Checkers & Rally's Restaurant Wall Graphics - F Bomb Series

An initiative of the company’s new chief marketing officer was to offer a guarantee on our fries. It was lovingly known as our F-Bomb Promise. If our fries were not just right we would provide free fries on the spot. To promote this promise, we created wall graphics for some test locations. This creative represented the craveablity of our fries. We literally put the writing on the wall that we will make it right if the fries ain’t right.

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