I’m a graphic designer, production designer, and illustrator with extensive experience in the consumer product industry, particularly serving children and their caregivers. Passionate about engaging storytelling that drives strategic goals, I enjoy collaborating with cross-functional teams to create thoughtful, accessible design solutions across digital and physical spaces while fostering a more sustainable and inclusive future. With a unique balance of technical expertise and artistic sensitivity, I conceptualize and deliver brand-consistent assets across diverse media, including multilingual packaging, manuals, displays, book covers and interior spreads, email campaigns, e-commerce, social media, and presentations. I also bring specialized expertise in custom illustrations and print production processes.

Sawa Hotta

I’m a graphic designer, production designer, and illustrator with extensive experience in the consumer product industry, particularly serving children and their caregivers. Passionate about engaging storytelling that drives strategic goals, I enjoy collaborating with cross-functional teams to create thoughtful, accessible design solutions across digital and physical spaces while fostering a more sustainable and inclusive future. With a unique balance of technical expertise and artistic sensitivity, I conceptualize and deliver brand-consistent assets across diverse media, including multilingual packaging, manuals, displays, book covers and interior spreads, email campaigns, e-commerce, social media, and presentations. I also bring specialized expertise in custom illustrations and print production processes.

Available to hire

I’m a graphic designer, production designer, and illustrator with extensive experience in the consumer product industry, particularly serving children and their caregivers. Passionate about engaging storytelling that drives strategic goals, I enjoy collaborating with cross-functional teams to create thoughtful, accessible design solutions across digital and physical spaces while fostering a more sustainable and inclusive future.

With a unique balance of technical expertise and artistic sensitivity, I conceptualize and deliver brand-consistent assets across diverse media, including multilingual packaging, manuals, displays, book covers and interior spreads, email campaigns, e-commerce, social media, and presentations. I also bring specialized expertise in custom illustrations and print production processes.

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Language

Japanese
Fluent
Chinese
Intermediate
French
Beginner

Work Experience

Senior Graphic Designer at Curriculum Associates
March 10, 2025 - December 19, 2025
• Developed illustration concepts for GK–6 student workbook covers; researched illustrators and provided art direction through multiple rounds; executed final art refinements and print-ready layouts. • Designed GK–1 ebooks from manuscript pour through final layout, including typography and custom illustrations, in close collaboration with directors, editors, and the photo team. • Prototyped engaging front matter and section title pages, prioritizing visual hierarchy, readability, and accessibility standards for diverse students and educators. • Generated and edited AI-assisted illustrations in alignment with established brand styles and strict ethical guidelines; co-designed 76 classroom posters to reinforce key learning objectives. • Co-developed and delivered internal presentations on AI-generated illustration workflows to cross-functional audiences, and contributed to illustration and trade book scan reviews, packaging design, and additional creative initiatives.
Graphic Designer at Munchkin
February 1, 2022 - June 28, 2024
• Conceptualized and designed cohesive and engaging emails, e-commerce and social media assets as well as packaging and in-store displays for 10+ baby lifestyle product lines. • Systematized and implemented packaging and collateral designs for a new premium home goods brand across 20+ SKUs, establishing and applying identity guideline for consistent branding; reviewed 40+ rounds of color proofs to achieve two primary brand colors. • Produced brand-consistent illustrations in diverse art styles. • Assisted in photoshoot art direction, overseeing shot lists, casting, wardrobe, props and retouching for 360° campaigns. • Worked seamlessly with structure, marketing, PR, product development and global production teams to ensure strategic alignment and on-time delivery. • Engaged with vendors and attended press checks for quality assurance. • Supported new designers and directors with onboarding and project guidance. • Translated emails, video messages and voice-over scripts into Japanese.
Production Designer at Munchkin
May 28, 2019 - January 31, 2022
• Designed multilingual packaging, manuals and collateral for 10+ baby lifestyle product lines, ensuring alignment with brand guidelines. • Developed and designed a comprehensive SafeFit packaging style guide. • Contributed illustrations, icons, e-commerce and social media assets to graphic design team; supported photo retouching team in retouching product and lifestyle images.
Graphic Designer & Art Director at E. Mishan & Sons
August 2, 2010 - April 30, 2019
• Designed bilingual packaging for household products, managing all aspects including dieline creation, logo design, copywriting, iconography, photoshoot art direction, retouching, proofreading and 3D rendering. • Developed and designed collateral and marketing materials, including manuals, ads, sell sheets, e-commerce assets and trade show graphics. • Partnered closely with production, sales and executive teams as well as vendors and factories to ensure strategic alignment and on-time delivery.

Education

Bachelor of Fine Arts, Illustration at State University of New York at Buffalo
January 3, 2026 - January 3, 2026

Qualifications

Add your qualifications or awards here.

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