Creative Director and Visual Storytelling specialist with more than 20 years of experience leading motion design, animation, broadcast graphics, immersive media, and multimedia productions from concept to delivery. I lead multidisciplinary teams to define creative vision and turn complex ideas into visually engaging narratives across TV, immersive environments, and educational platforms. I direct the creative development and production of large-scale animation and multimedia experiences, aligning storytelling, design systems, and production workflows for international clients and cross-functional partners.…

Marcos Raúl González Bárcenas

Creative Director and Visual Storytelling specialist with more than 20 years of experience leading motion design, animation, broadcast graphics, immersive media, and multimedia productions from concept to delivery. I lead multidisciplinary teams to define creative vision and turn complex ideas into visually engaging narratives across TV, immersive environments, and educational platforms. I direct the creative development and production of large-scale animation and multimedia experiences, aligning storytelling, design systems, and production workflows for international clients and cross-functional partners.…

Available to hire

Creative Director and Visual Storytelling specialist with more than 20 years of experience leading motion design, animation, broadcast graphics, immersive media, and multimedia productions from concept to delivery. I lead multidisciplinary teams to define creative vision and turn complex ideas into visually engaging narratives across TV, immersive environments, and educational platforms.

I direct the creative development and production of large-scale animation and multimedia experiences, aligning storytelling, design systems, and production workflows for international clients and cross-functional partners.

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Language

Spanish; Castilian
Fluent
English
Advanced
Japanese
Beginner

Work Experience

Art Director at Cocolab International
January 1, 2019 - January 1, 2025
Directed visual development and narrative strategy for multimedia experiences from concept through delivery. Led multidisciplinary teams, including production planning, client reviews, and cross-functional workflows. Collaborated with studios, startups, and agencies on international animation projects.
Art Director at COCOLAB
January 1, 2019 - January 1, 2025
Developed and supervised the overall visual and narrative direction of multimedia projects. Pitched concepts, established cross-department workflows, and coordinated multidisciplinary teams. Managed production timelines, client reviews, and on-site implementations. Collaborated with studios, agencies, startups, and independent creators on international animation projects. Led visual development and narrative direction across diverse media formats.
Independent Professional
January 1, 2015 - Present
Delivered motion design and visual storytelling projects for clients across North America, Latin America, Asia, and the Middle East. Produced animation, branding, title sequences, explainer videos, and educational content. Managed client communication, creative strategy, scheduling, and production.
Art Director | Motion Designer | Illustrator | Graphic Designer at Independent Professional (Freelance)
January 1, 2012 - Present
Art Director, Motion Designer, Animator, Graphic Designer and Illustrator for a diverse client roster, including Evernote (USA), Crevo Agency (Japan), Supreme Committee for Delivery & Legacy (Qatar), Macmillan Education (USA), Government of Mexico City Cyber Police Division, Grupo Horma Editorial, BRCDEVG, Nerdcore Podcast, FONCA Editorial, Studio Diecinueve 36, Bonnus Company, Architectural Digest and other brands. Produced infographic animations, educational shorts, brand visuals, and opening titles.
Animator | Motion Designer | Art Director at Televisa
January 1, 2006 - January 1, 2015
Created broadcast graphics, opening titles, promotional campaigns, and animation packages. Collaborated with producers, editors, and designers on high-visibility television content.
Animator, Art Director, Motion Designer at TELEVISA S.A. de C.V.
January 1, 2006 - January 1, 2015
Directed and developed animation projects using interdisciplinary techniques. Created opening title sequences and broadcast graphics for television and digital platforms.

Education

Add your educational history here.

Qualifications

Bachelor’s Degree in Graphic Design
January 11, 2030 - March 30, 2026
Bachelor's Degree in Graphic Design
January 11, 2030 - August 14, 2026
Domestika Instructor
January 11, 2030 - August 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Government
    Reevolute, "Connecting"
    Explainer video for Reevolute platform This video was made for the Reevolute platform, aimed at developers within the platform, showing in a general way, the development possibilities. https://youtu.be/bIPCDKjBu0c?si=_MnfvLTTIiDhMZdd Credits Storyboard, Illustration & animation.…
    Reevolute, "Join the reevolution"

    Visual narrative for Reevolute platform
    This is the first of two videos that were made for Reevolute, this video is aimed for potential users of the platform, explaining the general use of the platform.

    Credits:
    Storyboard, illustration & animation

    Reevolute, "Join the reevolution"
    Visual narrative for Reevolute platform This is the first of two videos that were made for Reevolute, this video is aimed for potential users of the platform, explaining the general use of the platform. Link to the project: https://www.behance.net/portfolio/editor?project_id=200387195 Credits: Storyboard, illustration & animation illustrator…