Available to hire
I am a passionate full-stack website developer with a background in multimedia design and digital marketing. Over the past decade I’ve worked as a freelance developer for both local and international clients, delivering responsive, user-friendly websites that align with business goals. I enjoy solving complex problems and delivering robust, scalable web solutions that perform well on the web.
My skills span front- and back-end development (HTML5, CSS3, JavaScript, PHP, WordPress/WooCommerce, Laravel), multilingual site support (WPML), CRM and marketing integrations (HubSpot, Salesforce/Pardot), and SEO optimization. I’m comfortable adopting new technologies quickly, lead internal design/tech collaborations, and mentor junior developers to deliver high-quality work that meets business objectives.
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Web Developer & Designer at Freelance / Various Clients
January 1, 2010 - PresentDesigning and developing websites professionally for over fifteen years. Notable freelance projects include: 2021 Cybercellar.com site improvements with automated load testing preparation for Black Friday traffic; extended existing WordPress and WooCommerce functionality with multiple e-commerce features; ongoing client site maintenance, content publishing and feature enhancements.
Web Developer at Pears Property Group
December 31, 2013 - October 8, 2025Designed and developed a custom WordPress-based real estate listing website with advanced user search and interactive functionality; significantly improved internal SEO performance.
WordPress Theme Developer at SVI Design (outsourced to Aid Transparency Index)
December 31, 2013 - October 8, 2025Outsourced to develop a bespoke WordPress theme for the 2013 Aid Transparency Index, including custom data management and a DOM-element-based input approach for data visualization.
Web Designer at Goddard Partners Global
December 31, 2012 - October 8, 2025Designed a website for an international advocacy/PR firm.
Front-End Developer at ESET Southern Africa
December 31, 2011 - October 8, 2025Frontend development for a bespoke Symfony/PHP-based document management system (ESET Partner Zone) and a bespoke WordPress-based website.
Web Developer at Anchor Power Boat Academy
December 31, 2010 - October 8, 2025Took over development and maintenance of a custom PHP-based promotional and customer booking/order system for powerboat training and equipment supplier.
UI & Web Designer at ShopDirect
September 30, 2014 - October 8, 2025UI design for B2B and B2C versions of the ShopDirect product, prototyping with Axure and contributing to design brainstorming sessions to define business requirements and create user-centric interfaces.
Development Team Lead at Zero 2one
August 31, 2016 - October 8, 2025Estimation, costing and planning of new projects; lead development team collaboration; liaised with clients to formulate briefs; mentored and trained new developers; optimized backend and frontend performance; led code reviews for a Laravel-based CRM web app and integrated with web services (Mandrill/MailChimp).
Systems Developer at Woolworths
April 30, 2017 - October 8, 2025Frontend refactor of the Woolworths e-commerce site using an atomic design approach; implemented server-side JSP/Oracle ATG view templates; participated in peer review and testing.
Systems Developer at Curately
October 31, 2017 - October 8, 2025Led planning, architecture and refactoring of responsive CSS; introduced a UI component library for reusable HTML/CSS/JS; maintained and extended features; collaborated with designers to ensure feasible solutions.
Web Developer at AUX Studio
October 31, 2018 - October 8, 2025Frontend-focused web development; improved internal Git workflow; built a bespoke React-based native app for managing data; worked on multiple client websites.
Multimedia Designer and Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 8, 2025Led a small creative team; designed support materials for business development; designed mobile-friendly websites and application user interfaces; created brand/marketing materials and campaigns.
Multimedia Designer and Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 8, 2025Led design and creative direction; contributed to branding materials and UI/UX concepts for business development; managed design projects and coordinated with cross-functional teams.
UI & Web Designer at ShopDirect
September 30, 2014 - October 8, 2025UI design for B2B and B2C versions of product; involved in brainstorming sessions to define business requirements and create visual prototypes; contributed to front-end development workflow.
Development Team Lead at Zero 2one
August 31, 2016 - October 8, 2025Estimation, costing and planning of new projects; managed development team collaboration and task assignments; liaised with clients; mentored and trained new developers; optimized back-end and front-end performance; led code reviews.
