Hi, I'm Sarah Justus, a digital marketing strategist with over 4 years of experience specializing in paid media, funnel strategy, and performance marketing.

About

Hi, I’m Sarah Justus, a digital marketing strategist with over 4 years of experience specializing in paid media, funnel strategy, and performance marketing. I have a strong creative skill set and a full-funnel mindset focused on driving real results. I love developing strategic campaigns that connect traffic to full business growth, especially in e-commerce and local business sectors.

I’ve had the chance to lead marketing campaigns, manage ad accounts, and create methodologies that optimize the customer journey. My hands-on leadership style and passion for creative planning help me build and implement effective processes internally and with clients. I’m excited to keep growing and delivering measurable success through strategic digital marketing.

  • 3 years' experience
  • Joined July 2025

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Retail
  • Professional Services
  • Financial Services
  • Software & Internet
  • Media & Entertainment

Work experience· 6 roles

Freelance Consultant & Full-Funnel Strategist · Self-Employed (Remote)Mar 2023 – Present · 3 yrs 9 mos

Developed the MMT (Much More Than Traffic) method to optimize the entire customer journey. Worked across various industries including legal services, local businesses, and e-commerce focusing on dog accessories and infoproducts in maternity and finance mentorships. Increased expert launch sales from 1 to 6 live sales despite blocked ad accounts. Combined traffic management with offer positioning, creative direction, and digital platform communication.

Freelance Consultant & Full-Funnel Strategist · Self-Employed - RemoteMar 2023 – Present · 3 yrs 9 mos

Developed the MMT (Much More Than Traffic) method to optimize the entire customer journey. Worked across legal services, local businesses (sports arena, pet store), and various e-commerce and infoproduct sectors. Increased expert's launch sales from 1 to 6 live sales despite blocked ad accounts. Combined traffic management with offer positioning, creative direction, and communication on digital platforms.

Paid Social Ads Manager · Contêiner Criativo, BrazilFeb 2023 – Jul 2025 · 2 yrs 6 mos

Led full-funnel marketing campaigns for a digital product company with launch and evergreen strategies. Designed a sales campaign with an expected revenue of R$270K and created email automation generating R$3K+ in low-ticket sales. Maintained Meta ads accounts without blocking for over 12 months in high-risk categories. Managed logistics and strategy for a 5-day video production involving 40+ people. Built and implemented internal team processes including planning, meetings, and delegation.

Paid Social Ads Manager · Contêiner Criativo – BrazilFeb 2023 – Jul 2025 · 2 yrs 6 mos
Performance Media Specialist · Branding Digital, São Paulo (Remote)Dec 2022 – Jul 2025 · 2 yrs 8 mos
Performance Media Specialist · Branding Digital – São Paulo (Remote)Dec 2022 – Jul 2025 · 2 yrs 8 mos

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