Social Media Manager & Content Creator at Diversify

Executed Instagram, Facebook, LinkedIn and YouTube strategies to boost engagement, produced short-form video and storytelling campaigns highlighting community voices, built and moderated online communities, and delivered analytics-based reporting to refine content performance.

Freelance Consultant — Content & Design at Independent / Freelance

Created branded visuals and reels for Superfood Guru (food/beverages) and Shea Yeleen (skincare/wellness); strengthened brand consistency through tailored content strategies.

Social Media Manager & Content Creator at Courtesies

Managed a luxury flora brand's Instagram, growing followers by 40%; produced high-quality visuals and campaign videos for product storytelling; launched and optimized targeted ad campaigns for visibility and sales.

Social Media Strategist at EVOK

Developed TikTok & Instagram strategies for fashion, food & lifestyle brands; produced trend-driven Reels and behind-the-scenes storytelling; managed editorial calendars for consistent posting.

Digital Content Creator at Fun City Pakistan

Increased Instagram reach by 35% through trend adoption and optimized posting; created engaging multimedia content across Instagram, Facebook and YouTube; launched targeted ad campaigns for visibility and sales.

Social Media Manager & Content Creator at The Leovard USA

Grew Instagram followers by 40% and boosted engagement by 25%; produced skincare-focused storytelling content aligned with brand identity; strengthened brand trust and visibility in the beauty/wellness market.

Freelance Content & Design Consultant at Self-employed

Created social media visuals, short-form videos, and storytelling content for fashion, lifestyle, and consumer brands. Developed tailored content approaches aligned with each brand’s tone and audience. Supported product launches and campaign moments with engaging, platform-native content. Worked closely with clients to maintain consistency across social channels.

Social Media Manager & Content Creator at Leonard USA

Grew Instagram following by 40% and increased engagement by 25%. Created skincare-focused storytelling content to strengthen brand presence and audience connection.

Social Media Manager & Content Creator at Courtesies

In Oslo, Norway (Remote) led social media and content initiatives for multiple clients, focusing on trend-aligned, platform-native storytelling and visuals.

Freelance Content Producer at LinkedIn Influencer

Freelance content producer focused on social media strategy and end-to-end content creation for LinkedIn and other platforms. Managed content lifecycle, produced branded visuals and short-form video, and delivered monthly analytics using Meta Insights and Google Analytics.

Content Strategist at Courtesies

Islamabad, Pakistan: Social Media Strategy development for Instagram, TikTok, Facebook, LinkedIn and YouTube; Paid social strategies, influencer marketing, community management, and content calendar planning.