Front End Developer at Woolworths
April 30, 2017 - October 8, 2025Senior developer collaborating on front-end refactoring of Woolworths’ e-commerce site using an atomic design approach; implemented refactored code in server-side templates; contributed to peer reviews and testing.
Systems Developer at Curately
October 31, 2017 - October 8, 2025Led development on a social photo sharing and enrichment single-page web application; planned and architected responsive CSS refactors; introduced a UI component library; maintained and enhanced features; mentored team members; led CRM development on Laravel 4.2; integrated with Mandrill/MailChimp; deployed to production servers.
Web Developer at AUX Studio
October 31, 2018 - October 8, 2025Took over development and maintenance of a custom PHP-based promotional and customer booking/order system for powerboat training and equipment supplier; built a ReactJS and Electron-based native app to manage data for a mobile client.
Freelance Web Developer & Designer at Various clients
January 1, 2010 - PresentDesigned and developed websites for a range of clients, specialising in HTML, CSS, PHP and WordPress; responsible for architecture, front-end & back-end development and ongoing maintenance.
Multimedia Designer & Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 8, 2025Led a small creative team; designed marketing materials, mobile web apps and interfaces; developed brand assets and promotional materials for business development.
UI & Web Designer at ShopDirect
September 30, 2014 - October 8, 2025Worked on front-end UI design for B2B/B2C ecommerce site; prototyping and responsive design; collaborated with stakeholders to define UX requirements.
Development Team Lead at Zero 2 One
August 31, 2016 - October 8, 2025Led development team for a custom CRM built on Laravel 4.2; integrated lead capture and messaging workflows; mentored junior developers and ensured code quality.
Senior Developer at Woolworths
April 30, 2017 - October 8, 2025Front-end refactor of ecommerce website using an atomic design approach; implemented server-side JavaScript templates and contributed to a modular front-end architecture.
Systems Developer at cura.ly / Picking
October 31, 2017 - October 8, 2025Led planning and implementation of a bespoke data/CRM-like app; introduced UI component library and improved CSS/JS architecture; contributed to code reviews and testing.
Web Developer at AUX Studio
October 31, 2018 - October 8, 2025Frontend-focused role emphasising ReactJS and Electron-based native app development; improved internal Git workflows and led UI/UX consolidation.
Frontend / WordPress Developer at Comply Advantage
May 31, 2025 - October 8, 2025Developed a custom WordPress theme with design guidance for an internal design team; integrated 3rd party lead capture and multilingual content support; built a search tool for adverse media/PEP data via API; maintained site content.
Frontend / WordPress Web Developer at Pearl's Property Group
December 31, 2013 - October 8, 2025Designed and developed a custom WordPress-based real estate listings site with user search and interaction features; improved on-page SEO factors.
Front-end / Web Developer at Goddard Partners Global
December 31, 2012 - October 8, 2025Designed a website for an international advocacy/PR firm; contributed to frontend development and responsive design.
Front-end Developer at ESET Southern Africa
December 31, 2012 - October 8, 2025Worked on front-end development for a bespoke Symfony PHP-based document management system and a bespoke WordPress site.
UI & Web Development at Anchor Powerboat Academy
December 31, 2010 - October 8, 2025Took over development and maintenance of a PHP-based promotional and customer booking system for a power boat training and equipment supplier.
Web Developer at AUX Studio
October 31, 2018 - October 8, 2025Contributed to backend/frontend enhancements and client projects; worked on multiple client-facing web properties.
Freelance Web Developer & Designer at Self-employed / Freelance
January 1, 2010 - PresentDesigned and developed websites professionally for over fifteen years, with a focus on HTML, CSS, JavaScript, responsive design and maintainable code.
Web Developer at CyberCellar
January 1, 2021 - PresentProvided automated load testing for CyberCellar to verify backend readiness for peak traffic; extended WordPress/WooCommerce functionality with several e-commerce features.
