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Product designer focused on UI and visual experience, crafting clean, intuitive, conversion-driven interfaces across gaming, iGaming, and e-commerce platforms. Combines user behavior insights with high-quality visual execution to deliver engaging, user-centered products. Works with cross-functional teams to refine interfaces, improve usability, and elevate overall product quality. Also handles data-driven content optimization, usability QA, and testing to reduce friction and increase engagement.…Product designer focused on UI and visual experience, crafting clean, intuitive, conversion-driven interfaces across gaming, iGaming, and e-commerce platforms. Combines user behavior insights with high-quality visual execution to deliver engaging, user-centered products. Works with cross-functional teams to refine interfaces, improve usability, and elevate overall product quality. Also handles data-driven content optimization, usability QA, and testing to reduce friction and increase engagement.

Selena

UX Designer, UI Designer, Product Designer, +2

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Product designer focused on UI and visual experience, crafting clean, intuitive, conversion-driven interfaces across gaming, iGaming, and e-commerce platforms. Combines user behavior insights with high-quality visual execution to deliver engaging, user-centered products. Works with cross-functional teams to refine interfaces, improve usability, and elevate overall product quality. Also handles data-driven content optimization, usability QA, and testing to reduce friction and increase engagement.…Product designer focused on UI and visual experience, crafting clean, intuitive, conversion-driven interfaces across gaming, iGaming, and e-commerce platforms. Combines user behavior insights with high-quality visual execution to deliver engaging, user-centered products. Works with cross-functional teams to refine interfaces, improve usability, and elevate overall product quality. Also handles data-driven content optimization, usability QA, and testing to reduce friction and increase engagement.

Available to hire

Product designer focused on UI and visual experience, crafting clean, intuitive, conversion-driven interfaces across gaming, iGaming, and e-commerce platforms. Combines user behavior insights with high-quality visual execution to deliver engaging, user-centered products.

Works with cross-functional teams to refine interfaces, improve usability, and elevate overall product quality. Also handles data-driven content optimization, usability QA, and testing to reduce friction and increase engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Serbian

Fluent

English

Advanced

Japanese

Intermediate

French

Beginner

Work Experience

Video Editor (Short-form content) at Selen a MUsić / GO4HIGHSCORE – Esports & Gaming Agency

September 1, 2025 - Present

Created short-form video content optimized for retention using behavioral metrics such as watch time and drop-off. Iterated on formats and storytelling approaches to improve user engagement and satisfaction. Produced content with performance feedback and platform insights to continuously improve results.

Content & Social Media Coordinator (UX-focused QA / Content & Social Media) at Betson Group – Rizk Casino

March 1, 2024 - September 20, 2025

Conducted UX-focused QA across core product flows, identifying usability, functional, and content issues prior to release. Documented and tracked bugs impacting user experience (broken flows, UI inconsistencies, content errors). Delivered actionable UX recommendations to improve navigation, layout clarity, and conversion flows. Analyzed user interaction patterns to reduce friction across journeys. Supported landing page optimization aligned with user intent and business goals and collaborated with product, engineering, and QA teams to prioritize and resolve user-impacting issues.

Content Specialist (Esports & Gaming Agency) at GO4HIGHSCORE – Esports & Gaming Agency

January 1, 2023 - January 1, 2024

Analyzed user engagement data to identify behavioral patterns and improve content performance. Produced data-driven reports guiding decisions for both product and content strategy. Adapted content strategies based on user feedback, trends, and platform insights. Collaborated with cross-functional teams to align output with user expectations and engagement goals.

Content Creator (E-commerce content / SEO) at Fashion Company, Fashion & Friends

November 1, 2020 - March 20, 2022

Improved product discoverability and usability through SEO-driven content structuring. Managed Magento CMS content with a focus on clarity and user-friendly presentation. Used analytics to optimize navigation, search experience, and conversion paths.

Education

MSc - International Business & Management at International Business & Management University of Belgrade, Faculty of Organizational Sciences & Middlesex University London

January 11, 2030 - July 10, 2026

BA - Japanese Language, Literature & Culture at University of Belgrade, Faculty of Philology

January 11, 2030 - July 10, 2026