Available to hire
Hi, Rena’s here!
I’m a growth & performance marketer with a strong background in e-commerce and FMCG. I turn data into actions that lift ROAS, lower CPA, and convert installs to first purchases through disciplined testing and lifecycle automation.
Here’s what I can help you with
• Paid Ads: Google Ads & Meta (Search/Display/Video), audiences and retargeting, value-based bidding (tROAS/tCPA), creative testing
• Data & Reporting: GA4 event setup, Looker Studio dashboards, cohort and funnel analysis (Excel/SQL/Metabase)
• Email & CRM: Braze & Mailchimp — segmentation, journeys, promo-code redemption, reactivation/upsell flows, deliverability checks
• Social & Content: lean content planning, performance copy, on-page SEO basics for acquisition
• End-to-End Ops: strategy → experiments → weekly reporting → budget reallocation
With me, you’ll get clear communication, data-driven strategy, and campaigns that scale efficiently. 🚀
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Management Trainee – Commercial at Coca-Cola Europacific Partners
June 18, 2024 - June 17, 2025• Led youth-segment activations with cafés and billiard venues to lift brand awareness and link campaigns to sell-out.
• Drove a festive-season push for 1L packs with zero promo budget, strengthening wholesaler route-to-market and availability.
• Used market insights to drive SKU penetration, contributing to +47% retail & +78% wholesale growth for stronger product mix.
• Expanded market coverage by reactivating 13% of retail & 33% of wholesale outlets and onboarding 8% new retail outlets.
• Built joint business plans with wholesalers and boosted outlet productivity +145%.
• Attributed growth to activation in retail +14% QoQ/+3% YoY and wholesale +151% QoQ/+63% YoY.
• Coached a 15-person team (sales execs, KAM, freelancers) on acquisition, trade execution, and performance tracking.
• Used Excel to analyze outlet performance, size SKU penetration, and track sell-out and coverage.
Business Development, Ads Analyst at Shopee Indonesia
May 1, 2024 - June 14, 2024• Optimized ad campaigns, achieving +25% ROAS, +20% CTR, and +15% CVR, boosting GMV contribution and seller ROI.
• Built Looker Studio dashboards and reports to guide budget allocation and paid-channel investment decisions.
Growth Intern at TIX ID
May 1, 2023 - April 30, 2024• Converted ~20% of installs into first purchases by linking promotional campaign across Google Ads (Search, Display, Video) with GA4 and UTM tracking plus retargeting.
• Built marketing automation with Braze to guide code redemption and A/B tested promo mechanics and creative to pick the top performer, reaching ~80% redemption.
• Leveraged CRM automation and push notification via Braze for 4M+ customers, achieving 80% engagement and generating 40% of weekly sales via funnel fixes, reactivation and upsell flows.
• Delivered segmentation and performance reports in Excel for forecasting and targeting to steer growth bets and budget shifts.
• Built GA4 events and Looker Studio dashboards to track funnels and cohorts and identify funnel leaks.
Affiliate Marketing Intern – Communications & Strategic Partnerships at Lazada Indonesia
August 1, 2022 - January 31, 2023• Relaunched and scaled the Lazada Affiliate Program (recruited 15K+ new affiliate partners) and revitalized Seller Affiliate Program ranking Top-2 globally by active engagement.
• Coordinated with partners to enhance product visibility, driving incremental orders and GMV during peak periods.
• Designed cross-selling and channel strategies during mega campaigns, aligning with category growth objectives.
• Used Mailchimp for partner communications and Excel to track performance.
Digital Marketing Intern at SIRCLO
June 1, 2022 - August 1, 2022• Analyzed funnel and consumer behavior data and optimized positioning and messaging to increase conversion.
• Queried Metabase with SQL and used Excel to map funnel leaks and prioritize fixes.
Digital Marketing Strategist at AKSEL
July 1, 2021 - November 30, 2021• Executed go-to-market strategies for product launches, converting 14% of trial users to paid subscribers.
• Designed and ran digital campaigns, growing Instagram followers by 26.5% with a 1.44% engagement rate.
Management Trainee – Commercial at Coca-Cola Europacific Partners
June 1, 2025 - October 3, 2025Led youth-segment activations with cafés and billiard venues to lift brand awareness and link campaigns to sell-out. Drove festive-season push for 1L packs with zero promo budget, strengthening wholesaler route-to-market and availability. Used market insights to drive SKU penetration, contributing to +47% retail and +78% wholesale growth for a stronger product mix. Expanded market coverage by reactivating 13% of retail and 33% of wholesale outlets and onboarding 8% new retail outlets. Built joint business plans with wholesalers and boosted outlet productivity by 145%. Attributed growth to activation in retail +14% QoQ/+3% YoY and wholesale +151% QoQ/+63% YoY. Coached a 15-person team on acquisition, trade execution, and performance tracking. Used Excel to analyze outlet performance, size SKU penetration, and track sell-out and coverage.
Business Development, Ads Analyst at Shopee Indonesia
June 1, 2024 - October 3, 2025Optimized ad campaigns, achieving +25% ROAS, +20% CTR, and +15% CVR, boosting GMV contribution and seller ROI. Built Looker Studio dashboards and reports to guide budget allocation and paid-channel investment decisions.
