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Hi, I’m Peixia He, a digital marketing and platform growth professional with 10+ years of experience helping brands grow through content-driven strategies, UX enhancements, and data-driven optimization. I’ve built and scaled digital ecosystems across websites, mini-programs, social channels, and content platforms to drive traffic, conversions, and revenue. I also bring international and cross-cultural experience, with deep familiarity with China’s digital ecosystem and social commerce, plus the ability to collaborate across departments and borders to deliver measurable outcomes.…Hi, I’m Peixia He, a digital marketing and platform growth professional with 10+ years of experience helping brands grow through content-driven strategies, UX enhancements, and data-driven optimization. I’ve built and scaled digital ecosystems across websites, mini-programs, social channels, and content platforms to drive traffic, conversions, and revenue. I also bring international and cross-cultural experience, with deep familiarity with China’s digital ecosystem and social commerce, plus the ability to collaborate across departments and borders to deliver measurable outcomes.

Peixia He

Marketing Strategist, Growth Marketer, Social Media Manager, +7

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Hi, I’m Peixia He, a digital marketing and platform growth professional with 10+ years of experience helping brands grow through content-driven strategies, UX enhancements, and data-driven optimization. I’ve built and scaled digital ecosystems across websites, mini-programs, social channels, and content platforms to drive traffic, conversions, and revenue. I also bring international and cross-cultural experience, with deep familiarity with China’s digital ecosystem and social commerce, plus the ability to collaborate across departments and borders to deliver measurable outcomes.…Hi, I’m Peixia He, a digital marketing and platform growth professional with 10+ years of experience helping brands grow through content-driven strategies, UX enhancements, and data-driven optimization. I’ve built and scaled digital ecosystems across websites, mini-programs, social channels, and content platforms to drive traffic, conversions, and revenue. I also bring international and cross-cultural experience, with deep familiarity with China’s digital ecosystem and social commerce, plus the ability to collaborate across departments and borders to deliver measurable outcomes.

Available to hire

Hi, I’m Peixia He, a digital marketing and platform growth professional with 10+ years of experience helping brands grow through content-driven strategies, UX enhancements, and data-driven optimization. I’ve built and scaled digital ecosystems across websites, mini-programs, social channels, and content platforms to drive traffic, conversions, and revenue.

I also bring international and cross-cultural experience, with deep familiarity with China’s digital ecosystem and social commerce, plus the ability to collaborate across departments and borders to deliver measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Arabic

Beginner

Work Experience

Marketing Manager at Signature Reality Homes Real Estate

July 1, 2025 - September 8, 2025

Developed and executed integrated marketing strategies and monthly content plans for RedNote, Instagram, Facebook, and LinkedIn; monitored platform performance and optimized content in real time.

Marketing Manager at Powerlong Real Estate Holdings Limited

November 1, 2024 - September 8, 2025

Led marketing research, client profiling, strategic planning, promotions, brand building, media relations, events, digital marketing, and budget management to enhance competitiveness and drive business growth. Boosted self-sale conversion by 10% through targeted marketing initiatives.

Marketing Manager at Midea Real Estate Holdings Limited

December 1, 2019 - September 8, 2025

Executed market research, client profiling, strategic marketing, promotions, brand management, media relations, events, and budget oversight to strengthen competitiveness and market presence.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

May 1, 2019 - September 8, 2025

Implemented strategic marketing plans, promotional campaigns, media relations, project decorations, and budget management to enhance brand visibility and customer engagement.

Market Executor at Country Garden Holdings Company Limited

February 1, 2018 - September 8, 2025

Operated the Forest City official Facebook page, growing followers from 960 to over 25,000 within 2 months through content planning and copywriting. Planned and executed key promotional events, helping the Vietnam center rank No.1 in sales among 11 international exhibition centers within 5 months. Conducted market research and partnered with local media to build brand visibility and drive customer engagement. Supported event execution and handled venue decoration and gift preparation for sales and promotional activities.

Marketing Manager at Signature Reality Homes Real Estate

July 31, 2025 - September 29, 2025

Developed and executed integrated marketing strategies and monthly content plans for RedNote, Instagram, Facebook, and LinkedIn; monitored platform performance and optimized content in real time to maximize reach, engagement, and lead generation.

Marketing Manager at Powerlong Real Estate Holdings Limited

November 1, 2024 - September 29, 2025

Marketing Manager at Midea Real Estate Holdings Limited

December 1, 2019 - September 29, 2025

Executed market research, client profiling, strategic marketing, promotions, brand management, media relations, events, and budget oversight to strengthen competitiveness and market presence.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

May 1, 2019 - September 29, 2025

Implemented strategic marketing plans, promotional campaigns, media relations, project decorations, and budget management to enhance brand visibility and customer engagement.

Market Executor at Country Garden Holdings Company Limited

February 1, 2018 - September 29, 2025

Digital Content & Social Media Management at Personal Projects

August 1, 2025 - Present

Established a personal brand platform; developed content creation, short video production, and social media operations processes. Planned and managed YouTube, TikTok, and Instagram accounts from 0, devising differentiated content strategies and publishing schedules based on audience behavior. Conducted A/B tests on topics, thumbnails, titles, and posting times to optimize performance. Built a data tracking system to monitor views, engagement, and subscriber conversion, guiding iterative improvements. Used these projects as testing grounds for scalable content growth methodologies and platform algorithm adaptation. Achieved rapid organic growth by optimizing long-form structure, first-three-second hook, and narrative pacing to improve watch time, completion rate, views, and subscriptions.

Marketing / Operations Manager at Powerlong Real Estate Holdings Limited

September 1, 2020 - November 1, 2024

Developed full-cycle project marketing strategies integrating brand communication, digital channels, and sales conversion objectives. Managed and optimized digital content platforms (Douyin, WeChat, Xiaohongshu, Video Accounts), leveraging content layering to support different stages of user decision-making. Planned and executed online and offline marketing activities, defining clear user conversion paths and tracking performance. Used data insights to optimize resource allocation and budget, improving ROI. Collaborated with sales, customer service, and external vendors to enhance customer experience and transaction efficiency. Key Achievements: Led large-scale project delivery with 100+ team; 59% high delivery rate; improved self-sold project conversion rate by 10%; top 10% company-wide performance rating in 2021.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

March 1, 2018 - May 1, 2019

Executed stage-based marketing strategies for tourism projects, focusing on user visits, experience, and conversion goals. Assisted brand content planning and delivery, optimizing expression and communication paths. Managed key events and brand packaging to enhance visits and conversion. Conducted post-event reviews to summarize user experience and marketing effectiveness.

Market Executor at Country Garden Holdings Company Limited

December 1, 2015 - February 1, 2018

Executed cross-border digital marketing, platform launches, 0-1 project execution, and event management for overseas projects. Managed Forest City’s official Facebook account, growing followers from 960 to 25,000+ in 2 months. Led 0→1 showroom setup in Ho Chi Minh City, creating an offline experience and conversion touchpoints. Planned and executed promotional campaigns linking online content and offline events to drive sales; top-performing overseas showroom.