Available to hire
I’m a hardworking, friendly, outgoing and intuitive individual who thrives on collaboration and learning new skills. I’m constantly developing my toolkit and I believe I can contribute something fresh to any team I join.
Experience Level
Language
English
Fluent
Work Experience
Social Media Content Creator at Honeycombers
May 1, 2025 - PresentTrend research & trendjacking: Monitor social media trends and cultural
moments to produce timely, relevant, and high-performing content.
Social media growth: Generated 190K views and 6K+ total engagements within 3
months of launching Honeyeats, an F&B-focused TikTok page, by developing its
audience positioning and a highly organic, trend-driven content strategy.
Social Media Strategist at ERA Realty Singapore
January 1, 2024 - June 30, 2024Contract role; managed social media strategy and content for ERA Singapore, One ERA, and CEO's personal accounts across Instagram, Facebook, TikTok, and LinkedIn; created engaging social media content.
Freelance Digital Content Creator at Lenskart
January 1, 2021 - December 31, 2023Produced engaging short-form social media videos, planned product launches and weekly offers to drive traffic and conversions. Managed daily operations across Facebook, Instagram, TikTok, and Twitter.
Contributor / Beauty Muse at The Collaging Chronicles / Vogue Singapore
January 1, 2021 - December 31, 2023Built social media content and contributed fashion and lifestyle content; collaborated with fashion and lifestyle brands to align with brand aesthetics and messaging.
Social Media Manager / Content Strategist at Wilde Entertainment Group
January 1, 2020 - December 31, 2023Oversaw social media strategy and content for Kate Spade Singapore & Malaysia, Kate Spade Asia, Puma Singapore, and related brands; managed content strategy and execution to maintain brand consistency and audience growth.
Freelance Digital Creator at Self-Employed
January 1, 2017 - PresentPortfolio of digital content creation across social media platforms; involved in production, design, marketing and brand-building for various clients.
Education
Bachelor of Arts (Hons) in Sociology at National University of Singapore
January 1, 2017 - January 1, 2021Qualifications
Certification in Fashion Industry Essentials at Parsons School of Design
January 1, 2017 - January 1, 2018Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
All of my works can be found in my digital portfolio, best viewed on desktop: tinyurl.com/sllw-portfolio
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