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Hi there! I’m Ryana Lee, a Singapore-based marketing and media generalist who loves turning ideas into engaging content across Instagram, LinkedIn, TikTok, and more. I enjoy blending creative storytelling with data-driven insights to grow audiences and drive campaign performance. Currently an NTU student with an exchange stint at the University of Missouri, I’ve built hands-on experience in content creation, photography, videography, and strategic marketing through internships and student leadership. I’m excited to collaborate across teams and apply my skills to new projects and challenges.…Hi there! I’m Ryana Lee, a Singapore-based marketing and media generalist who loves turning ideas into engaging content across Instagram, LinkedIn, TikTok, and more. I enjoy blending creative storytelling with data-driven insights to grow audiences and drive campaign performance. Currently an NTU student with an exchange stint at the University of Missouri, I’ve built hands-on experience in content creation, photography, videography, and strategic marketing through internships and student leadership. I’m excited to collaborate across teams and apply my skills to new projects and challenges.

Ryana Lee

Brand Strategist, Content Strategist, Social Media Freelancer, +7

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Hi there! I’m Ryana Lee, a Singapore-based marketing and media generalist who loves turning ideas into engaging content across Instagram, LinkedIn, TikTok, and more. I enjoy blending creative storytelling with data-driven insights to grow audiences and drive campaign performance. Currently an NTU student with an exchange stint at the University of Missouri, I’ve built hands-on experience in content creation, photography, videography, and strategic marketing through internships and student leadership. I’m excited to collaborate across teams and apply my skills to new projects and challenges.…Hi there! I’m Ryana Lee, a Singapore-based marketing and media generalist who loves turning ideas into engaging content across Instagram, LinkedIn, TikTok, and more. I enjoy blending creative storytelling with data-driven insights to grow audiences and drive campaign performance. Currently an NTU student with an exchange stint at the University of Missouri, I’ve built hands-on experience in content creation, photography, videography, and strategic marketing through internships and student leadership. I’m excited to collaborate across teams and apply my skills to new projects and challenges.

Available to hire

Hi there! I’m Ryana Lee, a Singapore-based marketing and media generalist who loves turning ideas into engaging content across Instagram, LinkedIn, TikTok, and more. I enjoy blending creative storytelling with data-driven insights to grow audiences and drive campaign performance.

Currently an NTU student with an exchange stint at the University of Missouri, I’ve built hands-on experience in content creation, photography, videography, and strategic marketing through internships and student leadership. I’m excited to collaborate across teams and apply my skills to new projects and challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Specialist at Avante Gym & Yoga

January 1, 2021 - November 1, 2022

Set up and managed content for digital media and LinkedIn, with a 10% increase in engagement. Conducted performance marketing and market research in the fitness and wellness industry, enhancing post-engagement by 60%.

Head of Publicity and Media at 10th Pioneer Hall Council

September 1, 2023 - September 1, 2024

Planned and managed over 60 social media collaterals for Pioneer Hall's Instagram page and Telegram channel.

Co-Campaign Lead at WeeVox Centre for Domestic Employees

October 1, 2024 - May 1, 2025

Led a team coordinating with migrant workers to produce 4 videos, articles and infographics about their lives.

Writer and Magazine Team at Her Campus

January 1, 2025 - May 1, 2025

Wrote 3 articles on lifestyle, culture and entertainment content focusing on Gen Z behaviours and trends.

Strategy Intern at DDB Asia

May 1, 2025 - August 1, 2025

Synthesised market research and consumer behaviour for DBS and Google across more than 5 pitches. Researched Gen Z insights across seven pillars for a white paper on Gen Z behaviours.

Research Assistant at Nanyang Technological University

July 1, 2024 - December 1, 2025

Conducted qualitative content analysis and produced research papers under a professor on AI narratives and socio-technical imaginaries in Asian films.

Research Assistant at URECA NTU Singapore

May 1, 2024 - August 1, 2024

Co-authored academic research papers under faculty supervision, conducting qualitative content analysis on AI narratives and socio-technological imaginaries in Asian films. Presented at the AI Meets Humanities: NTU-ANU-CLI Workshop, winning Best Research Spotlight Award.

Strategy Intern at TBWA/Singapore

January 1, 2026 - June 1, 2026

Supported go-to-market planning for new social campaigns through audience and platform analysis. Conducted market research on social activation trends to inform strategic recommendations.