I’m Sarine Seissian, a creative and results-driven marketer with expertise in digital content operations, creator management, and social media strategy. In my current role as Senior Development Manager at The Soul Publishing, I lead channel growth, manage brand pages, oversee publishing workflows, and analyze performance to drive revenue, views, and engagement across multiple platforms. I collaborate with designers and production teams to deliver high-quality, optimized content and continually monitor competitive activity to strengthen brand positioning.
Previously, I managed creator onboarding and international collaborations at The Soul Publishing and led regional and global brands under the L’Oréal Group at AddBloom. With a background in marketing, advertising, and journalism, I bring a strategic, audience-focused approach to digital storytelling, brand growth, and content ecosystem management. I hold a Masters in Marketing and Advertising from Saint Joseph University of Beirut and a BA in Journalism from the Lebanese University.
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