Rena’s here!
I’m a growth & performance marketer with a strong background in e-commerce, tech and FMCG. I turn data into actions that lift awareness and sales through campaigns and lifecycle automation. Here’s what I can help you with:
• Paid Ads: Google Ads & Meta (Search/Display/Video), audiences and retargeting, value-based bidding (tROAS/tCPA), creative testing
• Data & Reporting: GA4 event setup, Looker Studio dashboards, cohort and funnel analysis (Excel/SQL/Metabase)
• Email & CRM: Braze & Mailchimp — segmentation, journeys, promo-code redemption, reactivation/upsell flows, deliverability checks
• Social & Content: lean content planning, performance copy, on-page SEO basics for acquisition
• End-to-End Ops: strategy → experiments → weekly reporting → budget reallocation.
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With me, you’ll get clear communication, data-driven strategy, and campaigns that scale efficiently. 🚀
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