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I am a Marketing & Brand Growth Manager with 10+ years of experience leading integrated marketing, content growth, and 0–1 market development across Asia-Pacific and the Middle East. I specialize in turning audience insights into scalable growth, building content-driven brand narratives, and coordinating cross-functional teams to deliver multi-market campaigns. I thrive in cross-cultural environments and enjoy turning data into actionable strategies. I excel at end-to-end marketing planning, multi-platform content systems, and data-driven optimization to improve ROI. My passion is shaping compelling brand stories that resonate across markets while driving measurable results.…I am a Marketing & Brand Growth Manager with 10+ years of experience leading integrated marketing, content growth, and 0–1 market development across Asia-Pacific and the Middle East. I specialize in turning audience insights into scalable growth, building content-driven brand narratives, and coordinating cross-functional teams to deliver multi-market campaigns. I thrive in cross-cultural environments and enjoy turning data into actionable strategies. I excel at end-to-end marketing planning, multi-platform content systems, and data-driven optimization to improve ROI. My passion is shaping compelling brand stories that resonate across markets while driving measurable results.

Peixia He

Marketing Strategist, Growth Marketer, Social Media Manager, +7

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I am a Marketing & Brand Growth Manager with 10+ years of experience leading integrated marketing, content growth, and 0–1 market development across Asia-Pacific and the Middle East. I specialize in turning audience insights into scalable growth, building content-driven brand narratives, and coordinating cross-functional teams to deliver multi-market campaigns. I thrive in cross-cultural environments and enjoy turning data into actionable strategies. I excel at end-to-end marketing planning, multi-platform content systems, and data-driven optimization to improve ROI. My passion is shaping compelling brand stories that resonate across markets while driving measurable results.…I am a Marketing & Brand Growth Manager with 10+ years of experience leading integrated marketing, content growth, and 0–1 market development across Asia-Pacific and the Middle East. I specialize in turning audience insights into scalable growth, building content-driven brand narratives, and coordinating cross-functional teams to deliver multi-market campaigns. I thrive in cross-cultural environments and enjoy turning data into actionable strategies. I excel at end-to-end marketing planning, multi-platform content systems, and data-driven optimization to improve ROI. My passion is shaping compelling brand stories that resonate across markets while driving measurable results.

Available to hire

I am a Marketing & Brand Growth Manager with 10+ years of experience leading integrated marketing, content growth, and 0–1 market development across Asia-Pacific and the Middle East. I specialize in turning audience insights into scalable growth, building content-driven brand narratives, and coordinating cross-functional teams to deliver multi-market campaigns. I thrive in cross-cultural environments and enjoy turning data into actionable strategies.

I excel at end-to-end marketing planning, multi-platform content systems, and data-driven optimization to improve ROI. My passion is shaping compelling brand stories that resonate across markets while driving measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Arabic

Beginner

Work Experience

Marketing Manager at Signature Reality Homes Real Estate

July 1, 2025 - September 8, 2025

Developed and executed integrated marketing strategies and monthly content plans for RedNote, Instagram, Facebook, and LinkedIn; monitored platform performance and optimized content in real time.

Marketing Manager at Powerlong Real Estate Holdings Limited

November 1, 2024 - September 8, 2025

Led marketing research, client profiling, strategic planning, promotions, brand building, media relations, events, digital marketing, and budget management to enhance competitiveness and drive business growth. Boosted self-sale conversion by 10% through targeted marketing initiatives.

Marketing Manager at Midea Real Estate Holdings Limited

December 1, 2019 - September 8, 2025

Executed market research, client profiling, strategic marketing, promotions, brand management, media relations, events, and budget oversight to strengthen competitiveness and market presence.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

May 1, 2019 - September 8, 2025

Implemented strategic marketing plans, promotional campaigns, media relations, project decorations, and budget management to enhance brand visibility and customer engagement.

Market Executor at Country Garden Holdings Company Limited

February 1, 2018 - September 8, 2025

Operated the Forest City official Facebook page, growing followers from 960 to over 25,000 within 2 months through content planning and copywriting. Planned and executed key promotional events, helping the Vietnam center rank No.1 in sales among 11 international exhibition centers within 5 months. Conducted market research and partnered with local media to build brand visibility and drive customer engagement. Supported event execution and handled venue decoration and gift preparation for sales and promotional activities.

Marketing Manager at Signature Reality Homes Real Estate

July 31, 2025 - September 29, 2025

Developed and executed integrated marketing strategies and monthly content plans for RedNote, Instagram, Facebook, and LinkedIn; monitored platform performance and optimized content in real time to maximize reach, engagement, and lead generation.

