’s all about curiosity, craftsmanship, and continous learning to build experiences that are approachable, innovative, and - most importantly - joyful.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead Product Designer at Arrow
June 1, 2024 - PresentPartnered with CEO and CTO to design and launch a consumer product aimed at helping low-income individuals pay off healthcare bills over time and an automated B2B healthcare admin tool that significantly reduced health insurance claim denials, increased appeal success rates, and shortened accounts receivable time. Spearheaded user research and testing, translated insights into actionable improvements, and developed QA processes for eligibility checks and data ingestion from EHRs and third-party partners. Created an AI-powered prototyping workflow to accelerate design iteration and led an end-to-end company rebranding initiative from Walnut Pay to Arrow, designing all brand content including digital ads, billboards, email newsletters, and client presentations.
Product Manager & Design Lead at Tawkify (acquired S’More Date)
December 31, 2023 - July 9, 2025Delivered exceptional user experiences and led product management for the Member Experience squad across mobile and web, focusing on onboarding, user activation, and retention, leading to a 2x increase in client dashboard usage and Week 1 retention growth from 12% to 34%. Collaborated cross-functionally to design intuitive user experiences for internal admin tools, reducing time from point-of-sale to first contact with matchmakers from 12-14 days to 1-3 days. Elevated the design system and culture, partnering closely with marketing and growth teams to ensure consistent brand implementation. Monitored product metrics, ran user surveys, A/B testing, and focus groups, and worked with executive and data teams on experimental concepts including AI chatbot, video/audio coaching, and ML-powered matchmaking automation.
Head of Product & Design at S’More Date
January 1, 2023 - July 9, 2025Founding product manager and designer who led the development and launch of a 0-1 mobile app focused on safe and inclusive online dating. Built and grew the design and engineering team to four members. Defined brand systems and product visions emphasizing onboarding, conversational UI, video content, facial verification, and moderation. Led user research to validate features, significantly increasing user retention and engagement metrics. Worked closely with marketing to execute go-to-market strategies, manage brand assets, and maintain design consistency, contributing to Instagram growth to over 80K followers. Improved app and customer satisfaction by resolving support issues and raising App Store ratings from 2.8 to 4.4 stars.
Creative Director at Jun Group
December 31, 2019 - July 9, 2025Head brand storyteller for the adtech platform Jun Group and sister companies, producing high-quality brand assets across digital, social, video, email, print, and events, contributing to new business worth over $2MM. Collaborated with sales to pitch and design advertising solutions securing major clients. Conducted creative workshops to ensure design system understanding and brand voice adherence. Built and managed a team of five designers, fostering a healthy culture and supporting career growth. Designed and optimized user experience of ad products including internal management tools facilitating campaign management and A/B testing.
Creative Strategy Lead and Designer at Jun Group
December 31, 2017 - July 9, 2025Owned the creative roadmap, managed timelines, and designed brand content for marketing campaigns and various media. Planned and executed client-facing events and brand activations, including high-profile events in partnership with hospitality groups. Produced over 120 fireside chat videos and secured industry partnerships. Analyzed research to inform marketing campaigns and identify new opportunities, maintaining marketing insights and awareness of industry trends.
Ad Operations Manager at Jun Group
December 31, 2015 - July 9, 2025Managed all aspects of video campaign production including ad unit designs, trafficking tags, targeting, and debugging. Analyzed campaign performance ensuring goals were exceeded with metrics significantly surpassing industry standards. Managed project management tools to build efficient workflows. Developed campaign strategies, trained new team members, and supported product and engineering teams through user acceptance testing.
Lead Product Designer at Arrow
June 1, 2024 - PresentPartnered with CEO and CTO to design and launch a consumer product aimed at helping low-income individuals pay off healthcare bills over time and an automated B2B healthcare admin tool that significantly improved claim appeal success and reduced accounts receivable time. Spearheaded user research and testing, translating insights into actionable revenue cycle management improvements. Developed QA processes and integrated eligibility checks with EHR and third-party data. Created AI-powered prototyping workflows to accelerate design iteration and led a company rebranding initiative including all brand content and marketing.
Product Manager & Design Lead at Tawkify (acquired S’More Date)
December 31, 2023 - July 9, 2025Led product management for the Member Experience squad (mobile and web), focusing on onboarding, user activation, and retention, doubling client dashboard usage and improving Week 1 retention. Collaborated cross-functionally to design internal admin tools, reducing time from point-of-sale to first matchmaker call from 12-14 days to 1-3 days. Elevated design system and team culture enhancing brand consistency across platforms. Monitored product metrics, conducted user surveys, A/B testing, and focus groups, and worked on AI and ML-based matchmaking innovations with executive and data teams.
Head of Product & Design at S’More Date
January 1, 2023 - July 9, 2025Founding product manager and designer driven to make online dating safe and inclusive. Launched 0-1 mobile app and grew the design and engineering team. Defined brand system and product vision with focus on onboarding, conversational UI, video content, facial verification, and moderation. Led user research for feature validation, significantly increasing retention, chat engagement, and registration completion rates. Collaborated with Marketing on go-to-market strategy and brand asset creation, growing Instagram following substantially. Improved App Store rating by monitoring systems and customer feedback.
Creative Strategy Lead and Designer at Jun Group
December 31, 2017 - July 9, 2025Owned creative roadmap and managed design timelines for marketing campaigns, web assets, UX design, social media, and client events. Produced over 120 fireside chat videos with industry leaders and secured partnerships with major industry groups. Planned high-profile client-facing and internal events fostering collaboration. Analyzed marketing research for campaign shaping and led marketing insights on industry trends and agency changes.
