Available to hire
I’m Abdul Rouf Wani, a senior full stack developer with extensive experience in building and optimizing web and commerce platforms. I’ve led cross-functional teams, architected RESTful APIs, and delivered responsive, SEO-friendly solutions across WordPress, Magento, WooCommerce, OpenCart, and Shopify. I thrive on turning complex requirements into scalable software and helping businesses grow online.
I enjoy staying current with modern development practices and tooling, and I’m passionate about delivering high-quality code, robust architectures, and great user experiences for both desktop and mobile audiences.
Language
English
Fluent
Urdu
Fluent
Kashmiri
Fluent
Hindi
Fluent
Work Experience
Senior Full Stack Developer at BLOCK MEDIA DMCC
February 1, 2022 - November 8, 2025Collaborated with development teams and product managers to ideate and implement robust software solutions. Developed and maintained WooCommerce-based websites, working extensively with WooCommerce APIs for seamless integrations. Designed and developed multiple web apps for high performance and responsiveness. Created and deployed Telegram bots with integrated API connectivity, including real-time alerts and automation. Built and integrated RESTful APIs for third-party service connections and automation workflows. Integrated multiple payment gateways, including cryptocurrency gateways, to facilitate secure options. Implemented SEO best practices, managed email marketing campaigns, and led Google Ads campaigns to optimize ROI. Conducted comprehensive software testing to ensure responsiveness, performance, and cross-platform compatibility. Troubleshot, debugged, and upgraded software to improve functionality and reliability. Established security measures and mobile-responsive features; a
CTO at Construction Souq FZ LLC
February 1, 2022 - February 1, 2022Launched ConstructionSouq.com, a multi-vendor ecommerce marketplace for the construction industry. Architected RESTful APIs for vendor management, product listings, orders, and third-party integrations. Led a team of 8 developers, overseeing end-to-end project execution, task delegation, and performance optimization. Utilized Adobe Dreamweaver and Photoshop for UI/UX design, page layout, and asset creation. Maintained and enhanced existing websites with semantic, SEO-friendly markup. Collaborated with designers, front-end teams, and project managers to capture and implement business requirements effectively. Implemented data-driven systems and custom functionalities for ecommerce and vendor management; optimized page performance and reliability. Managed SEO, email marketing, and Google Ads campaigns to boost visibility and traffic. Conducted regular testing, debugging, and upgrades to ensure platform reliability and scalability.
Software Developer at Heritage Group
January 1, 2018 - January 1, 2018Developed and maintained dynamic websites and applications using WordPress, OpenCart, and Shopify; handled backend development with PHP and MySQL, focusing on secure, scalable architecture. Built custom CMS-based websites with WordPress and integrated third-party plugins. Created interactive front-end interfaces using jQuery, JavaScript, and AJAX; delivered responsive layouts with Bootstrap and Foundation. Implemented payment gateways, SEO best practices, and performance optimization; managed Google AdWords, YouTube Ads, and email marketing campaigns to drive traffic and conversions.
Lead Developer at Hala Group
December 1, 2016 - December 1, 2016Developed inventory management and ecommerce solutions using WordPress and Magento 2; managed backend with PHP and MySQL; created dynamic front-end interfaces using jQuery, JavaScript, and AJAX. Built CMS-based websites with WordPress and OpenCart, including feature customization and plugin integrations. Implemented responsive designs with Bootstrap and Foundation; integrated payment gateways for secure online transactions. Optimized interfaces for mobile and desktop, ensuring uptime and performance.
Web Developer at Arabian Publications
September 1, 2015 - September 1, 2015Developed advanced database-driven websites and ecommerce systems with PHP and MySQL; built cross-browser interfaces using jQuery, JavaScript, and AJAX. Implemented WordPress CMS with custom themes and plugins; designed and deployed ecommerce solutions with robust catalog, authentication, and payment workflows. Executed content optimization and SEO enhancements; managed email marketing campaigns.
Web Developer (Remote Intern) at Al-Hidayah Consulting Services
June 1, 2014 - June 1, 2014Developed and designed usability-focused websites with emphasis on performance and responsive design. Used Adobe Dreamweaver for layouts, frontend coding, and rapid prototyping. Maintained and updated existing websites, implementing SEO-friendly markup. Collaborated with designers and project managers to implement features and ecommerce solutions using PHP and MySQL; optimized pages for search engines and managed email campaigns.
Education
Bachelor’s in Computer Engineering at Jammu University (J&K)
January 11, 2030 - January 1, 2014Secondary Certificate at J & K BOSE
January 11, 2030 - January 1, 2009Qualifications
IBM certified Associate Developer
January 11, 2030 - November 8, 2025EMC certified Associate
January 11, 2030 - November 8, 2025Prism Technology certified Developer
January 11, 2030 - November 8, 2025Google AdWords Shopping Certification
January 11, 2030 - November 8, 2025Google AdWords Video Certification
January 11, 2030 - November 8, 2025Google Analytics Certification
January 11, 2030 - November 8, 2025Google AdWords Search Certification
January 11, 2030 - November 8, 2025Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services
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