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I am a collaborative and growth-focused integrated marketing and project management specialist who excels in driving revenue and creating operational excellence by delivering high impact B2B and B2C marketing campaigns. Currently, I work as a fractional marketing consultant helping SMEs integrate AI applications and digital marketing strategies to grow and expand their market presence. Throughout my career, I've driven significant business growth through digital strategy, demand generation, and client leadership across diverse industries. I am passionate about blending data analytics, marketing automation, and AI to generate real-time insights that optimize marketing performance and exceed client expectations.…I am a collaborative and growth-focused integrated marketing and project management specialist who excels in driving revenue and creating operational excellence by delivering high impact B2B and B2C marketing campaigns. Currently, I work as a fractional marketing consultant helping SMEs integrate AI applications and digital marketing strategies to grow and expand their market presence. Throughout my career, I've driven significant business growth through digital strategy, demand generation, and client leadership across diverse industries. I am passionate about blending data analytics, marketing automation, and AI to generate real-time insights that optimize marketing performance and exceed client expectations.

Rob Hickernell

Digital Marketer, Product Marketer, Content Strategist, +4

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I am a collaborative and growth-focused integrated marketing and project management specialist who excels in driving revenue and creating operational excellence by delivering high impact B2B and B2C marketing campaigns. Currently, I work as a fractional marketing consultant helping SMEs integrate AI applications and digital marketing strategies to grow and expand their market presence. Throughout my career, I've driven significant business growth through digital strategy, demand generation, and client leadership across diverse industries. I am passionate about blending data analytics, marketing automation, and AI to generate real-time insights that optimize marketing performance and exceed client expectations.…I am a collaborative and growth-focused integrated marketing and project management specialist who excels in driving revenue and creating operational excellence by delivering high impact B2B and B2C marketing campaigns. Currently, I work as a fractional marketing consultant helping SMEs integrate AI applications and digital marketing strategies to grow and expand their market presence. Throughout my career, I've driven significant business growth through digital strategy, demand generation, and client leadership across diverse industries. I am passionate about blending data analytics, marketing automation, and AI to generate real-time insights that optimize marketing performance and exceed client expectations.

Available to hire

I am a collaborative and growth-focused integrated marketing and project management specialist who excels in driving revenue and creating operational excellence by delivering high impact B2B and B2C marketing campaigns. Currently, I work as a fractional marketing consultant helping SMEs integrate AI applications and digital marketing strategies to grow and expand their market presence.

Throughout my career, I’ve driven significant business growth through digital strategy, demand generation, and client leadership across diverse industries. I am passionate about blending data analytics, marketing automation, and AI to generate real-time insights that optimize marketing performance and exceed client expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist at Today Marketing Solutions, LLC (Self-Employed)

January 1, 2025 - Present

Fractional marketing consulting and digital agency assisting small to medium sized enterprises with digital marketing and AI applications to grow and expand market presence. Utilized AI vibe coding tools to build productivity prototypes for SMBs and developed webinars educating executives on AI tools usage for marketing. Consulted on SEO impacts of AI and generative engine optimization.

Senior Associate Digital Marketing and Client Services at OPEN MINDS

December 31, 2024 - August 21, 2025

Led digital projects and client services for B2B healthcare SaaS clients. Managed website/product launches with 450% CAGR membership growth. Prioritized roadmaps, managed demand generation, social media, A/B testing, and CRM strategies using HubSpot. Delivered SEO, SEM, and social media campaigns achieving 60% engagement and 45% conversion increases.

Digital Strategy Consultant at Live Oak Associates

June 1, 2019 - August 21, 2025

Provided full-funnel digital marketing consulting (search, social, email) across multiple verticals including edtech, esports, fintech, professional services, and e-commerce SaaS. Audited multimillion-dollar budgets boosting campaign conversions by 20%. Developed KPI and ROI models for paid social campaigns and advised on market research and website optimization for product launches.

Sr. Director and Vice President, Product and Digital Marketing at AOL, Inc.

August 1, 2017 - August 21, 2025

Senior leadership handling digital marketing, business development, partnerships with Google and Microsoft Bing, brand strategy, and analytics for a global B2C/B2B web search product valued at $300M. Exceeded revenue goals, crafted innovative paid media campaigns generating $100M in new product revenue within two years, and improved engagement, LTV, and loyalty by 15-30% through continuous data-driven optimizations.