I’m a London-based audio and content professional working across music production, sound design, audio engineering, video editing, and social media content strategy. My background combines technical audio work with digital content creation, allowing me to contribute to projects both creatively and strategically. Previously I was Head of Content & Social at AIAIAI Audio, where I led content planning and production across social platforms for a global audio brand. Before that I worked at Phonica Records, creating and managing content within the independent music industry. Alongside my content work, I’m an experienced electronic music producer and have worked in radio studio environments preparing audio for broadcast and monitoring sound quality. I’m available for freelance projects including music production, sound design, audio editing, podcast production, video editing, and content strategy for digital platforms.…

Sam King

PRO

I’m a London-based audio and content professional working across music production, sound design, audio engineering, video editing, and social media content strategy. My background combines technical audio work with digital content creation, allowing me to contribute to projects both creatively and strategically. Previously I was Head of Content & Social at AIAIAI Audio, where I led content planning and production across social platforms for a global audio brand. Before that I worked at Phonica Records, creating and managing content within the independent music industry. Alongside my content work, I’m an experienced electronic music producer and have worked in radio studio environments preparing audio for broadcast and monitoring sound quality. I’m available for freelance projects including music production, sound design, audio editing, podcast production, video editing, and content strategy for digital platforms.…

Available to hire

I’m a London-based audio and content professional working across music production, sound design, audio engineering, video editing, and social media content strategy. My background combines technical audio work with digital content creation, allowing me to contribute to projects both creatively and strategically.

Previously I was Head of Content & Social at AIAIAI Audio, where I led content planning and production across social platforms for a global audio brand. Before that I worked at Phonica Records, creating and managing content within the independent music industry.

Alongside my content work, I’m an experienced electronic music producer and have worked in radio studio environments preparing audio for broadcast and monitoring sound quality.

I’m available for freelance projects including music production, sound design, audio editing, podcast production, video editing, and content strategy for digital platforms.

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Work Experience

Head of Content & Social Media at AIAIAI Audio
April 1, 2022 - May 1, 2024
Led social media content planning and strategy for a global audio brand, developing campaigns and collaborating with artists and creators to produce digital content supporting product launches and brand storytelling.
Marketing & Social Media Manager at Phonica Records
July 1, 2017 - March 31, 2022
Managed marketing and social media activity for a leading independent record store and label, producing digital content, artist features, mix series, playlists, and campaigns aimed at music audiences.
Freelance Content & Audio Work at Self-Employed
May 1, 2024 - Present
Freelance work across social media strategy, music industry projects, and audio production, alongside involvement in radio production and music publishing support.

Education

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Industry Experience

Consumer Goods, Computers & Electronics, Media & Entertainment, Other
    uniE608 Creator Campaign Launch - AIAIAI UNIT-4 Wireless Monitor
    Social media campaign supporting the launch of AIAIAI’s UNIT-4 wireless studio monitor speakers. The campaign focused on showcasing how musicians and creators use the portable monitoring system in real-world creative environments. Content featured a range of artists and producers demonstrating the speakers in studios, live setups, and mobile production workflows. My role involved contributing to the launch campaign, supporting content planning and creative direction for social media output, and helping coordinate collaborations with musicians and content creators. The project formed part of a broader digital strategy designed to highlight the flexibility of the UNIT-4 system and connect with music production communities.…
    uniE608 Artist Collaboration Campaign - AIAIAI TMA-2 Studio Wireless+
    Social media content developed in collaboration with a Japanese music producer as part of AIAIAI’s promotion of the TMA-2 Studio Wireless+ headphones. The project focused on showcasing the headphones within real creative environments, highlighting how artists use the system within their production workflows. The campaign combined artist storytelling with product demonstration to connect with music communities and producers internationally. My role involved contributing to content concepts and campaign planning, working with internal teams and artists to shape social media output supporting the product and broader brand storytelling.…
    uniE608 Artist Content Campaign - AIAIAI Audio
    Example of social media content produced as part of the broader content strategy for AIAIAI Audio. My role involved contributing to content ideas, planning themes for social media output, and collaborating with internal teams and creators to develop content aimed at music communities and artists. The project formed part of AIAIAI’s wider digital content strategy supporting artist collaborations and product storytelling.…
    uniE608 Artist Engagement Content - Phonica Records
    Social media content created as part of Phonica Records’ ongoing community engagement strategy. This post was part of a short-form interview series featuring artists performing at the Phonica Record Store Party, asking them about the last record they purchased. The format was designed to spark conversation within the vinyl and DJ community while highlighting artists connected to the event.…
    uniE603 Industrial Electronic Music Production
    An original electronic music production exploring heavy low-end textures, distortion processing, and atmospheric sound design. The track focuses on creating a dense, industrial sound palette built from layered percussion, distorted bass tones, and evolving ambient textures. The production combines analogue-style saturation with digital processing to create a gritty and physical sonic character. All composition, sound design, arrangement, and mixing were completed by me in Ableton Live. This piece demonstrates my approach to electronic music production and audio engineering, with an emphasis on tone, texture, and clarity within complex sound design. music soundtrack instrumental…