Content Marketing Manager with 10+ years of experience executing high-impact strategies that engage audiences, generate leads, and drive revenue for B2B brands. I specialize in translating complex ideas into compelling full-funnel content that educates, nurtures, and converts. Throughout my career, I’ve led content initiatives for rebrands, website launches, product rollouts, and multi-channel campaigns that increase traffic, support pipeline growth, and strengthen brand authority. By combining analytics with creative storytelling, I deliver content that resonates with audiences, drives measurable business outcomes, and reinforces long-term brand equity.…

Sarah Kelly

Content Marketing Manager with 10+ years of experience executing high-impact strategies that engage audiences, generate leads, and drive revenue for B2B brands. I specialize in translating complex ideas into compelling full-funnel content that educates, nurtures, and converts. Throughout my career, I’ve led content initiatives for rebrands, website launches, product rollouts, and multi-channel campaigns that increase traffic, support pipeline growth, and strengthen brand authority. By combining analytics with creative storytelling, I deliver content that resonates with audiences, drives measurable business outcomes, and reinforces long-term brand equity.…

Available to hire

Content Marketing Manager with 10+ years of experience executing high-impact strategies that engage audiences, generate leads, and drive revenue for B2B brands. I specialize in translating complex ideas into compelling full-funnel content that educates, nurtures, and converts.

Throughout my career, I’ve led content initiatives for rebrands, website launches, product rollouts, and multi-channel campaigns that increase traffic, support pipeline growth, and strengthen brand authority.

By combining analytics with creative storytelling, I deliver content that resonates with audiences, drives measurable business outcomes, and reinforces long-term brand equity.

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Skills

Experience Level

Language

English
Fluent
French
Beginner
Irish
Beginner

Work Experience

SEO and Content Marketing Manager at MessageGears
January 1, 2022 - Present
Built and executed the company’s content strategy, aligning programs with go-to-market priorities and revenue objectives. Produced content across the entire customer lifecycle – including blogs, emails, whitepapers, ad copy, case studies, sales collateral, web copy, and technical documentation – supporting demand generation, sales enablement, and customer retention. Developed and launched a new SEO strategy that outperformed a previous external agency, driving a 40% increase in organic traffic, a 125% lift in top-20 keyword rankings, and a 45% increase in engagement rates. Directed content, SEO, and information architecture for the company’s website relaunch, ensuring 95% retention of keyword rankings post-launch and contributing to a 135% YoY increase in total sessions. Played a key role in the company’s full rebrand, contributing to messaging and brand identity, and helping embed it across marketing and sales materials. Owned and scaled the company’s email marketing program end-to-end – covering segmentation, workflow design, A/B testing, copywriting, and visual execution – achieving 20% higher CTRs compared to legacy programs. Designed visual assets to support integrated campaigns, including email graphics, ad creatives, gated content, blog images, and event collateral.
Content Marketing Manager at TransferMate
January 1, 2018 - September 3, 2022
Developed and executed integrated content, social, and SEO strategies anchored in user intent and pain points, resulting in strong engagement and sustained organic growth. Researched industry shifts and emerging tech to define thought leadership pillars and shape content roadmaps. Oversaw the end-to-end management and ongoing optimisation of the company’s eCommerce platform to enhance site usability, speed, and overall shopping experience. Designed and executed integrated digital campaigns across paid search, SEO, email, and social, driving targeted traffic, improving conversion rates, and increasing online revenue. Monitored and analysed performance metrics including site traffic, conversion rates, CAC, and CLV, using insights to refine strategy and maximise ROI across all digital channels. Created and optimised all website copy with a focus on SEO, increasing organic visibility and attracting high-intent traffic aligned with the company’s core offerings. Developed and implemented
Digital Marketing Manager at Euronics
September 30, 2017 - September 3, 2018
Designed and executed integrated digital campaigns across paid search, SEO, email, and social driving targeted traffic, improving conversion rates, and increasing online revenue. Monitored and analysed performance metrics including site traffic, conversion rates, CAC, and CLV using insights to refine strategy and maximise ROI across all digital channels. Created and optimised all website copy with a focus on SEO increasing organic visibility and attracting high-intent traffic aligned with the company’s core offerings. Developed and implemented brand guidelines to standardise voice, tone, and messaging across channels strengthening brand cohesion and recognition. Defined the company’s value proposition through market research, competitor analysis, and customer insights ensuring messaging resonated with key segments and reflected the brand’s competitive differentiators. Built robust buyer personas to guide content planning enabling more targeted, relevant messaging that aligned wit
Product Marketing Manager at Unitec
July 1, 2016 - September 3, 2017
Conducted in-depth market and audience research to identify high-value segments, surface behavioural trends, and map purchasing patterns that informed content and campaign strategy. Developed and implemented strategic messaging and positioning frameworks that articulated the brand’s value and created clear differentiation in a competitive landscape. Owned and managed the editorial calendar leading content planning, production workflows, and multi-channel distribution for consistent delivery across all platforms.
Content Marketing Strategist at Swedencare
July 1, 2016 - July 31, 2017
Conducted in-depth market research and audience analysis to identify high-value segments, uncover behavioral trends, and map purchasing patterns, directly informing content strategy and campaign planning. Developed and operationalized strategic messaging and positioning frameworks that articulated the brand’s value proposition and established clear differentiation in a competitive market. Owned and managed the editorial calendar, overseeing content planning, production workflows, and multi-channel distribution to ensure consistent delivery across web, email, and social platforms.

Education

Master's Degree in Marketing at South East Technological University
September 1, 2015 - September 1, 2016
Bachelor's Degree in Business at Waterford Institute of Technology
September 1, 2007 - June 30, 2011
Diploma in Search Marketing at Digital Marketing Institute
January 1, 2017 - January 1, 2018
Postgrad in Digital Marketing at Institute of Technology Carlow
January 1, 2017 - January 1, 2018
Diploma in Digital Media Design at Institute of Technology Carlow
January 1, 2019 - January 1, 2020
PGCE in Business Studies at Swansea Metropolitan University
August 1, 2011 - August 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Consumer Goods, Software & Internet, Education, Financial Services, Media & Entertainment, Non-Profit Organization, Other, Travel & Hospitality, Computers & Electronics, Wholesale & Distribution, Transportation & Logistics, Healthcare, Energy & Utilities, Gaming, Government, Manufacturing, Real Estate & Construction, Agriculture & Mining, Life Sciences, Telecommunications

Skills

Experience Level