Creative Director at Jun Group
December 31, 2019 - July 9, 2025Served as head brand storyteller, producing assets across digital, social, video, email, print, and events which contributed to over $2MM in new business. Worked closely with sales to pitch advertising solutions to Fortune 500 clients and led creative workshops to align teams on design systems and brand voice. Managed and grew a diverse team of designers, cultivating a healthy design culture and career growth. Designed and optimized ad product user experience including internal management tools for campaign management and A/B testing.
Ad Operations Manager at Jun Group
January 1, 2015 - July 9, 2025Managed all aspects of video campaign production including designs, tag trafficking, targeting, debugging, and invoicing. Analyzed campaign performance ensuring client goals were exceeded with video completion and CTR rates surpassing industry standards. Owned project management systems promoting transparency and workflow efficiency. Developed campaign strategies to maximize performance and mentored new team members. Supported product and engineering teams through user acceptance testing.
Lead Product Designer at Arrow
June 1, 2024 - PresentPartnered with CEO and CTO to design and launch a consumer product aimed at helping low-income individuals pay off healthcare bills over time and an automated B2B healthcare admin tool that reduced health insurance claim denials by 50-60%, increased appeal success rates by 30%, and cut accounts receivable time from 45 to 18 days. Spearheaded user research and testing through 1:1 sessions, focus groups, and quantitative research methods, translating insights into actionable improvements for the revenue cycle management process. Developed and implemented QA processes across the product lifecycle. Created an AI-powered prototyping workflow to accelerate design iterations and led end-to-end company rebranding from Walnut Pay to Arrow, designing all brand content including digital ads, billboards, and client presentations.
Product Manager & Design Lead at Tawkify (acquired S'More Date)
December 31, 2023 - July 9, 2025Delivered exceptional user experiences and led product management for the Member Experience squad, increasing client dashboard usage by 2x and improving Week 1 retention for members from 12% to 34%. Collaborated with cross-functional teams to design intuitive user experiences for internal admin tools, reducing point-of-sale to first call time with matchmakers from 12-14 days to 1-3 days. Elevated the design system and team culture advocating for consistency across platforms and collaborated with Marketing, Internal Tools, and Growth teams on brand implementation. Monitored key product metrics, conducted user feedback using surveys, A/B testing, and focus groups. Worked with executives and analytics team on AI chatbots, video/audio coaching, and automated matchmaking using ML.
Head of Product & Design at S'More Date
January 1, 2023 - July 9, 2025Founding product manager and designer focused on making online dating safe and inclusive, leading 0-1 mobile app launch and growing the team to 4 designers and engineers. Defined brand system, product vision, and features targeting onboarding, conversational UI, video content, facial verification, and moderation. Conducted user research on platforms like UserTesting.com and increased retention and engagement metrics significantly. Worked cross-functionally with Marketing on go-to-market strategy and brand asset management, growing Instagram followers to over 80K. Handled support tickets, customer reviews, and improved App Store rating from 2.8 to 4.4 stars.
Creative Strategy Lead and Designer at Jun Group
December 31, 2017 - July 9, 2025Owned the creative roadmap, managed timelines, and designed brand content for marketing campaigns, UX design, social media, animations, and events. Planned client-facing and internal events in partnership with hospitality groups. Produced over 120 fireside chat videos securing partnerships with industry groups. Analyzed research to shape marketing campaigns and stayed updated on industry trends.
Creative Director at Jun Group
December 31, 2019 - July 9, 2025Head brand storyteller for Jun Group and sister companies producing assets for digital, social, video, print, and events, contributing to new business worth over $2MM. Worked alongside sales teams to pitch advertising solutions, winning clients such as United Airlines and Fendi. Facilitated creative workshops and managed a team of 5 designers supporting career growth. Designed and optimized user experience for ad products including internal management tools to improve campaign operations and A/B testing.
Ad Operations Manager at Jun Group
January 1, 2015 - July 9, 2025Managed video campaign production including ad design, trafficking, targeting implementation, invoicing, and troubleshooting. Analyzed campaign performance ensuring goals were met, achieving video completion rates 35% above industry standard and click-through rates double the norm for pharma clients. Owned project management systems fostering transparency and efficiency. Developed campaign strategies to maximize client satisfaction. Trained new team members and supported product and engineering teams with user acceptance testing.
Education
Bachelor of Science at University of Southern California
January 1, 2010 - December 31, 2014Bachelor of Science at University of Southern California
January 1, 2015 - December 31, 2015Bachelor of Science at University of Southern California
January 1, 2015 - December 31, 2015Qualifications
President, Young Pro Board
January 1, 2020 - December 31, 2023Board of Directors, Advertising Club of New York
January 1, 2020 - December 31, 2023Ad People of the Year
January 1, 2022 - December 31, 2022GDI’s Power Book
January 1, 2022 - December 31, 2022President, Young Pro Board
January 1, 2020 - December 31, 2023Board of Directors, Advertising Club of New York
January 1, 2020 - December 31, 2023Ad People of the Year 2022, Advertising Club of New York
January 1, 2022 - December 31, 2022GDI’s Power Book 2022, Global Dating Insights
January 1, 2022 - December 31, 2022President, Young Pro Board
January 1, 2020 - December 31, 2023Board of Directors, Advertising Club of New York
January 1, 2020 - December 31, 2023Ad People of the Year
January 1, 2022 - December 31, 2022GDI's Power Book
January 1, 2022 - December 31, 2022Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Gaming, Software & Internet, Healthcare, Financial Services
Designed a human-centric Onboarding experience that drove higher completion rates and improved user satisfaction.
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