Artist Collaboration Campaign - AIAIAI TMA-2 Studio Wireless+
Sam King
Published
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Social media content developed in collaboration with a Japanese music producer as part of AIAIAI’s promotion of the TMA-2 Studio Wireless+ headphones.
The project focused on showcasing the headphones within real creative environments, highlighting how artists use the system within their production workflows. The campaign combined artist storytelling with product demonstration to connect with music communities and producers internationally.
My role involved contributing to content concepts and campaign planning, working with internal teams and artists to shape social media output supporting the product and broader brand storytelling.