Hi, I’m Roy Shell, a senior full-stack engineer and freelance consultant based in Tel-Aviv, Israel. I build scalable web apps and microservices using Node.js (Express), React, Vue, and TypeScript, with a focus on robust architecture, performance, and delightful UX. I enjoy turning ideas into reliable, maintainable software, and I thrive in startup and product-driven environments where collaboration and shipping matter. I also love shaping architecture and UI/UX across frontend and backend, integrating analytics (Google Analytics, Mixpanel), deploying on AWS, and creating cloud-native pipelines with Docker and Kubernetes. My approach blends technical excellence with a user-centric mindset, and I’m comfortable working with distributed teams to bring AI-driven concepts to life.

Hi, I’m Roy Shell, a senior full-stack engineer and freelance consultant based in Tel-Aviv, Israel. I build scalable web apps and microservices using Node.js (Express), React, Vue, and TypeScript, with a focus on robust architecture, performance, and delightful UX. I enjoy turning ideas into reliable, maintainable software, and I thrive in startup and product-driven environments where collaboration and shipping matter. I also love shaping architecture and UI/UX across frontend and backend, integrating analytics (Google Analytics, Mixpanel), deploying on AWS, and creating cloud-native pipelines with Docker and Kubernetes. My approach blends technical excellence with a user-centric mindset, and I’m comfortable working with distributed teams to bring AI-driven concepts to life.

Available to hire

Hi, I’m Roy Shell, a senior full-stack engineer and freelance consultant based in Tel-Aviv, Israel. I build scalable web apps and microservices using Node.js (Express), React, Vue, and TypeScript, with a focus on robust architecture, performance, and delightful UX. I enjoy turning ideas into reliable, maintainable software, and I thrive in startup and product-driven environments where collaboration and shipping matter.

I also love shaping architecture and UI/UX across frontend and backend, integrating analytics (Google Analytics, Mixpanel), deploying on AWS, and creating cloud-native pipelines with Docker and Kubernetes. My approach blends technical excellence with a user-centric mindset, and I’m comfortable working with distributed teams to bring AI-driven concepts to life.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Hebrew (modern)
Fluent
English
Fluent
French
Intermediate
Yiddish
Beginner

Work Experience

Senior Fullstack Engineer at Independent / Freelance Consultant
October 2, 2016 - November 12, 2025
Led end-to-end development of scalable web and mobile-friendly apps using Node.js (Express) and React. Built and maintained microservices, REST endpoints, dashboards, and analytics integrations (Google Analytics, Mixpanel). Implemented frontend architectures with Vue.js/React, TypeScript, and Redux; deployed on AWS with CI/CD pipelines using Docker and Kubernetes. Collaborated closely with designers and product managers to ship iterative features and improve UX across SPAs and mobile apps.
Senior Full-Stack Engineer at X-Team (Client projects)
October 2, 2016 - October 2, 2016
Delivered full-stack solutions across frontend and backend, built REST/GraphQL APIs, led architecture decisions, mentored teammates, and contributed to engineering best practices. Worked on large-scale web apps with Node.js/Express, React, Vue, and TypeScript; implemented analytics integrations and cloud deployments.
Liaison NCO at Israel Defense Forces
September 2, 2011 - September 2, 2011
Served as liaison NCO, coordinating cross-unit communications, operations support, and project coordination with HQ. Gained experience in cross-functional teamwork and operational planning.
Web Developer / Project Owner at Tel Aviv Tel Dan Info Systems
July 2, 2013 - July 2, 2013
Developed and owned end-to-end web projects for information systems; collaborated with stakeholders to translate concept into implementable products; implemented frontend and backend features using modern JS stacks and server-side tech.
Web Developer at Freelance / Israel
August 2, 2005 - August 2, 2005
Contributed to early career web development projects, building foundational skills in frontend/backend development and agile workflows.

Education

B.S. in Mathematics at The Open University of Israel
January 11, 2030 - January 1, 2027
High School Diploma at Alliance High School, Tel Aviv
January 11, 2030 - November 12, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Computers & Electronics, Software & Internet, Gaming, Media & Entertainment, Professional Services, Government, Manufacturing

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