Senior UI/UX Designer with 11+ years of experience designing user-centered web and mobile products. Expert in UX research, wireframing, prototyping, design systems, and accessibility. Proven experience designing AI-powered platforms, simplifying complex workflows, and collaborating with cross-functional teams. Highly proficient in Figma, Adobe Creative Cloud, and GenAI tools for UX design.

Robby Bañez

Senior UI/UX Designer with 11+ years of experience designing user-centered web and mobile products. Expert in UX research, wireframing, prototyping, design systems, and accessibility. Proven experience designing AI-powered platforms, simplifying complex workflows, and collaborating with cross-functional teams. Highly proficient in Figma, Adobe Creative Cloud, and GenAI tools for UX design.

Available to hire

Senior UI/UX Designer with 11+ years of experience designing user-centered web and mobile products. Expert in UX research, wireframing, prototyping, design systems, and accessibility. Proven experience designing AI-powered platforms, simplifying complex workflows, and collaborating with cross-functional teams. Highly proficient in Figma, Adobe Creative Cloud, and GenAI tools for UX design.

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Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Sr. UI/UX Designer at Sourcefit Philippines
November 1, 2021 - August 2, 2025
Led end-to-end UX strategy for web and mobile platforms, including AI-powered SaaS products. Designed wireframes, interactive prototypes, and high-fidelity UI components using Figma and Adobe CC. Improved user flows, layouts, and CTAs through iterative usability testing and usability validation. Collaborated with product managers, developers, and marketing teams to deliver scalable, brand-consistent digital solutions. Contributed to the design of Knit, an AI-powered platform, simplifying complex workflows and unifying tools into a seamless operating system for modern businesses.
UI/UX Designer at Memsoft
September 1, 2021 - November 1, 2021
Designed user interfaces and experiences for mobile applications. Conducted UX research and usability testing, translating insights into actionable design improvements. Created storyboards, wireframes, and prototypes to communicate design solutions. Collaborated with marketing on visuals and promotional materials. Mentored junior designers on UI/UX best practices.
Product Designer at Google RMEDIA PRO
March 2, 2020 - September 2, 2021
Designed web and mobile UI mockups, branding assets, and interactive prototypes. Facilitated design workshops to align stakeholders on product vision and strategy. Established design guidelines to ensure consistency across platforms. Analyzed user feedback and iterated designs to improve usability and satisfaction. Collaborated closely with developers throughout the product lifecycle.
Product Designer at Summit Digital
July 2, 2020 - August 2, 2021
Created UI/UX solutions for web and mobile platforms using Figma and Adobe Creative Cloud. Developed wireframes, prototypes, and high-fidelity mockups. Conducted A/B testing and usability evaluations to optimize engagement and performance. Partnered with engineers to ensure feasibility and accurate implementation. Contributed to company branding guidelines and design consistency.
Creative Director at Adapt Pages
May 1, 2015 - March 2, 2020
Led creative direction for web and mobile design projects across multiple clients. Managed designers and collaborated with developers to deliver user-centered digital products. Defined creative strategy for multi-channel marketing campaigns. Mentored junior designers and improved team performance through structured feedback. Presented design concepts to stakeholders and clients.
Web Developer / Graphic Artist at Logic Gate One Corp
January 2, 2013 - May 2, 2015
Developed responsive websites using HTML, CSS, Bootstrap, and WordPress. Designed graphics, logos, and visual assets for digital and social media campaigns. Optimized website performance and usability through code refinement. Collaborated with cross-functional teams to deliver cohesive brand-aligned solutions.

Education

Bachelor of Science (Information Technology) at Lyceum of Subic Bay
January 1, 2006 - December 31, 2010

Qualifications

IDEO U – Bringing AI to the Design Thinking Process (AI x Design Thinking)
January 11, 2030 - March 2, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services