Web Developer at Simon Dippenaar & Associates
January 1, 2020 - PresentOutsourced by design consultancy to develop bespoke WordPress-based websites for a small law firm; responsible for site maintenance, feature updates and marketing integrations.
Web Developer at Film Production Collective (via design consultancy, 0307.co.za)
December 31, 2013 - October 8, 2025Developed a custom WordPress theme for a film production collective, including data management and complex JS/DOM-based user input for data visualization.
Web Developer at Pears Property Group
December 31, 2013 - October 8, 2025Designed and developed a WordPress-based real estate listing website with custom user search and interactive functionality; significantly improved internal SEO.
WordPress Theme Developer at Aid Transparency Index
December 31, 2013 - October 8, 2025Outsourced by SVI Design to develop a bespoke WordPress theme for the 2013 Aid Transparency Index, including data management and complex JS-DOM input for data visualization.
Frontend Developer at Goddard Partners Global
December 31, 2012 - October 8, 2025Designed a website for an international advocacy/PR firm.
Frontend Developer at ESET Southern Africa
December 31, 2011 - October 8, 2025Frontend development for a bespoke Symfony PHP framework-based document management system and a bespoke WordPress-based website.
Web Developer at Anchor Powerboat Academy
January 1, 2010 - PresentTook over development and maintenance of a custom PHP-based promotional and customer booking/order system website for powerboat training and equipment supplier.
Multimedia Designer and Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 8, 2025Led a small creative team; designed support materials for business development, design of mobile website and applications, and marketing materials for brands such as KFC, Coca-Cola, ABSA & Standard Bank.
Freelance Web Developer & Designer at Self-employed
January 1, 2010 - PresentDesigned and developed websites for a range of clients using HTML, CSS, JavaScript, PHP and WordPress. Focused on responsive design, maintainable code, and delivering performant web solutions with attention to UX and accessibility.
Web Developer & Designer at CyberCellar
January 1, 2021 - PresentProvided automated load testing for an online liquor retailer to ensure backend readiness for peak traffic (e.g., Black Friday). Extended WordPress and WooCommerce functionality with several e-commerce related feature builds.
Web Developer & Designer at Simon Dippenaar & Associates
December 31, 2020 - October 8, 2025Designed and developed bespoke WordPress-based real estate listing websites. Implemented internal SEO improvements and marketing integrations for multiple legal niche sites.
Systems Developer at Curate.ly
October 31, 2017 - October 8, 2025Outsourced by design consultancy to develop a custom WordPress theme for a film production collective; implemented data management solutions and complex JavaScript DOM interactions.
UI & Web Developer at Woolworths
April 30, 2017 - October 8, 2025Senior frontend developer working on refactoring Woolworths' ecommerce website with an atomic design approach; contributed to server-side JS integrations and frontend component architecture.
Development Team Lead at Zero 2 One
August 31, 2016 - October 8, 2025Led development teams, including estimation, costing, mentoring, client liaison, and performance optimization of backend and frontend systems; contributed to CRM integrations and process improvements.
UI & Web Designer at ShopDirect
September 30, 2014 - October 8, 2025UI design for Alytic/Comaly product lines (B2B and B2C) using prototyping tools; collaborated with clients to define business requirements and translate them into frontend designs.
Multimedia Designer & Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 8, 2025Led a small creative team, designed supporting materials for business development, mobile web applications, user interfaces, and marketing collateral; contributed to mobile/digital marketing strategies for major brands.
Web Developer at Anchor Powerboat Academy
December 31, 2010 - October 8, 2025Took over development and maintenance of a PHP-based promotional and customer booking/order system for a powerboat training and equipment supplier.
Freelance Web Developer & Designer at Independent / Freelance
January 1, 2010 - PresentIndependent freelance web developer and designer providing custom WordPress development, responsive design, site maintenance, and marketing integrations for local and international clients.
