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Hi, I’m Sadie Mercedes Hewitt, a dynamic web developer with over 14 years of experience specializing in WordPress and bespoke website solutions. I love building mobile-first, accessible sites that are fast, scalable, and easy to manage.\n\nI’ve led teams, optimized processes for efficiency, and delivered projects on time while maintaining strong client relationships. My focus is on user experience and technical SEO, and I enjoy collaborating with designers and stakeholders to turn ideas into polished, high-performing digital solutions.…Hi, I’m Sadie Mercedes Hewitt, a dynamic web developer with over 14 years of experience specializing in WordPress and bespoke website solutions. I love building mobile-first, accessible sites that are fast, scalable, and easy to manage.\n\nI’ve led teams, optimized processes for efficiency, and delivered projects on time while maintaining strong client relationships. My focus is on user experience and technical SEO, and I enjoy collaborating with designers and stakeholders to turn ideas into polished, high-performing digital solutions.

Sadie Mercedes Hewitt

Web Developer, Full Stack Developer, Front-End Developer, +5

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Hi, I’m Sadie Mercedes Hewitt, a dynamic web developer with over 14 years of experience specializing in WordPress and bespoke website solutions. I love building mobile-first, accessible sites that are fast, scalable, and easy to manage.\n\nI’ve led teams, optimized processes for efficiency, and delivered projects on time while maintaining strong client relationships. My focus is on user experience and technical SEO, and I enjoy collaborating with designers and stakeholders to turn ideas into polished, high-performing digital solutions.…Hi, I’m Sadie Mercedes Hewitt, a dynamic web developer with over 14 years of experience specializing in WordPress and bespoke website solutions. I love building mobile-first, accessible sites that are fast, scalable, and easy to manage.\n\nI’ve led teams, optimized processes for efficiency, and delivered projects on time while maintaining strong client relationships. My focus is on user experience and technical SEO, and I enjoy collaborating with designers and stakeholders to turn ideas into polished, high-performing digital solutions.

Available to hire

Hi, I’m Sadie Mercedes Hewitt, a dynamic web developer with over 14 years of experience specializing in WordPress and bespoke website solutions. I love building mobile-first, accessible sites that are fast, scalable, and easy to manage.\n\nI’ve led teams, optimized processes for efficiency, and delivered projects on time while maintaining strong client relationships. My focus is on user experience and technical SEO, and I enjoy collaborating with designers and stakeholders to turn ideas into polished, high-performing digital solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Web Developer at Vertical Leap

January 1, 2021 - November 25, 2025

Lead Web Developer responsible for building in-house frameworks and bespoke mobile-first WordPress sites using Twig, Timber, PHP, JavaScript, jQuery and SASS. Maintained and enhanced client sites, built from Figma prototypes, and delivered eCommerce solutions with WooCommerce. Integrated third‑party APIs and ensured WCAG accessibility. Managed monthly site updates for retainer clients, led projects, and mentored a team of developers. Ran technical workshops and produced tailored documentation, while strengthening site security and performance with CDNs and caching.

Web Developer at Boxchilli

January 1, 2021 - January 1, 2021

Created bespoke WordPress websites using Foundation, SASS, jQuery, JavaScript, and PHP; heavily customized WooCommerce eCommerce stores; built from XD files with accuracy; collaborated with design, SEO, and CRO teams; integrated third‑party APIs; trained clients and provided post-launch support; performed QA and ensured cross-browser compatibility.

Web Developer at Strawberry Soup

April 1, 2018 - April 1, 2018

Updated client websites with new functionality; exposure to Heroku, Express.js, Angular.js, SASS, Postman and Docker; worked in an Agile environment with a Scrum Master; Jira; Bitbucket.

Web Developer / Software Developer at Wessex Labels LTD

March 1, 2018 - March 1, 2018

Recreated company website in WordPress, built a site for a sister company using React.js; developed a bespoke UI for a new web application using React/Node; designed web app architecture; sourced and integrated with in-house API; adopted AntDesign UI library to improve UI/UX.

Freelance Web Developer at Independent / Various Clients

June 1, 2017 - June 1, 2017

Web site development and design, creating bespoke WordPress themes; setting up hosting, domains and emails; building responsive sites; database maintenance; malware fixes; SEO; bespoke HTML emails via MailChimp and testing with Litmus; client training and ongoing support.

