Renada Restyajani

• Led an execution-first project for retail by mapping low-potential outlets and enforcing Picture of Success (cooler/planogram/POSM), delivering +13% active outlets, +47% SKU penetration, +14% QoQ sales and +45% ROS. • Piloted digital RTM using Facebook Marketplace to recruit new retail outlets (prospecting, messaging, lead handling), adding 100+ new outlets with 94% active-outlet rate and 73% cooler placement. • Rebuilt wholesaler performance through outlet-level JBP and festive activation (rebate, stock phasing, visibility kits), driving +151% sales, +50% active outlets, +78% SKU penetration and onboarding 3 new Pareto accounts contributing 64% of sales. • Led a 15-person field team to lift in-store execution and tracked ROS, active outlets and SKU penetration via DMS/Excel. • Partnered with Trade Marketing and Sales Analyst to link field execution with weekly performance tracking (DMS / Power BI), providing demand inputs for S&OP and promo evaluation.

• Optimized ad campaigns, achieving +25% ROAS, +20% CTR, and +15% CVR, boosting GMV contribution and seller ROI. • Built Looker Studio dashboards and reports to guide budget allocation and paid-channel investment decisions.

• Converted ~20% of installs into first purchases by linking promotional campaign across Google Ads (Search, Display, Video) with GA4 and UTM tracking plus retargeting. • Built marketing automation with Braze to guide code redemption and A/B tested promo mechanics and creative to pick the top performer, reaching ~80% redemption. • Leveraged CRM automation and push notification via Braze for 4M+ customers, achieving 80% engagement and generating 40% of weekly sales via funnel fixes, reactivation and upsell flows. • Delivered segmentation and performance reports in Excel for forecasting and targeting to steer growth bets and budget shifts. • Built GA4 events and Looker Studio dashboards to track funnels and cohorts and identify funnel leaks.