Growth Intern at TIX ID
April 1, 2024 - October 3, 2025Converted ~20% of installs into first purchases by linking promotional campaigns across Google Ads (Search, Display, Video) with GA4 and UTM tracking plus retargeting. Built marketing automation with Braze to guide code redemption and A/B tested promo mechanics and creative to pick the top performer, reaching ~80% redemption. Leveraged CRM automation and push notifications via Braze for 4M+ customers, achieving 80% engagement and generating 40% of weekly sales via funnel fixes, reactivation and upsell flows. Delivered segmentation and performance reports in Excel for forecasting and targeting to steer growth bets and budget shifts. Built GA4 events and Looker Studio dashboards to track funnels and cohorts and identify funnel leaks.
Affiliate Marketing Intern (Communications & Strategic Partnerships) at Lazada Indonesia
January 1, 2023 - October 3, 2025Relaunched and scaled the Lazada Affiliate Program (recruited 15K+ new affiliate partners) and revitalized Seller Affiliate Program ranking Top-2 globally by active engagement. Coordinated with partners to enhance product visibility, driving incremental orders and GMV during peak periods. Designed cross-selling and channel strategies during mega campaigns, aligning with category growth objectives. Used Mailchimp for partner communications and Excel to track performance.
Digital Marketing Intern at SIRCLO
August 1, 2022 - October 3, 2025Analyzed funnel and consumer behavior data and optimized positioning and messaging to increase conversion. Queried Metabase with SQL and used Excel to map funnel leaks and prioritize fixes.
Digital Marketing Strategist at AKSEL
November 1, 2021 - October 3, 2025Executed go-to-market strategies for product launches, converting 14% of trial users to paid subscribers. Designed and ran digital campaigns, growing Instagram followers by 26.5% with a 1.44% engagement rate.
Management Trainee – Commercial at Coca Cola Europacific Partners
June 1, 2025 - October 3, 2025Led youth-segment activations with cafés and billiard venues to lift brand awareness and link campaigns to sell-out. Drove festive-season push for 1L packs with zero promo budget, strengthening wholesaler go-to-market and availability. Used market insights to drive SKU penetration, contributing to +47% retail & +78% wholesale growth for stronger product mix. Expanded market coverage by reactivating 13% of retail & 33% of wholesale outlets and onboarding 8% new retail outlets. Built joint business plans with wholesalers, and boosted outlet productivity +145%. Attributed growth to activation in retail +14% QoQ/+3% YoY and wholesale +151% QoQ/+63% YoY. Coached a 15-person team on acquisition, trade execution, and performance tracking.
Business Development, Ads Analyst at Shopee Indonesia
June 1, 2024 - October 3, 2025Optimized ad campaigns, achieving +25% ROAS, +20% CTR, and +15% CVR, boosting GMV contribution and seller ROI. Built Looker Studio dashboards and reports to guide budget allocation and paid-channel investment decisions.
Growth Intern at TIX ID
April 1, 2024 - October 3, 2025Converted ~20% of installs into first purchases by linking promotional campaigns across Google Ads (Search, Display, Video) with GA4 and UTM tracking plus retargeting. Built marketing automation with Braze to guide code redemption and A/B tested promo mechanics and creative to pick the top performer, reaching ~80% redemption. Leveraged CRM automation and push notification via Braze for 4M+ customers, achieving 80% engagement and generating 40% of weekly sales via funnel fixes, reactivation and upsell flows. Delivered segmentation and performance reports in Excel for forecasting and targeting to steer growth bets and budget shifts. Built GA4 events and Looker Studio dashboards to track funnels and cohorts and identify funnel leaks.
Communications & Strategic Partnerships at Lazada Indonesia
January 1, 2023 - October 3, 2025Relaunched and scaled the Lazada Affiliate Program (recruited 15K+ new affiliate partners) and revitalized Seller Affiliate Program ranking Top-2 globally by active engagement. Coordinated with partners to enhance product visibility, driving incremental orders and GMV during peak periods. Designed cross-selling and channel strategies during mega campaigns, aligning with category growth objectives. Used Mailchimp for partner communications and Excel to track performance.
Digital Marketing Intern at SIRCLO
August 1, 2022 - October 3, 2025Analyzed funnel and consumer behavior data and optimized positioning and messaging to increase conversion. Queried Metabase with SQL and used Excel to map funnel leaks and prioritize fixes.
Digital Marketing Strategist at AKSEL
November 1, 2021 - October 3, 2025Executed go-to-market strategies for product launches, converting 14% of trial users to paid subscribers. Designed and ran digital campaigns, growing Instagram followers by 26.5% with a 1.44% engagement rate.
Education
B.Sc. Management (Marketing) at Universitas Padjadjaran
August 19, 2019 - August 1, 2023B.Sc. Management (Marketing) at Universitas Padjadjaran
January 1, 2019 - January 1, 2023B.Sc. Management (Marketing) at Universitas Padjadjaran
January 1, 2019 - January 1, 2023Qualifications
Paragon Scholarship Program
January 1, 2022 - December 31, 2022Paragon Scholarship
January 1, 2022 - December 31, 2022Karya Salemba Empat Scholarship
January 1, 2020 - December 31, 2022Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Education, Professional Services, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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