WordPress / Web Developer at Ripjar
February 1, 2024 - October 15, 2025Provided custom development of new features and designs using the client’s WordPress theme; guided in-house design team on responsive web design; implemented third-party lead-capture integrations; assisted with hiring and code reviews; supported ongoing maintenance and content publishing.
WordPress Developer / Web Designer at Comply Advantage
May 1, 2025 - October 15, 2025Developed a custom WordPress theme to support designs; guided the internal design team on responsive design; implemented ACF Pro-based custom layouts; integrated third-party tools (HubSpot, Salesforce/Pardot); implemented multilingual content (WPML); created lead capture forms and demos; supported frontend accessibility revisions and ongoing maintenance.
Frontend / WordPress Developer at Cybercellar
January 1, 2021 - PresentProvided automated load testing for online liquor retailer and extended WordPress & WooCommerce functionality with additional e-commerce features.
Web Developer at Simon Dippenaar & Associates
January 1, 2020 - PresentDesigned and developed bespoke WordPress-based websites for a small law firm; responsible for site maintenance, feature updates, and marketing integrations for several legal niches.
Systems Developer at Curately / Curate.ly
October 31, 2017 - October 15, 2025Led development on a social photo sharing single-page web app built on a custom JavaScript framework; planning, tooling and architecture of responsive CSS refactoring; introduced a UI component library; supported maintenance and feature development; collaborated with designers.
Web Developer at AUX Studio
October 31, 2018 - October 15, 2025Specialist in front-end technologies and WordPress; improved internal Git workflow; built a bespoke ReactJS & Electron-based desktop-native app to manage data for a consumer mobile app; contributed to client site projects.
Senior Front-End Developer at Woolworths
April 30, 2017 - October 15, 2025Led front-end refactor of Woolworths' ecommerce website using an atomic design approach; implemented server-side JS/POracle ATG views; participated in peer reviews and testing.
Development Team Lead at Zero2One
August 31, 2016 - October 15, 2025Led development team collaboration and task assignment; mentored new developers; coordinated with clients to formulate briefs; responsible for back-end and front-end performance optimization; mentored team members.
UI & Web Designer at ShopDirect
September 30, 2014 - October 15, 2025UI design for B2B/B2C product interfaces; prototyping using AXURE; contributed to business requirements with clients.
Multimedia Designer & Creative Team Manager at CellSmart Technologies
March 31, 2010 - October 15, 2025Led a small creative team; designed marketing materials, mobile web interfaces, and branding; contributed to promotional campaigns and product visuals.
Education
Usable Security (online) at University of Maryland
January 1, 2016 - October 8, 2025Diploma in Media Design and Technology at Damelin
January 1, 2006 - January 1, 2007Diploma in Media Design and Technology at Damelin CT
January 1, 2006 - January 1, 2007Full Stack Web Developer Specialization (online) at Hong Kong University of Science and Technology
January 1, 2016 - October 8, 2025Usable Security at University of Maryland (online)
January 1, 2016 - October 8, 2025Full Stack Web Developer Specialization at Coursera / Hong Kong University of Science and Technology
January 1, 2016 - October 8, 2025Diploma in Media Design and Technology at Damelin CT
January 1, 2006 - January 1, 2007Full Stack Web Developer Specialization (online) at Hong Kong University of Science and Technology
January 1, 2016 - January 1, 2016Usable Security (online) at University of Maryland
January 1, 2016 - January 1, 2016Diploma in Media Design and Technology at Damelin College (Cape Town)
January 1, 2006 - January 1, 2007Full Stack Web Developer Specialization at Hong Kong University of Science and Technology
January 1, 2016 - January 1, 2016Usable Security at University of Maryland
January 1, 2016 - January 1, 2016Qualifications
Diploma in Media Design and Technology
January 1, 2006 - December 31, 2007Full Stack Web Developer Specialization
January 1, 2016 - January 1, 2016Usable Security
January 1, 2016 - January 1, 2016Full Stack Web Developer Specialization
January 1, 2016 - January 1, 2016Usable Security
January 1, 2016 - January 1, 2016Driver's License
January 11, 2030 - October 15, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education
Skills
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Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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