UX Designer 2 at Microsoft

Led design work for Edge management experiences and contributed to the Edge design system; defined and documented shared components; addressed tab accessibility and customization to boost retention; contributed to AI-driven tab suggestion UI; led Scareware blocker design leveraging AI to deter scams; resulted in later retention improvements across Edge experiences.

Product Designer at Salesfire

Led UX design for Salesfire Trends analytics dashboard; focused on usable SaaS AI products, boosting e-commerce conversions; assisted with backend dashboard design resulting in higher Average Order Value for some clients; participated in wireframes, UX workshops and cross-department scoping; developed deliverables for chatbots.

Lead UX/UI Designer at Big Table Marketing

As lead UX designer, designed websites and mobile apps for global franchises such as Domino’s Pizza, Anytime Fitness and Costa Coffee; designs used by over 100 UK franchises.

UX/UI Designer at Homesdirect365

Created UI/UX for businesses at varied stages with SEO strategy emphasis; developed end-to-end flows and coded CMS websites.