sethfrazee

Olympia Catering & Events, a well established family owned Tampa caterer (formerly La Paloma Bakery), that has been in business for 100 years. The goal was to create a fresh new logo & incorporate a vibrant color palette that complimented the beloved family business business. The graphic portion hints at items that are used in catering on the daily. For instance, napkins, plates, glassware (as seen from above) & tables. Using uppercase letters is formal but having title case applied to the second line of type helps the overall logo be a bit more relaxed & informative. logo graphicdesigner illustrator photo branding designer

• Art Director
• Graphic Designer

Jartera is a Hispanic/Latin inspired food concept in the West Tampa neighborhood. The area is rich with stories of cigars and Cuban sandwiches. The idea was to reflect that in the branding. Onsite we provided some engagement by creating a selfie wall using a vintage cigar box label where you become a part of the design, installed a large wall of vintage cigar boxes adding a unique textured wall and lastly a bespoke point of interest map of the West Tampa area showing where all the current and old cigar factories were located. A vibrant & electric color palette was used to provide a sense of energy. photo logo graphicdesigner branding designer

• Art Director
• Graphic Designer

An initiative of the company's new chief marketing officer was to offer a guarantee on our fries. It was lovingly known as our F-Bomb Promise. If our fries were not just right we would provide free fries on the spot. To promote this promise, we created wall graphics for some test locations. This creative represented the craveablity of our fries. We literally put the writing on the wall that we will make it right if the fries ain't right. graphicdesigner branding designer

• Graphic Designer