Rena’s here! I’m a growth & performance marketer with a strong background in e-commerce, tech and FMCG. I turn data into actions that lift awareness and sales through campaigns and lifecycle automation. Here’s what I can help you with: • Paid Ads: Google Ads & Meta (Search/Display/Video), audiences and retargeting, value-based bidding (tROAS/tCPA), creative testing • Data & Reporting: GA4 event setup, Looker Studio dashboards, cohort and funnel analysis (Excel/SQL/Metabase) • Email & CRM: Braze & Mailchimp — segmentation, journeys, promo-code redemption, reactivation/upsell flows, deliverability checks • Social & Content: lean content planning, performance copy, on-page SEO basics for acquisition • End-to-End Ops: strategy → experiments → weekly reporting → budget reallocation. Check my last work on: _Website not available. Sign in: https://www.twine.net/signup_ With me, you’ll get clear communication, data-driven strategy, and campaigns that scale efficiently. 🚀

Renada Restyajani

Rena’s here! I’m a growth & performance marketer with a strong background in e-commerce, tech and FMCG. I turn data into actions that lift awareness and sales through campaigns and lifecycle automation. Here’s what I can help you with: • Paid Ads: Google Ads & Meta (Search/Display/Video), audiences and retargeting, value-based bidding (tROAS/tCPA), creative testing • Data & Reporting: GA4 event setup, Looker Studio dashboards, cohort and funnel analysis (Excel/SQL/Metabase) • Email & CRM: Braze & Mailchimp — segmentation, journeys, promo-code redemption, reactivation/upsell flows, deliverability checks • Social & Content: lean content planning, performance copy, on-page SEO basics for acquisition • End-to-End Ops: strategy → experiments → weekly reporting → budget reallocation. Check my last work on: _Website not available. Sign in: https://www.twine.net/signup_ With me, you’ll get clear communication, data-driven strategy, and campaigns that scale efficiently. 🚀

Available to hire

Rena’s here!
I’m a growth & performance marketer with a strong background in e-commerce, tech and FMCG. I turn data into actions that lift awareness and sales through campaigns and lifecycle automation. Here’s what I can help you with:

• Paid Ads: Google Ads & Meta (Search/Display/Video), audiences and retargeting, value-based bidding (tROAS/tCPA), creative testing
• Data & Reporting: GA4 event setup, Looker Studio dashboards, cohort and funnel analysis (Excel/SQL/Metabase)
• Email & CRM: Braze & Mailchimp — segmentation, journeys, promo-code redemption, reactivation/upsell flows, deliverability checks
• Social & Content: lean content planning, performance copy, on-page SEO basics for acquisition
• End-to-End Ops: strategy → experiments → weekly reporting → budget reallocation.

Check my last work on: Website not available. Sign in: https://www.twine.net/signup
With me, you’ll get clear communication, data-driven strategy, and campaigns that scale efficiently. 🚀

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Management Trainee – Commercial at Coca-Cola Europacific Partners
June 18, 2024 - June 17, 2025
• Led an execution-first project for retail by mapping low-potential outlets and enforcing Picture of Success (cooler/planogram/POSM), delivering +13% active outlets, +47% SKU penetration, +14% QoQ sales and +45% ROS. • Piloted digital RTM using Facebook Marketplace to recruit new retail outlets (prospecting, messaging, lead handling), adding 100+ new outlets with 94% active-outlet rate and 73% cooler placement. • Rebuilt wholesaler performance through outlet-level JBP and festive activation (rebate, stock phasing, visibility kits), driving +151% sales, +50% active outlets, +78% SKU penetration and onboarding 3 new Pareto accounts contributing 64% of sales. • Led a 15-person field team to lift in-store execution and tracked ROS, active outlets and SKU penetration via DMS/Excel. • Partnered with Trade Marketing and Sales Analyst to link field execution with weekly performance tracking (DMS / Power BI), providing demand inputs for S&OP and promo evaluation.
Business Development, Ads Analyst at Shopee Indonesia
May 1, 2024 - June 14, 2024
• Optimized ad campaigns, achieving +25% ROAS, +20% CTR, and +15% CVR, boosting GMV contribution and seller ROI. • Built Looker Studio dashboards and reports to guide budget allocation and paid-channel investment decisions.
Growth Intern at TIX ID
May 1, 2023 - April 30, 2024
• Converted ~20% of installs into first purchases by linking promotional campaign across Google Ads (Search, Display, Video) with GA4 and UTM tracking plus retargeting. • Built marketing automation with Braze to guide code redemption and A/B tested promo mechanics and creative to pick the top performer, reaching ~80% redemption. • Leveraged CRM automation and push notification via Braze for 4M+ customers, achieving 80% engagement and generating 40% of weekly sales via funnel fixes, reactivation and upsell flows. • Delivered segmentation and performance reports in Excel for forecasting and targeting to steer growth bets and budget shifts. • Built GA4 events and Looker Studio dashboards to track funnels and cohorts and identify funnel leaks.
Affiliate Marketing Intern – Communications & Strategic Partnerships at Lazada Indonesia
August 1, 2022 - January 31, 2023
• Relaunched and scaled the Lazada Affiliate Program (recruited 15K+ new affiliate partners) and revitalized Seller Affiliate Program ranking Top-2 globally by active engagement. • Coordinated with partners to enhance product visibility, driving incremental orders and GMV during peak periods. • Designed cross-selling and channel strategies during mega campaigns, aligning with category growth objectives. • Used Mailchimp for partner communications and Excel to track performance.
Digital Marketing Intern at SIRCLO
June 1, 2022 - August 1, 2022
• Analyzed funnel and consumer behavior data and optimized positioning and messaging to increase conversion. • Queried Metabase with SQL and used Excel to map funnel leaks and prioritize fixes.
Digital Marketing Strategist at Aksel
July 1, 2021 - November 30, 2021
• Executed go-to-market strategies for product launches, converting 14% of trial users into paying customers. • Designed and ran digital campaigns, growing Instagram followers +26.5% in 3 months with 1.44% engagement rate and 69K+ monthly interactions via content marketing (carousels, reels, Q&A, and polls).

Education

B.Sc. Management (Marketing) at Universitas Padjadjaran
August 19, 2019 - August 1, 2023

Qualifications

Paragon Scholarship Program
January 1, 2022 - December 31, 2022
Karya Salemba Empat Scholarship
January 1, 2020 - December 31, 2022

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Education, Professional Services, Wholesale & Distribution