Available to hire
I’m a creative leader with over 12 years of experience in building brands, leading design initiatives, and crafting compelling visual storytelling across digital, editorial, and experiential platforms. I’ve co-founded startups, led cross-functional teams, and helped businesses achieve tangible results, combining an entrepreneurial mindset with refined design sensibility.
I specialize in art direction, brand identity, product UI/UX, and content marketing. Whether from zero-to-one launches or scaling design systems, I love rallying people around bold, resonant ideas while delivering strong performance even in fast-paced and ambiguous environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Fluent
Spanish; Castilian
Intermediate
Work Experience
Co-Founder, Lead Designer & Master of Ceremonies at Montreal Mushroom Festival
February 1, 2024 - PresentCo-founded and designed a festival from scratch, leading brand strategy, visual identity, illustration, print, social, marketing, content, and cross-channel execution. Attracted over 17,000 RSVPs and sold out tickets using an almost entirely organic campaign leveraging content-first storytelling and thoughtful design to drive reach. Hosted live panels, talks, and interviews, overseeing creative production from concept to execution.
Co-Founder, Brand Strategist & Lead Designer at Arthur Intelligence → VotreSuccès.com
August 31, 2024 - July 21, 2025Co-founded a business intelligence platform for dental practices, achieving product-market fit through iterative strategy, brand and UX leadership. Played a central role in designing apps, brands, methodologies, and assets that supported client-side revenue growth ranging from 32% to 67% across 30+ dental clinics. Developed a proprietary brand strategy framework deployed in multiple clinics, earning 5-star customer reviews. Oversaw end-to-end design across digital products including websites, print designs, recruitment content, presentations, and conference kiosks.
Graphic Designer at Wink Strategies
December 31, 2016 - July 21, 2025Led creative direction of multi-channel branding initiatives across industries, shaping visual identities and guiding cross-functional teams during rollout and asset creation. Acted as a strategic partner to clients by crafting pitches, presenting design rationale, and contributing to business growth through impactful creative and strong brand execution. Delivered concurrent design projects across web, print, and environmental media while mentoring teammates and leading internal workshops on branding, layout systems, and creative standards.
Education
BFA at Concordia University
January 1, 2014 - December 31, 2016DCS at Cégep du Vieux Montréal
January 1, 2011 - December 31, 2014Qualifications
ThePowerMBA Online Business Certification
January 1, 2020 - December 31, 2021Industry Experience
Professional Services, Software & Internet, Healthcare, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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