Hello! I’m Ruby, a results-driven marketing and growth professional who designs innovative, data-driven campaigns. I’ve delivered proven success in both B2B and B2C marketing, driving pipeline growth and enhancing cross-functional team collaboration. I specialize in building scalable demand-generation programs and leveraging analytics to optimize ROI. Currently I lead integrated demand generation and growth initiatives across multiple brands, collaborating closely with sales and product teams to create impactful campaigns, optimize ROI, and accelerate revenue. I’m passionate about turning data into strategy and partnering with stakeholders to achieve business goals.

Ruby Bhatnagar

Hello! I’m Ruby, a results-driven marketing and growth professional who designs innovative, data-driven campaigns. I’ve delivered proven success in both B2B and B2C marketing, driving pipeline growth and enhancing cross-functional team collaboration. I specialize in building scalable demand-generation programs and leveraging analytics to optimize ROI. Currently I lead integrated demand generation and growth initiatives across multiple brands, collaborating closely with sales and product teams to create impactful campaigns, optimize ROI, and accelerate revenue. I’m passionate about turning data into strategy and partnering with stakeholders to achieve business goals.

Available to hire

Hello! I’m Ruby, a results-driven marketing and growth professional who designs innovative, data-driven campaigns. I’ve delivered proven success in both B2B and B2C marketing, driving pipeline growth and enhancing cross-functional team collaboration. I specialize in building scalable demand-generation programs and leveraging analytics to optimize ROI.

Currently I lead integrated demand generation and growth initiatives across multiple brands, collaborating closely with sales and product teams to create impactful campaigns, optimize ROI, and accelerate revenue. I’m passionate about turning data into strategy and partnering with stakeholders to achieve business goals.

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Work Experience

Integrated Marketing Manager at Wipro
May 1, 2024 - November 9, 2025
Leading the strategy, implementation, and management of integrated demand generation, account-based marketing, and marketing programs; leveraging Salesforce Marketing Cloud for email campaigns and lead management; developing executive dashboards to report on marketing operations; aligning with sales and product teams to meet client objectives.
Growth Marketing Manager at Digital Freelancer (7Knotes Digital)
November 1, 2024 - November 1, 2024
Led cross-functional teams to ensure timely project delivery, met client objectives and deadlines; managed demand generation campaigns with HubSpot, Mailchimp, and Omeda; executed webinars, events, and research programs; deployed targeted email campaigns; built content and relationships with senior leaders; content creation; optimized strategy with AI insights.
Growth Marketing Specialist at Bookmark.com
August 2, 2021 - May 30, 2022
Developed and executed lead generation strategies for SaaS products; increased leads by 25% QoQ; conversion optimization; set up HubSpot from scratch for CEO/founder outreach; supported churn reduction and conversion rate growth; built paid media from the ground up; analyzed and reported ROI to inform decisions.
Digital Media Specialist at DAC Group
August 1, 2021 - August 1, 2021
Media planning and strategy; collaborated with clients and internal teams to develop digital media strategies aligned with campaign objectives and audience demographics; supported new product launches and digital campaigns.

Education

Foundations of Project Management at Google
January 11, 2030 - November 9, 2025
Growth Hacking with Digital Marketing (Certificate) at Udemy
January 11, 2030 - November 9, 2025
Email Marketing (GDPR Course) at HubSpot
February 5, 2025 - July 9, 2025

Qualifications

MBA in Marketing (First Class)
January 11, 2030 - November 9, 2025
BSc (Hons) in Electronics
January 11, 2030 - November 9, 2025

Industry Experience

Professional Services, Media & Entertainment, Software & Internet