I have worked as a graphic designer, animator and illustrator for over a decade.
I have worked as a graphic designer, animator and illustrator for over a decade. I strive to tell compelling narratives with my work across mediums, platforms, and techniques and help brands and organisations communicate effectively. I am adaptable and inquisitive, constantly challenging myself to produce high quality work.
SaleMove is a technology firm whose software is attempting to bring the in-person customer experience online. I served as the company’s lead designer for 2 years. Responsible for creating and maintaining the company’s brand identity, creating infographics, documents and working on evolving the user interface of the company product. graphicdesigner branding uiuxdesigner webdesigner artdirection illustrator
The Quint is a new age, innovative, multi-platform product, to consume, share, and discover news. The platform has grown quickly in the last few years to become one of the largest and most consequential in India. I worked on the brand identity system and website of the platform when working as a consultant for Trampoline Design. branding branddevelopment identitysystem graphicdesigner webdesigner uidesigner uxdesigner uiuxdesigner
Johar Pashu Sakhi support cattle & poultry farmers in the tribal hinterlands of India with funding from the World Bank. I helped work on a series of reports, tables and illustrations that collated data of progress made from this project. illustrator graphicdesigner reportdesigner printdesigner layoutdesign
Tehelka was a news agency that was known for consistently pushing the boundaries of hard hitting investigative journalism in India. During my year spent there as a print designer I created layouts and illustrations that would help communicate the articles to the reader. The challenge was to work within the house style every week, and break the grid when needed to create visual impact. The process involved working back and forth with the journalists, photographers and a digital production team. graphicdesigner illustrator printdesigner editorialdesigner
Bench is a comic strip that talks about Delhi’s people and their behaviour on benches. The ‘bench’ is a western object in Indian society and is interesting in the way it forces one to interact with the environment around them. Delhi has an eclectic mix of people from various cultural backgrounds; the strip was an attempt to show how they interact. illustrator comicartist graphicdesigner storyteller sequentialdesign storyboardartist
The Fiction Issue of Tehelka News Magazine annually brought together the work of various young authors in India. These illustrations are made for a story titled ‘Rogue’ written by Sneha Rajaram. The story is about a girl who falls in love with a tree. illustrator graphicdesigner storyteller narrative comicartist editorialillustrator
Dreams Half Dreamt is a self published book of poetry by Ikshit Pande. I worked on two cover options following his dreamscape based poetry. illustrator graphicdesigner storyteller narrative editorialillustration
Diva Restaurants, under Chef Ritu Dalmia offers some of the best Italian food in Delhi. I had to create illustrations for their new website designed by Enakshi Roy. Each illustration had to highlight a key feature of one of their restaurants. This was accompanied by playful maps for each location. illustrator illustration graphicdesign graphicdesigner narrative storyteller storytelling storyboardartist webdesign UIdesign
Smoke House Deli is an Indian restaurant chain that defined the country’s new urban culinary landscape. Off-white walls with black-marker stencilled frescoes, each capturing the history of the place they inhabit, gives the chain its striking and unique visual language. I was asked to handle the visualisation of their Facebook page and aid in its strategy. This allowed for a great opportunities to play with the brand’s identity. illustrator socialmedia illustration brandlanguage brandidentity restaurant foodmarketing digitalmarketing marketingstrategist
Sephora is an established international make-up brand with a striking and bold visual language. I was asked to handle the visual strategy for Sephora India’s Facebook and Instagram page and working on store launches. We worked on expanding their brand language forward while attempting to be playful, witty and interactive with the audience on the page. illustrator illustration socialmedia brandlanguage brandidentity restaurant lifestylemarketing digitalmarketing marketingstrategist
Jim's Jungle Retreat is an eco-conscious lodge in India’s first and most well known wildlife park, the Corbett Tiger Reserve. Organic homegrown meals, hands-on local guides and the finely crafted rustic decor makes the experience at the retreat, one of a kind. Quick Brown Fox Design had recently rebranded the retreat and developed some beautiful print material that served as a brand language. My task was to reinterpret this material for the web, and develop a logical information architecture and hierarchy. UIdesigner UXdesigner UIUXdesigner UIUXdesign webdesigner webdesign graphicdesigner brandidentity branding brandstrategy layoutdesign layout graphicdesign
Nirula’s is an iconic Delhi based fast food chain that established itself long before giants like McDonald’s and KFC entered the Indian market. This campaign attempted to capture back the old loyal audience the chain was losing. Adults would feel like children again being back there and eating the dishes they ate while growing up. graphicdesigner illustrator illustration advertising campaign promotionalcampaign foodmarketing restaurant brandlanguage brandidentity printdesign
Designing and animating game assets and marketing material for the launch of a new game.
Developing the branding and visual language for ESCAP’s Environment and Development Division to be used in various communications among policy makers and the wider world in preparation for COP29 and for years ahead.
Best Student of the Batch Award 2011, First Prize at Webgyor 2009
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