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I work in digital marketing, but my real focus is content – writing it, editing it, and building strategies that actually connect with people. Over the past few years I’ve worked with brands in tech, wellness, conservation, luxury, and FMCG, creating everything from blog posts and email campaigns to social and web content. I’ve had the chance to support organisations like The RSPB, Romantica Bridal, and DUG Drinks, shaping their tone of voice and helping their campaigns land with the right audience. For me, it’s about blending creativity with strategy, making sure the words feel good to read, while also driving results.…I work in digital marketing, but my real focus is content – writing it, editing it, and building strategies that actually connect with people. Over the past few years I’ve worked with brands in tech, wellness, conservation, luxury, and FMCG, creating everything from blog posts and email campaigns to social and web content. I’ve had the chance to support organisations like The RSPB, Romantica Bridal, and DUG Drinks, shaping their tone of voice and helping their campaigns land with the right audience. For me, it’s about blending creativity with strategy, making sure the words feel good to read, while also driving results.

Sophie Cooper

Copywriter, Content Strategist, Product Marketer, +1

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I work in digital marketing, but my real focus is content – writing it, editing it, and building strategies that actually connect with people. Over the past few years I’ve worked with brands in tech, wellness, conservation, luxury, and FMCG, creating everything from blog posts and email campaigns to social and web content. I’ve had the chance to support organisations like The RSPB, Romantica Bridal, and DUG Drinks, shaping their tone of voice and helping their campaigns land with the right audience. For me, it’s about blending creativity with strategy, making sure the words feel good to read, while also driving results.…I work in digital marketing, but my real focus is content – writing it, editing it, and building strategies that actually connect with people. Over the past few years I’ve worked with brands in tech, wellness, conservation, luxury, and FMCG, creating everything from blog posts and email campaigns to social and web content. I’ve had the chance to support organisations like The RSPB, Romantica Bridal, and DUG Drinks, shaping their tone of voice and helping their campaigns land with the right audience. For me, it’s about blending creativity with strategy, making sure the words feel good to read, while also driving results.

Available to hire

I work in digital marketing, but my real focus is content – writing it, editing it, and building strategies that actually connect with people. Over the past few years I’ve worked with brands in tech, wellness, conservation, luxury, and FMCG, creating everything from blog posts and email campaigns to social and web content. I’ve had the chance to support organisations like The RSPB, Romantica Bridal, and DUG Drinks, shaping their tone of voice and helping their campaigns land with the right audience. For me, it’s about blending creativity with strategy, making sure the words feel good to read, while also driving results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CRM Marketing Manager at Candide Gardening (App)

May 1, 2022 - September 16, 2025

Project managed a marketing automation system (MAS) implementation across B2C and B2B (SaaS) perspectives. Designed and executed all UK CRM strategy and email marketing processes, including template design, sequencing and copywriting for B2B and B2C. Created layered, data-driven strategy and optimization. Increased monthly email revenue by 500% (from an average of £200 to over £10,000). Grew email list by 150 new subscribers MoM. Used Mailchimp, Mixpanel, HubSpot and Iterable.

Marketing Strategist at Freelance

January 1, 2021 - September 16, 2025

Created marketing strategies and content plans (blogs and social) for multiple CBD drinks brands as part of short-term consultancy contracts. Built a brand for a music festival, including social media content planning and targeting strategy.

Digital & Event Marketing Lead (B2B) at Botanic Lab

May 1, 2020 - September 16, 2025

Co-owned and activated OOH and digital campaigns for Deliveroo, Co-op and Sainsbury's, Holland & Barrett and Ocado. Campaigns spanned digital and OOH channels to drive brand awareness and demand.

Digital & Event Marketing Lead at CX Partners

May 1, 2019 - September 16, 2025

Owned campaigns strategy and delivery across multiple channels including podcasts, roundtables, events, brochures, white papers, email, social and webinars. Content Editor and Email Marketing (B2C & B2B).

Content Editor and Email Marketing at Freelance

May 1, 2022 - Present

Helped build businesses in tech, health and wellness, FMCG, luxury brands, and conservation. Worked with clients including The RSPB, Rolex, Romantica Bridal, DUG Drinks, VSL3, TYME Food, Matilde Jewelry, and The Buddy Apps Imperative. Managed content creation, copywriting and CRM-focused marketing.

CRM Marketing Manager

May 1, 2022 - September 16, 2025

Project managed a marketing automation system (MAS) implementation across B2C and B2B (SaaS) perspectives. Designed and executed all UK CRM strategy and email marketing processes, including template design, sequencing and copywriting for B2B 2C. Ability to layer creative thinking over functional/data-led strategy and optimization. Increased monthly email revenue by 500% from an average of £200 to over £1,000. Increased email list by 150 new subscribers MoM.

Marketing Strategist at Freelance

January 1, 2021 - September 16, 2025

Created marketing strategies and content plans – blogs and social (B2B) for multi CBD drinks brands as part of short-term consultancy contracts.

Digital and Content Marketing Exec at Botanic Lab

May 1, 2020 - September 16, 2025

Co-owned and activated OOH and digital campaigns for Deliveroo, Co-op and Sainsbury's, Holland & Barrett and Ocado. Content creation including long and short-form copywriting for pitches, email, ads, social, web, and POS. Increased social following by 33% from 12k to 16k followers. Launched a new CBD product Take Five. Led, planned and executed all brand, product and lifestyle photo shoots.

Digital and Event Marketing Lead at CXPartners (Freelance)

May 1, 2019 - September 16, 2025

Owned campaign strategy and delivery across multiple channels including podcasts, round tables, events, brochures, white papers, email, social and web.

Content Editor and Email Marketing at Freelance

May 1, 2022 - Present

Content editing and email marketing for B2C & B2B clients; building CRM strategy and management. Projects include tech, health & wellness, FMCG, luxury brands, and conservation (including The RSPB, Rolex, Romantica Bridal, DUG Drinks, VSL3, Tyme Food, Matilde Jewellery, The Buddy Apps).