Marketing Manager at Powerlong Real Estate Holdings Limited

November 1, 2024 - September 29, 2025

Marketing Manager at Midea Real Estate Holdings Limited

December 1, 2019 - September 29, 2025

Executed market research, client profiling, strategic marketing, promotions, brand management, media relations, events, and budget oversight to strengthen competitiveness and market presence.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

May 1, 2019 - September 29, 2025

Implemented strategic marketing plans, promotional campaigns, media relations, project decorations, and budget management to enhance brand visibility and customer engagement.

Market Executor at Country Garden Holdings Company Limited

February 1, 2018 - September 29, 2025

Digital Content & Social Media Management at Personal Projects

August 1, 2025 - Present

Established a personal brand platform; developed content creation, short video production, and social media operations processes. Planned and managed YouTube, TikTok, and Instagram accounts from 0, devising differentiated content strategies and publishing schedules based on audience behavior. Conducted A/B tests on topics, thumbnails, titles, and posting times to optimize performance. Built a data tracking system to monitor views, engagement, and subscriber conversion, guiding iterative improvements. Used these projects as testing grounds for scalable content growth methodologies and platform algorithm adaptation. Achieved rapid organic growth by optimizing long-form structure, first-three-second hook, and narrative pacing to improve watch time, completion rate, views, and subscriptions.

Marketing / Operations Manager at Powerlong Real Estate Holdings Limited

September 1, 2020 - November 1, 2024

Developed full-cycle project marketing strategies integrating brand communication, digital channels, and sales conversion objectives. Managed and optimized digital content platforms (Douyin, WeChat, Xiaohongshu, Video Accounts), leveraging content layering to support different stages of user decision-making. Planned and executed online and offline marketing activities, defining clear user conversion paths and tracking performance. Used data insights to optimize resource allocation and budget, improving ROI. Collaborated with sales, customer service, and external vendors to enhance customer experience and transaction efficiency. Key Achievements: Led large-scale project delivery with 100+ team; 59% high delivery rate; improved self-sold project conversion rate by 10%; top 10% company-wide performance rating in 2021.

Marketing Supervisor at Ningbo Vanion Tourism Investment Co., Ltd.

March 1, 2018 - May 1, 2019

Executed stage-based marketing strategies for tourism projects, focusing on user visits, experience, and conversion goals. Assisted brand content planning and delivery, optimizing expression and communication paths. Managed key events and brand packaging to enhance visits and conversion. Conducted post-event reviews to summarize user experience and marketing effectiveness.

Market Executor at Country Garden Holdings Company Limited

December 1, 2015 - February 1, 2018

Executed cross-border digital marketing, platform launches, 0-1 project execution, and event management for overseas projects. Managed Forest City’s official Facebook account, growing followers from 960 to 25,000+ in 2 months. Led 0→1 showroom setup in Ho Chi Minh City, creating an offline experience and conversion touchpoints. Planned and executed promotional campaigns linking online content and offline events to drive sales; top-performing overseas showroom.

Content Strategy & Multi-Platform Media at Independent Project

August 1, 2025 - Present

Defined content direction based on audience focus, shaping topic selection and publishing cadence. Planned, produced, and published video content, adapting storytelling across platforms to improve reach and engagement. Evaluated content performance using platform metrics (reach, engagement, feedback), refining topic structure to track content-driven growth. Analyzed audience interaction patterns to inform ongoing adjustments to content direction.

Marketing Manager at Powerlong Real Estate Holdings Limited

September 1, 2020 - November 1, 2024

Conducted market and customer analysis to assess regional competitive landscapes and inform marketing strategy and resource allocation. Developed and executed integrated marketing strategies, coordinating online and offline channels across key sales phases. Built marketing performance tracking and analysis systems to improve ROI. Managed budgets and a large cross-department team to ensure effective delivery. Key achievements include channel efficiency improvements and above-average delivery outcomes.

Marketing Manager at Ningbo Vanion Tourism Investment Co., Ltd. / Midea Real Estate Holdings Limited

March 1, 2018 - December 1, 2019

Developed and executed marketing strategies aligned with project milestones and market dynamics. Managed content strategy, campaign management, and asset production (copy, content, materials) to ensure consistent messaging. Coordinated with internal teams and external vendors to deliver major campaigns and promotional events with high execution quality. Tracked performance across online and offline channels and optimized accordingly.

Market Specialist at Country Garden Holdings Company Limited

December 1, 2015 - February 1, 2018

Executed marketing and brand initiatives for cross-border real estate projects, adapting strategies to local markets. Managed social media operations to drive brand visibility, engagement, and lead generation. Established offline brand touchpoints, including space planning and sales support tools to drive customer interaction and conversion. Coordinated with international teams, domestic departments, and vendors to improve execution efficiency in cross-cultural environments. Key achievements include rapid social media growth, offline exhibition center setup, and campaign-driven sales performance.