Hi, I'm Seden, the illustrator and founder of The Illustrationary. Since 2022, I've been creating playful and colorful illustrations for brands, publishers, and individuals. My work ranges from children's products and custom illustrations to textile patterns, packaging, window displays, and licensed collections. I enjoy transforming ideas into unique visual stories through character design, hand-drawn elements, and thoughtful compositions. My inspiration often comes from everyday moments, travel experiences, museums, and the little details that bring joy and personality to a project. Over the years, I've collaborated with brands on illustration collections, window art installations, baby journals, and lifestyle products, always aiming to create work that feels both memorable and meaningful. Whether you're looking for illustrations for a product, brand campaign, publication, or custom project, I'd love to hear about your ideas and explore how we can bring them to life together.

Seden Sevi

PRO

Hi, I'm Seden, the illustrator and founder of The Illustrationary. Since 2022, I've been creating playful and colorful illustrations for brands, publishers, and individuals. My work ranges from children's products and custom illustrations to textile patterns, packaging, window displays, and licensed collections. I enjoy transforming ideas into unique visual stories through character design, hand-drawn elements, and thoughtful compositions. My inspiration often comes from everyday moments, travel experiences, museums, and the little details that bring joy and personality to a project. Over the years, I've collaborated with brands on illustration collections, window art installations, baby journals, and lifestyle products, always aiming to create work that feels both memorable and meaningful. Whether you're looking for illustrations for a product, brand campaign, publication, or custom project, I'd love to hear about your ideas and explore how we can bring them to life together.

Available to hire

Hi, I’m Seden, the illustrator and founder of The Illustrationary.
Since 2022, I’ve been creating playful and colorful illustrations for brands, publishers, and individuals. My work ranges from children’s products and custom illustrations to textile patterns, packaging, window displays, and licensed collections.
I enjoy transforming ideas into unique visual stories through character design, hand-drawn elements, and thoughtful compositions. My inspiration often comes from everyday moments, travel experiences, museums, and the little details that bring joy and personality to a project.
Over the years, I’ve collaborated with brands on illustration collections, window art installations, baby journals, and lifestyle products, always aiming to create work that feels both memorable and meaningful.
Whether you’re looking for illustrations for a product, brand campaign, publication, or custom project, I’d love to hear about your ideas and explore how we can bring them to life together.

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Language

English
Fluent

Work Experience

Founder & Illustrator at The Illustratonary
January 1, 2022 - Present
Created 100+ custom illustration projects and developed multiple product collections. Developed original illustration collections; designed scarves, posters and stationery; developed and launched illustrated products including scarves, posters, and stationery; delivered personalized illustration projects for clients worldwide; built and managed e-commerce presence
Freelance Illustrator
January 1, 2020 - Present
Brand illustration; Editorial illustration; Children's products; Custom commissions
Freelance Illustrator at Self-Employed (Freelance)
January 1, 2020 - Present
Freelance brand and editorial illustrator since 2020. Provided brand illustration, editorial illustration, children's products, and custom commissions for a range of clients.

Education

Graphic Design at Istanbul University
January 11, 2030 - January 1, 2024
Graphic Design at Istanbul University
January 11, 2030 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Education
    Motivational Card Collection for Dear Me

    For Dear Me, I designed three distinct motivational card series, each with its own theme and visual approach. Each set consisted of 30 cards, resulting in a collection of 90 illustrated cards in total.
    Throughout the project, I developed original illustrations to complement and strengthen the motivational messages, giving each collection its own atmosphere and visual identity. The designs were created to bring moments of encouragement and positivity into everyday life through a warm, engaging, and uplifting visual language.
    This project allowed me to explore different themes while maintaining a cohesive design approach across a large-scale collection. It was a valuable opportunity to use illustration as a tool for enhancing meaningful messages and creating a visually inspiring experience.

    Casa Gonzales Illustration Collaboration

    For Casa Gonzales, I reinterpreted one of the brand’s photographs through my own illustration style, transforming a captured moment into a hand-drawn artwork.
    The illustration was later adapted across a range of products, including postcards, tote bags, and other lifestyle items, becoming part of the Casa Gonzales collection.
    This collaboration allowed me to explore the relationship between photography and illustration, translating the atmosphere and story of the original image into a new visual language. My goal was to preserve the essence of the photograph while creating a timeless illustration that could live across different surfaces and products.

    cafe nero x edding

    One of my favorite projects from the holiday season. ❤️
    For the Cafe Nero x Edding collaboration, I hand-painted New Year illustrations on the windows of three different Cafe Nero stores. Watching people stop, smile and take photos of the drawings made the experience even more memorable.

    little yucca x theillustrationary

    Find Your Joy began with a simple creative exercise: turning shapes into characters.
    Created for Little Yucca, this collection is filled with playful personalities born from circles, curves, and abstract forms. Through bright colors and lighthearted storytelling, the illustrations encourage a sense of wonder and fun.