I'm Rithika Muraleedharan, a media and communications professional currently pursuing a Master of Media & Communication at NTU, Singapore. I enjoy building and monitoring media campaigns, crafting press materials, and coordinating influencer programs for B2B and consumer brands across Singapore and India. With hands-on experience in event support, content creation, and strategy brainstorming, I thrive in collaborative, fast-paced environments. I'm passionate about emerging tech, storytelling, and giving brands a voice that resonates with audiences.…

Rithika Muraleedharan

I'm Rithika Muraleedharan, a media and communications professional currently pursuing a Master of Media & Communication at NTU, Singapore. I enjoy building and monitoring media campaigns, crafting press materials, and coordinating influencer programs for B2B and consumer brands across Singapore and India. With hands-on experience in event support, content creation, and strategy brainstorming, I thrive in collaborative, fast-paced environments. I'm passionate about emerging tech, storytelling, and giving brands a voice that resonates with audiences.…

Available to hire

I’m Rithika Muraleedharan, a media and communications professional currently pursuing a Master of Media & Communication at NTU, Singapore. I enjoy building and monitoring media campaigns, crafting press materials, and coordinating influencer programs for B2B and consumer brands across Singapore and India.

With hands-on experience in event support, content creation, and strategy brainstorming, I thrive in collaborative, fast-paced environments. I’m passionate about emerging tech, storytelling, and giving brands a voice that resonates with audiences.

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Skills

Experience Level

Language

English
Fluent
Malayalam
Advanced
Tamil
Advanced
French
Beginner

Work Experience

PR Trainee at GRAYLING ASIA PTE LTD
February 1, 2025 - Present
Executed media monitoring across traditional and social platforms to track industry trends, clients, and competitors. Identified strategic media opportunities for FedEx and ADM to enhance their brand visibility and thought leadership. Managed influencer campaigns for RedMart by coordinating with 50+ influencers. Created media assets including press releases, outreach notes, media lists, media reporting, and coverage reports. Contributed to proposal development, collaborated on strategy brainstorming, and supported campaign execution for various B2B and Consumer clients. Delivered on-site event support for FedEx and The Salvation Army Singapore, ensuring smooth execution.
Account Coordinator at Mutant Communications
February 1, 2025 - October 25, 2025
Led media monitoring for Great Eastern Women’s Run (GEWR) and Logitech to analyze industry trends and brand sentiment across media and suggested actionable improvements. Developed data-driven proposals and content strategies for Syfe and Guocoland, delivering actionable insights to strengthen market positioning and engagement. Assisted with social media reporting for JobStreet Singapore and compiled VC database for PepsiCo GHAC.
PR Trainee at Grayling Asia Pte Ltd
February 1, 2025 - Present
Executed media monitoring across traditional and social platforms to track industry trends, clients, and competitors. Identified strategic media opportunities for FedEx and ADM to enhance their brand visibility and thought leadership. Managed influencer campaigns for RedMart by coordinating with 50+ influencers. Created media assets including press releases, outreach notes, media lists, media reporting, and coverage reports. Contributed to proposal development, collaborated on strategy brainstorming, and supported campaign execution for various B2B and Consumer clients. Delivered on-site event support for FedEx and The Salvation Army Singapore, ensuring smooth execution.
Account Coordinator at Mutant Communications
December 31, 2024 - October 25, 2025
Led media monitoring for Great Eastern Women’s Run (GEWR) and Logitech to analyze industry trends and brand sentiment across media and suggested actionable improvements. Developed data-driven proposals and content strategies for Syfe and Guocoland, delivering actionable insights to strengthen market positioning and engagement. Assisted with social media reporting for JobStreet Singapore and compiled VC database for PepsiCo GHAC.
Associate – Marketing Communications at Tamil Nadu Technology (iTNT) Hub
July 31, 2024 - October 25, 2025
Implemented a progressive digital presence strategy for the organization. Captured events and developed creative content to engage audience on social media. Accomplished growing a community of 10,000+ members of Emerging and Deep Tech landscape. Produced branding materials including promotional videos, monthly newsletters and brochures.
Associate – Marketing Communications at Tamil Nadu Technology (iTNT) Hub
July 1, 2024 - October 25, 2025
Implemented a progressive digital presence strategy for the organization. Captured events and developed creative content to engage audience on social media. Accomplished growing a community of 10 000+ members of Emerging and Deep Tech landscape. Produced branding materials including promotional videos, monthly newsletters and brochures.
Remote Colleague at The KECTIL Program Initiative of the Malmar Knowles Family Foundation
December 31, 2023 - October 25, 2025
Participated in multiple-week modules with deep-dive challenging assignments to address hot issues faced by youth globally such as good governance, peacekeeping, mental health, and more.
Intern at MOGAPPAIR TIMES WEEKLY
October 31, 2020 - October 25, 2025
Published articles including hard news and feature stories. Contributed to the community by bringing civic and social issues to the limelight. Acquired practical newsroom experience in print media.
Intern at Mogappair Times Weekly
October 1, 2020 - October 25, 2025
Published articles including hard news and feature stories. Contributed to the community by bringing civic and social issues to the limelight. Acquired practical newsroom experience in print media.

Education

Master of Media & Communication at Nanyang Technological University, Singapore
August 1, 2024 - October 25, 2025
B.A Journalism at M.O.P Vaishnav College for Women, University of Madras
January 1, 2018 - January 1, 2021
Grade XII (Commerce) at Velammal Matriculation Higher Secondary School
January 1, 2016 - January 1, 2018
Grade X at Velammal Matriculation Higher Secondary School
January 1, 2014 - January 1, 2016
Master of Media & Communication at Nanyang Technological University, Singapore
August 1, 2024 - October 25, 2025
B.A Journalism at M.O.P Vaishnav College for Women, University of Madras
January 1, 2018 - January 1, 2021
Grade XII, Commerce at Velammal Matriculation Higher Secondary School
January 1, 2018 - January 1, 2018
Grade X at Velammal Matriculation Higher Secondary School
January 1, 2016 - January 1, 2016

Qualifications

IE Business Case Challenge – Design a Sustainability Campaign for P&G in India
January 11, 2030 - October 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Other

Skills

Experience Level