Available to hire
I’m a Brand Manager and Marketing Strategist with ten years of experience in digital and social media, specializing in campaign development, execution, event and artist promotion, and consulting. I’m passionate about leveraging digital platforms to connect artists with fans and drive audience engagement. I have a proven track record in social media management, content creation, data analysis, and campaign execution.
I wrote a groundbreaking master’s thesis analyzing the emerging influence of social media on electronic music, featuring in-depth case studies with exclusive access to a nationally touring DJ/producer. My goal is to continue creating impactful marketing strategies that build strong relationships between artists and their audiences.
Experience Level
Microsoft Word
Expert
YouTube
Expert
WordPress
Expert
WiX
Expert
WhatsApp
Expert
Twitter Ads
Expert
Twitter
Expert
Tiktok
Expert
Social Media Design
Expert
SEO
Expert
Reddit
Expert
Presentation Design
Expert
Poster
Expert
Pitch Deck
Expert
Pinterest
Expert
Microsoft Powerpoint
Expert
Advert Design
Expert
Branding
Expert
LinkedIn
Expert
Instagram
Expert
Copywriting
Expert
HubSpot
Expert
Google Ads
Expert
Flyer
Expert
Facebook Ads
Expert
Microsoft Excel
Expert
Facebook
Expert
Email Design
Expert
Dropbox
Expert
Mailchimp
Expert
Web Design
Expert
Snapchat
Expert
Email Marketing
Expert
Postcard
Expert
Microsoft Office
Expert
Data Visualization
Intermediate
Adobe Photoshop
Intermediate
VMware
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Founder at Sammy Kret Marketing Services
December 30, 2024 - December 30, 2023My extensive digital marketing experience helps businesses across diverse industries achieve growth and enhance their online presence. At Sammy Kret Marketing Services, I provide a comprehensive suite of services, including:
Social & Digital Media Strategy: Develop and execute high-performing campaigns driving engagement and conversions for clients in B2B tech, CPG, and electronic music spaces.
(Increased website traffic by 25% and on-site business by 10% for a South Florida client through a targeted social media advertising campaign.)
Cutting-Edge Media Knowledge: Maintain a deep understanding of best practices across social and digital channels, leveraging cutting-edge knowledge to develop and implement expert strategies that drive real business results.
Content Development & Marketing Strategy: Create engaging content that elevates brand presence and fosters audience engagement, particularly for clients in the travel, hotel, beach hospitality and music industries.
Data Analysis & Performance Optimization: Analyze campaign performance data and implement data-driven strategies for continuous improvement and maximum impact.
Brand & Digital Presence Management: Develop data-driven brand identities and ensure consistent and impactful presence across platforms for various clients.
Influencer Marketing & Partnerships: Facilitate brand recognition and build authentic connections through strategic influencer partnerships, including with recongized art, fashion, and food brands.
Marketing Director at Social Mobile
January 1, 2021 - May 31, 2022In my role as Marketing Director I was responsible for all aspects of marketing, including digital as well as traditional PR efforts. While with Social Mobile, I helped facilitate tremendous organic growth through the publication of thought leadership in key publications like Wired and others and produced case studies with partners like Google and T-Mobile. I also helped achieve significant brand recognition in the form of submitting and winning various awards, like a short list at the Global Mobile Congress and Fastest Growing Tech Company in South Florida.
Skills:
Brand Identity · Content Management · Content Scheduling · Digital Marketing · Product Management · Brand Strategy · Millennials · Presentations · Social Media Marketing · Marketing Strategy · Brand Development · Audience Analysis · Paid Social Media · Electronic Payments · Business Insights
Social Media Management at SAMMY KRET MARKETING SERVICES
January 11, 2030 - January 11, 2030Developed and executed targeted social media campaigns for DJs and electronic music festivals, exceeding client goals and generating over 1 million impressions. Managed digital distribution for rising artist Swaylo ensuring music was available on all major streaming platforms. Supported rights management and timely payment collection for artist royalties. Utilized best practices for Instagram Reels and Stories to maximize engagement and sell-out 4 Las Vegas shows for a top DJ client.
Social Media Supervisor at Just Global
January 11, 2030 - January 11, 2030Developed strategic content marketing plans for Fortune 500 brands including Dun & Bradstreet and luxury brands. Analyzed campaign results and key data to identify and communicate insights with top stakeholders. Forged strategic partnerships with brands and bloggers across industries and verticals to build organic visibility and create product-review and thought leadership opportunities.
Social Media Marketing & Strategy at The Capitol Theatre, Brooklyn Bowl, Summercamp Music Festival, Bassnectar, String Cheese Incident, etc.
January 11, 2030 - January 11, 2030Identified and executed marketing opportunities and initiatives for iconic live music venues owned by industry leaders and festivals produced by top promoters. Executed social media campaigns and PR strategies to increase brand awareness and ticket sales for diverse events. Secured media placements in local and national publications for venue events and artists leveraging strong public relations skills. Oversaw day-to-day marketing plan implementation and budgets ensuring successful campaign execution across platforms.
Education
Bachelor of Art at Washington University in St. Louis
September 11, 2006 - June 26, 2009Master's of Arts at Graduate Center - City University of New York (CUNY)
May 23, 2014In the cutting-edge Digital Humanities program, I engaged my passion for digital technology and media, gaining sophisticated expertise in the technologies and tools that comprise the modern business landscape and in-depth knowledge of the appropriate social and cultural theories to understand and successfully navigate the broad changes facilitated by digital technology.
I also published a Master's thesis titled Bass In Your Face using DJ Bassnectar as a case-study example with first-hand research about how social media had changed the way we communicate and consume culture. The thesis is published in the Library of Congress and has over 11,000 downloads.
Bachelor of Arts at Washington University in St. Louis
January 1, 2009 - December 31, 2013Masters of Arts at City University of New York- Graduate Center
January 1, 2014 - December 31, 2016Qualifications
Twitter Flight School - Cross Border Advertising
June 1, 2023Twitter certified in global advertising best practices.
Twitter - Twitter Fundamentals
June 1, 2023Certification achieved from Twitter demonstrating keen knowledge of marketing fundamentals on the platform.
LinkedIn - Content and Creative Design
June 27, 2025Official certification from LinkedIn demonstrating full fluency in the best practices and tactics for content creation and advertising design on the platform.
LinkedIn - Marketing Strategy
June 27, 2025Full official certification from LinkedIn demonstrating mastery of the core fundamentals of social media marketing across the social media networks, including LinkedIn and other platforms.
Performance Fundamentals - Twitter
June 25, 2025Certified in best practices for analyzing data from social media campaigns to identify key insights and actions to optimize and improve performance.
Facebook Ads Manager Certification
June 27, 2025Certification demonstrating full fluency in the functionality and capabilities of Facebook Ads Manager, ensuring ease of access and usage of date to analyze and improve campaign performance.
Twitter Flight School - Video Ads Badge
June 25, 2025Certified in best practices of video ad creation across X and other platforms, ensuring content created meets all key standards and drives maximum engagement and performance.
Industry Experience
Healthcare, Consumer Goods, Media & Entertainment, Retail, Software & Internet, Telecommunications, Travel & Hospitality, Other, Professional Services
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