Technical Director at The Rooflight Superstore

May 1, 2017 - May 1, 2017

Web site development and design alongside an SEO agency; 24/7 technical support; server maintenance and site updates; eCommerce store maintenance; catalog administration; ensuring site performance and security.

Web Developer at The PD Group

December 1, 2015 - December 1, 2015

Developed WordPress sites with custom themes; QA and client liaison; database maintenance; cross-client HTML emails tested with Litmus; domain/DNS management; SEO optimization and client training on CMS.

Web Directions at Web Directions

December 1, 2015 - December 1, 2015

Developed and designed responsive WordPress sites; built custom themes and functionality; collaborated with Web Designer to deliver UX-friendly solutions; client meetings and training; DNS and hosting setup.

Assistant Technical Administrator at Waverley Media Ltd

April 1, 2014 - April 1, 2014

Designed and built static websites; enhanced UX with JavaScript; contributed to a custom back-end MVC framework; domain/DNS management; regular site and database administration; cross-browser testing and maintenance.

Group Website Development Lead at Footprint Group

February 1, 2026 - Present

Designed and built a bespoke quote calculator aligned to the company’s products and services. Managed client retainers and website requests through a structured ticketing system. Oversaw two servers hosting 380 websites and retainers. Enhanced legacy client websites to improve WCAG and WCAG 2.2 accessibility compliance. Developed a bespoke framework to support digital product delivery. Provided first-line technical support to customers. Delivered remote client training via Zoom on website use and management. Supported ongoing improvements across website services and the digital team.

Lead Web Developer at Vertical Leap / GAIN

January 1, 2021 - February 1, 2026

Designed innovative, out-of-the-box products tailored for the company. Engineered in-house frameworks and constructed bespoke, mobile-first WordPress websites using Twig, Timber, PHP, JavaScript, jQuery, and SASS. Enhanced and maintained existing and new client websites by adding functionality and elevating code quality. Developed websites from Figma prototypes in close collaboration with design, SEO, and CRO teams. Delivered eCommerce platforms with tailored functionality leveraging WooCommerce or proprietary solutions. Integrated third-party APIs with CRM and external software to streamline operations. Implemented WCAG accessibility standards and managed monthly updates for retainer clients. Led a team of developers, fostering mentorship and professional development. Conducted technical workshops and produced bespoke specification documentation. Performed comprehensive SEO-focused audits and fortified sites for PCI DSS, GDPR and other security standards. Optimized site performance wi

Lead Web Developer at BoxChilli

August 1, 2018 - January 1, 2021

Developed eCommerce platforms using WooCommerce with extensive customization to meet client specs. Facilitated third-party API integrations and expanded functionality. Reconstructed site architecture and maintained core WordPress websites, while implementing security, performance optimizations, and UX improvements. Coordinated with design, SEO, and CRO teams to deliver high-quality sites on time. Fortified security and accessibility; documented projects and provided first-line technical support.

Web Developer at Wessex Labels Ltd

June 1, 2017 - March 1, 2018

Reconstructed the company website utilising WordPress CMS and developed a site for a sister company employing React.js, HTML5, and JavaScript.

Assistant Technical Administrator at Waverley Media Ltd

September 1, 2012 - April 1, 2014

Led website development and design initiatives in partnership with a prominent London SEO firm. Provided 24/7 technical support and rapid response to urgent issues. Managed server maintenance and executed updates to core software, plugins, and templates. Administered eCommerce stores functionality and product catalogs efficiently.

Web Developer at The PD Group

April 1, 2014 - December 1, 2015

Executed website development and design in collaboration with a Web Designer, creating a range of responsive websites compliant with W3C standards. Developed websites using WordPress CMS, building themes with a focus on functionality and aesthetics. Facilitated client meetings to discuss requirements, provide quotes, and deliver training on CMS management, adhering to tight deadlines.

Technical Director at The Rooflight Superstore

January 1, 2016 - May 1, 2017

Led website development and design initiatives in partnership with a London SEO firm. Provided around-the-clock technical support, managed server maintenance, and ensured security compliance. Drove end-to-end website projects and built internal tools to improve workflows.