Hi, I’m Seden, the illustrator and founder of The Illustrationary.
Since 2022, I’ve been creating playful and colorful illustrations for brands, publishers, and individuals. My work ranges from children’s products and custom illustrations to textile patterns, packaging, window displays, and licensed collections.
I enjoy transforming ideas into unique visual stories through character design, hand-drawn elements, and thoughtful compositions. My inspiration often comes from everyday moments, travel experiences, museums, and the little details that bring joy and personality to a project.
Over the years, I’ve collaborated with brands on illustration collections, window art installations, baby journals, and lifestyle products, always aiming to create work that feels both memorable and meaningful.
Whether you’re looking for illustrations for a product, brand campaign, publication, or custom project, I’d love to hear about your ideas and explore how we can bring them to life together.
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For Dear Me, I designed three distinct motivational card series, each with its own theme and visual approach. Each set consisted of 30 cards, resulting in a collection of 90 illustrated cards in total.
Throughout the project, I developed original illustrations to complement and strengthen the motivational messages, giving each collection its own atmosphere and visual identity. The designs were created to bring moments of encouragement and positivity into everyday life through a warm, engaging, and uplifting visual language.
This project allowed me to explore different themes while maintaining a cohesive design approach across a large-scale collection. It was a valuable opportunity to use illustration as a tool for enhancing meaningful messages and creating a visually inspiring experience.
For Casa Gonzales, I reinterpreted one of the brand’s photographs through my own illustration style, transforming a captured moment into a hand-drawn artwork.
The illustration was later adapted across a range of products, including postcards, tote bags, and other lifestyle items, becoming part of the Casa Gonzales collection.
This collaboration allowed me to explore the relationship between photography and illustration, translating the atmosphere and story of the original image into a new visual language. My goal was to preserve the essence of the photograph while creating a timeless illustration that could live across different surfaces and products.
A collection of cheerful animal illustrations created for a baby journal by 30 Paper Works.
Each themed page features its own character, bringing a playful and friendly touch to the journal. The illustrations were designed to grow alongside the memories, creating a keepsake that feels both personal and joyful.
One of my favorite projects from the holiday season. ❤️
For the Cafe Nero x Edding collaboration, I hand-painted New Year illustrations on the windows of three different Cafe Nero stores. Watching people stop, smile and take photos of the drawings made the experience even more memorable.
Find Your Joy began with a simple creative exercise: turning shapes into characters.
Created for Little Yucca, this collection is filled with playful personalities born from circles, curves, and abstract forms. Through bright colors and lighthearted storytelling, the illustrations encourage a sense of wonder and fun.
Hire Seden Sevi today
To get started post up your job and then invite Seden Sevi to your job.