I am a luxury brand marketing and e-commerce professional with 6 years of experience growing prestige beauty brands across Southeast Asia. I excel in digital campaign execution, data analysis, and brand building, and I am passionate about elevating consumer journeys and cultivating lasting relationships with high-value clientele. I thrive in fast-paced, cross-functional teams and enjoy translating consumer insights into innovative campaigns and seamless online experiences that drive engagement and conversions.…

Sarah Anderson Koh

I am a luxury brand marketing and e-commerce professional with 6 years of experience growing prestige beauty brands across Southeast Asia. I excel in digital campaign execution, data analysis, and brand building, and I am passionate about elevating consumer journeys and cultivating lasting relationships with high-value clientele. I thrive in fast-paced, cross-functional teams and enjoy translating consumer insights into innovative campaigns and seamless online experiences that drive engagement and conversions.…

Available to hire

I am a luxury brand marketing and e-commerce professional with 6 years of experience growing prestige beauty brands across Southeast Asia. I excel in digital campaign execution, data analysis, and brand building, and I am passionate about elevating consumer journeys and cultivating lasting relationships with high-value clientele.

I thrive in fast-paced, cross-functional teams and enjoy translating consumer insights into innovative campaigns and seamless online experiences that drive engagement and conversions.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Brand Marketing & E-commerce, Assistant Manager at Estée Lauder Companies – La Mer
February 1, 2020 - Present
Feb 2020–Present. Defined brand strategies across Lazada, Shopee and TikTok Shop; drove market entry and store expansion; developed GTM plans and oversaw Media & CRM; delivered data-driven insights to optimize campaigns.
E-commerce Operations Assistant at Wing Tai Digital Management Pte Ltd
October 1, 2019 - February 29, 2020
Oct 2019–Feb 2020. Supported launch of FOX Kids & Baby and Cath Kidston brand.com; managed Shopify brand presence and customer service; helped establish digital team processes.
Recruitment Consultant at PrimeStaff Management Services Pte Ltd
June 1, 2018 - August 31, 2019
Jun 2018–Aug 2019. Maintained client and candidate relationships; achieved 80% success rate in Mass Recruitment projects; managed full end-to-end recruitment lifecycle.
Project Assistant Intern at Tan Chong Motor Sales
November 1, 2015 - February 29, 2016
Nov 2015–Feb 2016. Supported planning for Singapore Motorshow 2016; coordinated with external vendors to ensure timelines and budgets.

Education

Bachelor of Arts in Sociology at University at Buffalo
August 1, 2015 - May 1, 2018
GCE A-Levels at Pioneer Junior College
February 1, 2013 - December 1, 2014
GCSE A/S Levels at Samuel Marsden Collegiate School
February 1, 2010 - December 1, 2012
Bachelor of Arts, Sociology at University at Buffalo
August 1, 2015 - May 1, 2018
GCE A-Levels at Pioneer Junior College
February 1, 2013 - December 1, 2014
GCSE AS Levels at Samuel Marsden Collegiate School (New Zealand)
February 1, 2010 - December 1, 2012

Qualifications

Certificate of Employment Intermediaries (CEI)
November 1, 2018 - December 1, 2018
ABRSM Piano Practical & Theory
December 28, 2020 - December 28, 2015

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Software & Internet, Professional Services